This presentation was created for the CIPR North East Social Summer in Newcastle on 18 August 2011.
There has arguably never been a more exciting time to work in the public relations industry. As traditional media continues to be disintermediated by technology, practitioners have the opportunity to engage directly with an organisation’s audiences.
The presentation covers the three areas where individuals need to skill-up to operate in this new environment, namely content creation, community participation and personal networking.
3. Getting ahead in social media Media change Web shadows Building reputation You arewhat you post Getting ahead Cautionary tales #CIPRNE Photo: Bengt E Nyman, Flickr
11. Three stages of the development of the industry development Public fooled via spin Information through communication Public engagement via two way engagement #CIPRNE
12. Getting ahead in social media Media change Web shadows Building reputation You arewhat you post Getting ahead Cautionary tales #CIPRNE Photo: Bengt E Nyman, Flickr
18. And a missed opportunity for PR DoubleClick Ad Planner Google Trends and Insights Google Keyword Tools Google Analytics “A database of intentions. Google’s gift to the PR industry.” Andrew Smith, Escherman #CIPRNE
20. In search of Stephen Waddington 1. Google profile 2. Professional blog 3. Company web site 4. Twitter 5. LinkedIn 8. Personal blog 9. Slideshare 10. CIPR Conversation #CIPRNE
21. Getting ahead in social media Media change Web shadows Building reputation You arewhat you post Getting ahead Cautionary tales #CIPRNE Photo: Bengt E Nyman, Flickr
41. Getting ahead in social media Media change Web shadows Building reputation You arewhat you post Getting ahead Cautionary tales #CIPRNE Photo: Bengt E Nyman, Flickr
42. Laura Tosney – YouTube job application Link: Laura Tosney’s YouTube site #CIPRNE
46. Getting ahead in social media Media change Web shadows Building reputation You arewhat you post Getting ahead Cautionary tales #CIPRNE Photo: Bengt E Nyman, Flickr
53. Your to do list Create a Google profile Set up a personal Google alert Build a network using Twitter Sign-up to LinkedIn and complete your profile Create your own personal media Find your own communities Ruthlessly manage your personal privacy setting #CIPRNE