LPB

1. RETAIL BUSINESS ENVIRONMENT 2 Ms Rosmin Iqbal Hussain Boptom (UKM), CMBA (UNIMAS)

2. Alternating Strategies

5. SWOT Analysis Opportunities 1. 2. 3. Strengths 1. 2. 3. Threats 1. 2. 3. Weaknesses 1. 2. 3. Internal Environment External Environment

9. TOWS Matrix Weaknesses: 1. 2. 3. Strengths: 1. 2. 3. WO Strategies Use Opportunities to overcome weaknesses SO Strategies Use strengths to take advantage of opportunities Opportunities: 1. 2. 3. WT Strategies Defensive strategies to minimize weaknesses and avoid threats ST Strategies Take advantage of Strengths to avoid threats Threats: 1. 2. 3. From Internal Analysis (IFAS) From External Analysis (EFAS) Source: Weihrich

11. COMPETITION

12. Industry Analysis

13. Porter’s 5 Forces

14. Rivals

16. Competitor Analysis

19. Substitutes

22. Suppliers

25. Buyers

28. Implications

31. Competitive Advantage

32. Resources & Competitive Advantage *Resources refers to products / services

33. Sustainable Competitive Advantage

35. END