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Accessible tourism

A case on accessible tourism in India

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Accessible tourism

  1. 1. A Case On Accessible Tourism In India Vrittant Sharma PGDM- Tourism And Travel IITTM-Gwalior
  2. 2. Accessible Tourism Accessible tourism enables people with access requirements, including mobility, vision, hearing and cognitive dimensions of access, to function independently and with equity and dignity through the delivery of universally designed tourism products, services and environments. This definition is inclusive of all people including those travelling with children in prams, people with disabilities and seniors. Source - Wikipedia
  3. 3. India  A rich heritage and diverse cultural which India offers as a tourist destination is a unique combination that few have been able to resist through the centuries.  India has many world heritage site, they are famous for their impeccable exquisiteness, diversity & historical significance.  Millions of people visit them every year and a few of them who are differently able feel left out due to inherent physical barriers such as staircases, cobbled pathways, multiple levels, slopes etc. “The problem is not how to wipe out the differences but how to unite with the differences intact”. – Rabindranath Tagore
  4. 4. Target  Elderly and persons with different abilities have the wherewithal and time to enjoy leisure.  People with reduced mobility have a right to, and do want to enjoy travel leisure experiences.  Barriers in access discourage elderly and persons with different abilities from visiting or enjoying a heritage or a cultural site.
  5. 5. Tourism Industry Statistics  Domestic and foreign tourists arrival has registered an increase of 13.8% and 8.9% respectively during 2010-11. (Indian Tourism Statistics 2011,GoI)  Ministry of Tourism targets the inflow of foreign tourists from 3 million to 25 million in next 10 years.  India ranks 9th in terms of international tourist arrivals.  As per an Australian research agency, 88% of people with disability take a holiday each year with 11 % of total tourism expenditure.
  6. 6. Increase in Foreign Tourists Arrivals Domestic tourists drive market
  7. 7. Barriers to access the tourist sites  Barriers in built environment discourage persons with different abilities & elderly from visiting and enjoying a tourist site.  Barriers are diverse in nature, the most familiar being physical constraints such as steps, uneven surfaces, steep slopes, narrow pathways, inadequate signage etc.  It is critical to identify the barriers to ensure heritage sites are accessible to all.
  8. 8. Elderly And Differently able facing difficulties
  9. 9. Inaccessible ticket counter Surface level differences in international circulation
  10. 10. Inaccessible drinking water NO alternative modes of access make heritage sites difficult to reach Uneven walking Toilets without any ramp entry
  11. 11. Bridging the Divide Challenges: • Barrier-free destinations: infrastructure and facilities • Transport: by air, land and sea, suitable for all users • High quality services: delivered by trained staff. • Activities, exhibits, attractions: allowing participation in tourism by everyone. • Marketing, booking systems, web sites & services: information accessible to all.
  12. 12. Steps Taken By MOT(India) • Make tourist destinations barrier-free. Guidelines have been issued for making the tourist-facilities which are being created with central financial assistance, barrier-free. • The Ministry has also instituted a new category of Award of Excellence for Most Barrier-Free Monument/Tourist Attraction in the country to encourage other agencies responsible for maintaining monuments/tourist attractions to create barrier-free environment for the promotion of accessible tourism. • The condition of making the hotels accessible for people with different abilities has been included in the guidelines for approval and classification of 4 and 5 star category hotels. • New Infra projects DILLI HAAT , DELHI METRO and BRT. • DTTDC started hop in- hop off low floor buses.
  13. 13. Qutub Minar is among several World Heritage Sites that Archaeological Survey of India (ASI) has made accessible to all including the elderly and the Differently able.
  14. 14. Qutub Minar, New Delhi Issues identified at Qutub Minar Due to lack of insight into the diverse needs and technical know- how of interventions like ramps, signage and accessible public conveniences, the Qutub Minar complex was not well-equipped to receive visitors with reduced mobility.
  15. 15. Scenario Before The Implementation At Qutub Minar The concrete ramp at the entrance was steep. The temporary ramp at the iron pillar was unstable, without handrails and had a very steep gradient. The floor surface of the ramps was slippery.
  16. 16. The pathway of loose gravel makes it difficult to walk let alone maneuver the wheelchair.
  17. 17. Post Implementation Ramp at the entrance of Qutub Minar
  18. 18. Access at Qutub Minar Ramp at Iltutmish tomb Ramp to the Iron Pillar
  19. 19. Development
  20. 20. Level pathways
  21. 21. Accessible Ticket Counters
  22. 22. Accessible Signage
  23. 23. Tactile pathway to assist people with vision impairments
  24. 24. Accessible Toilets (porta cabins)
  25. 25. Impact of Access Improvements  Recent reports suggest that after the Qutub Minar was made accessible, footfall of visitors has increased substantially.  For the year 2009, the revenue earned through ticket sales at the Qutub Minar stood at Rs 10.41 crore, much higher than that collected for the Red Fort (Rs 5.5 crore) and Humayun’s Tomb (Rs 4.8 crore). Source: Mail Today “Every act of imagination is the discovery of likenesses between two things which were thought unlike.” Jacob Bronowski Illustration by Hannah Van de Water
  26. 26. Potential benefits  Enhanced visitors experience and satisfaction  Increase in footfall and likelihood of repeat visits  Provides equality of recreation opportunities  Mainstreaming of marginalized groups/ Social inclusion  Compliance with the international standards and UNESCO norms for WHS
  27. 27. Rationale: an inclusive approach  An inclusive approach recognizes everyone as a potential visitor and encompasses an environment which is used by everyone regardless of age, disability, gender or background.  Improving access is one of the keys to a wider understanding, valuing and caring of heritage sites.  Although improvements are needed in a number of other areas, interventions will need to be prioritized if the agenda for achieving inclusion of persons with disabilities and elderly is to be realized.
  28. 28. Conclusion  Incorporating accessibility at tourist sites allows disabled and non- disabled visitors to enjoy the experience together.  There is a need to raise the profile of accessibility thereby making heritage sites reachable to the disabled and elderly to ensure they do not feel isolated from the mainstream.  Challenge lies in appreciating these varied and conflicting interests and yet find the most appropriate solutions to provide access.  Fulfillment of this commitment, therefore, requires inclusive and affirmative policies, sensitive infrastructure planning based on universal design standards and effective implementation & enforcement.
  29. 29. An accessible environment is an essential requirement for around 10%, a need for 30- 40%,comfortable for all, and problematic for no one. Thank You!!