5. Content isn't 'stuff we write to rank higher'
or 'infographics' or 'long-form articles.'
Content is anything that communicates a
message to the audience. Anything.
— Ian Lurie, CEO, Portent, Inc.
6. What Content Marketing Is?
Content marketing is a strategic marketing
approach focused on creating and distributing
valuable, relevant, and consistent content to
attract and retain a clearly-defined audience —
and, ultimately, to drive profitable customer
9. PHASE ONE
What is your Business Objectives for
Content Marketing ?
Are you a small business that needs to gain awareness?
Are you trying to distinguish your business from other competitor?
Do you want to attract leads for your new products/service/program to
convert to paying and repeated customers?
CLEARLY WRITE DOWN THE MISSION STATEMENT AND GOALS OF
10. Who are you creating this content for?
Who is this content meant
How can we provide value
How can we use our
content to support them
through their buyer’s
22. What’s Your Objective?
Content should attract the RIGHT PEOPLE to
Convert these people into LEADS
Nurture and help close them into
Content should DELIGHT your Customers
Turning them into PROMOTERS of your
36. Give credit to the writer of the content you choose
Use quality content as the basis for your new
Develop new headline
Use new image
Reduce the article you are curating to the main
Include your branding to ensure brand recognition
39. Content marketers are constantly battling for the
attention of their prospects and customers.
To help ensure that you’re heard, you need to be
genuine and tell a STORY that appeals to your
40. A story is not just your
history. A story is why
you’re doing what you’re
doing, and telling it in a
way that appeals to your
53. 1. Gathering raw material
2. Digesting the material
4. Eureka moment
54. “An idea is nothing more nor less than a new
combination of old elements.”
- James Webb Young
55. SET UP GOOGLE ALERTS FOR YOUR PRIMARY
Put the topic you’d like to monitor in the
Change the options to specify the type of
And how often you receive them.
click “create alert.”
56. THE POWER OF GOOGLE
GOOGLE SUGGEST IDEA ( Use Google
60. Generating Ideas from Listing
Select The Topic You Want To Brainstorm
Write The Topic You’re Brainstorming At The Top Of
List Everything You Can Think Of Related To That
Review Your List To Find Your Best Ideas.
Create New Ideas From Your List.
Write Your Ideas In The Ideas Page Of Your Content
62. RULES FOR MIND MAPPING
T here are no rules.
You can use a computer, paper and pen, paper
and colored pencils, or canvas and paint.
You can write, draw or doodle your mind map .
You can make it black and white or color, plain or
Every idea needs to be connected to a previous
idea with a line so you can easily see how your
65. Members need to feel like they are gaining:
Network opportunities with other members
Insider access to the owner/director of the site
Members-only forum or private Facebook Group or
67. LOW-END, ENTRY-LEVEL PRODUCTS
These products are inexpensive and easy to digest, such as
short ebooks that provide simple solutions to everyday
problems or high-level discussions of challenging topics.
These might sell for $19 to $99.
They usually consist of one or two of the following:
• Special reports
• Entry level training
• Audio or video download
68. MID-LEVEL PRODUCTS, FRONT-END OR
Mid-level products provide more in-depth information, such as
training programs or
These might be prices at $ 200 to $ 5 00 and include several if not
all of the following:
Instructional material in ebook form at
Audio or video recording s
Access to membership forum
69. HIGH-END, BACK-END
These are more comprehensive programs that offer a lot of value.
Cost may range from $ 6 00 to $ 1,200 and include:
• Instructional materials
• A udio, video, or seminar component
• Monthly group coaching
• Some personal coaching component
70. PREMIUM PRODUCTS
These products promise the highest level of value. They
provide in-depth, often personalized,
solutions and can sell for $ 1,5 00 and up. They include:
• Instructional materials
• Audio and video materials
• Work sheets and resources to facilitate learning
• Personal coaching
• Seminar or retreat component
79. DEVELOPING GROWTH MARKETING
• Know your marketing funnel.
• Framework to properly operate and improve your marketing
• Buy-in on instilling a growth mindset with the rest of the