Presentation by Gwen Woltz of Wahine Media and Social Media Club Hawaii to the Chamber of Commerce of Honolulu Young Professionals on April 17th, 2013.

1. Branding
in
the
Age
of
Social
Media
Download slides: slideshare.net/wahinemedia

2. Hi.
My
name
is
Gwen

3. I’m
a
mom

4. I’m
an
entrepreneur
Co-founder, Wahine Media

5. I’m
a
President, Social Media Club Hawaii
community
builder

6. This
is
my
brand
Mother
Co-founder, Wahine Media
President, Social Media Club Hawaii

7. Forget what you think you know.
Billboard tactics
are obsolete.
Phto: http://www.flickr.com/photos/1flatworld/423284214/

8. Branding is no longer what you LOOK
like, it’s how people PERCEIVE you.
“Brand is the definition of you, as defined by others. Your
brand isn’t what you do, it’s what people think you do.”
—Matt Prince, Social Media Manager at Walt Disney Co.

9. Companies are
becoming more like
individuals, and
individuals are
becoming are more
like companies.

10. Now, more than ever, your brand is highly
visible. Everything you do leaves a footprint.

11. Branding is still about design.

12. A
social
media
ready
brand:

13. A
social
media
ready
brand:
Knows their voice

14. A
social
media
ready
brand:
Knows their image

15. A
social
media
ready
brand:
Knows their message

16. It’s noisy out there. Are you ready to strut
your digital stuff?

17. Demonstrate your expertise.

18. Focus on the individual.

19. Embrace your uniqueness.

20. Tidy your home before you invite company.

21. Consistency is key.

22. What
she
said
>

23. Keep
in
touch!
Wahine Media
web: wahinemedia.com
blog: wahinemedia.com/wahineblog
facebook: facebook.com/wahinemedia
twitter: @wahinemedia
phone: 808 744-9269
Gwen Woltz
@gjwahine
Download this slideshow:
http://slideshare.net/wahinemedia