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Agonia
1. Última luta contra a morte.
2. Momento que antecede a morte. = ESTERTOR
3. [Figurado]  Ânsia, aflição.
4. Desfech...
MVS
Caju Valley
Wagner Silva @silvawbr
VIABLE
PRODUCT
VALUABLE
SERVICE
MVP MVS
MINIMUM
MINIMUMlaser-focused on the minimum offer
Thanks for your service
MVP. Welcome WVS
Design is crucially important.
We can’t have advances in technology any longer,
u...
The MVP is aways late
Lean Startup Hypothesis:
Value
tests whether the offer really delivers value to customers
once they ...
SERVICE
Learn
Use
Remember
Services are co-produced journeys
The means, the value is only realized by the
user when engagi...
VALUABLE
Deeply connect to users’ needs and desires
VALUABLE
The MVS structure
Humanize
Crystalize
Humanize :: Projection
Humanize :: Perspectives
is about getting into other people’s shoes
in order to see the world with ...
Crystallize :: Playground
Crystalize :: Polish Off
Interaction = Intention + Avatar
Intentions: WHAT
Avatars: HOW
Threshol...
OBRIGADO!
Wagner Silva
@silvawbr
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MVS: Minimum Valuable Service

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Proposto por Tenny Pinheiro em seu livro “The Service Startup: design gets lean”, o MVS se diferencia do MVP ao utilizar um processo centrado no usuário. Essa abordagem possui foco em três variáveis: aprendizagem, uso e lembrança. O livro tem uma linguagem clara e didática, o que colabora com o processo de aprendizagem e amadurecimento do empreendedor e de suas ideias inovadoras.

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MVS: Minimum Valuable Service

  1. 1. Agonia 1. Última luta contra a morte. 2. Momento que antecede a morte. = ESTERTOR 3. [Figurado]  Ânsia, aflição. 4. Desfecho próximo (precedido de grande perturbação). Fonte: Dicionário Priberam da Língua Portuguesa
  2. 2. MVS Caju Valley Wagner Silva @silvawbr
  3. 3. VIABLE PRODUCT VALUABLE SERVICE MVP MVS MINIMUM
  4. 4. MINIMUMlaser-focused on the minimum offer
  5. 5. Thanks for your service MVP. Welcome WVS Design is crucially important. We can’t have advances in technology any longer, unless design is integrated from the very start
  6. 6. The MVP is aways late Lean Startup Hypothesis: Value tests whether the offer really delivers value to customers once they are using it Growth tests the scalability potencial of the business, or how new customers will discover it
  7. 7. SERVICE Learn Use Remember Services are co-produced journeys The means, the value is only realized by the user when engaging with the service In the end, it is the memory that matters, not the experience per se
  8. 8. VALUABLE Deeply connect to users’ needs and desires
  9. 9. VALUABLE
  10. 10. The MVS structure Humanize Crystalize
  11. 11. Humanize :: Projection Humanize :: Perspectives is about getting into other people’s shoes in order to see the world with their eyes The ideation phase: perspectives of hero-like users The Hero Profile
  12. 12. Crystallize :: Playground Crystalize :: Polish Off Interaction = Intention + Avatar Intentions: WHAT Avatars: HOW Threshold access Effort time and money Performance convenience/comfortable Excitement delight Positive impact customer experience
  13. 13. OBRIGADO! Wagner Silva @silvawbr

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