1. ONE PLUS
-A successful
chineese story in
India

2. INTRODUCTION:
Founded in December 2013 by Pete Lau and Carl Pei.
OnePlus One
Never settle tagline
Flagship Killer Reputation
Expansion and Product Iterations
OxygenOS and Software Development

3. PRODUCT
PORTFOLIO

4. The company entered India, through holding a company the bbk group and launched it's
first flagship oneplusone in dec 2014.
Oneplus tied up exclusively with amazon India to sell the device online
In July 2015, the company launched it's second smartphone oneplus2
By first half of 2015,oneplus had sold over 2,50,000 devices in India
In first quarter of 2015, 40% of company's sales were reported in India.
As of october 2019 the company launched 13 smartphone models in India.
In September 2019 oneplus forayed into smart Tv market with launch of oneplus Tv.
ENTERING INDIA:-

6. Geographic Segmentation
Demographic Segmentation
Psychographic Segmentation
Benefit Segmentation
SEGMENTATION
14 to 35 years of age
TARGETING
Never settle
Branded itself as beast
most economical phone
exclusivity
POSITIONING

7. STRATGIES
FOUND A GAP IN THE
MARKET
ACTIVE AND
ENGAGING
COMMUNITY
STRONG WORD OF
MOUTH
SMASH THE PAST
CONTEST
INVITE SYSTEM
GOING OFFLINE

8. MARKET SHARE

9. CHALLENGES
BUILDING BRAND AWARENESS AND
GAINING CONSUMER TRUST.
LIMITED DISTRIBUTION AND AVAILABILITY
THROUGH AN INVITE-BASED SYSTEM.
ESTABLISHED COMPETITION FROM MAJOR
SMARTPHONE MANUFACTURERS.
MARKETING AND ADVERTISING TO COMPETE
WITH BRANDS WITH LARGER BUDGETS.

10. SWOT
ANALYSIS
Amazing design
Quality performance
Entry in new markets
Best software
STRENGTHS
Defect in camera
Increasing prices
negligence
Critical lack of talent
WEAKNESSES
new markets through
goverenement aggrements
new customers through online
channels
ecenomic recovery
artificial intelligence
OPPORTUNITIES
strong competitors
alternate cheaper
options
privacy in data
competition with parent
company
THREATS

11. OTHERS
27.1%
SAMSUNG
26.3%
APPLE
21.5%
GOOGLE PIXEL
14.2%
XIAOMI
5.8%
VIVO
5.1%
MAJOR COMPETITORS

12. FACTORS THAT MADE
ONE PLUS STAND OUT
Flagship-level features at competitive prices.
Community-centric approach, actively engaging with users and
incorporating their feedback.
Development of OxygenOS, a clean and customizable operating
system.
Timely software updates and security patches.
Innovative marketing strategies and partnerships with influencers

13. CONCLUSION
OnePlus is one of the fastest growing company in the world in the premium sector mobiles
phone. Company is ready to face all the challenges from the competitors and provide
customers best product in the least price as possible.
OnePlus has also now cut throat competition from its own country originated company Xiaomi
popularly know as Ml as well as others brands Asus, Honor, Oppo and Vivo.
According to the objectives sets by company CEO it can be clearly seen they have great future
in the coming era as they are fully based on feedback communication channel which helps the
OnePlus to meet customers requirements and expectations from them

14. THANKYOU.
Anjaneyalu harshitha
K.sairam
Kurri sai geethika
Manchala vaishnavl
Mohd shoaib sayyed
Nagilla Rakesh
Neha Kumari
Satvik
Sneha sahoo
Venu Gupta