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How many technical specialists do you need?
 Using PMM to estimate size of TCP for ODCs & IT service companies

 Vinay Dabholkar, Ph.D.
 Catalign Innovation Consulting
 vinay@catalign.com




© 2009 Catalign Innovation Consulting   1
You don’t want your technical career path to be…




© 2009 Catalign Innovation Consulting   2
Just a wall-hanging
© 2009 Catalign Innovation Consulting           3
You want your engineers to play …




© 2009 Catalign Innovation Consulting   4
Some of these roles…

                    CTO                       Chief Architect       Fellow


         Distinguished Engineer                 Pr. Architect    Technical Director


                  Sr. Staff Engineer             Sr. Architect   Sr. Principal Engineer


                         Staff Engineer              Architect     Principal Engineer




© 2009 Catalign Innovation Consulting     5
Question is: How many do you really need?




© 2009 Catalign Innovation Consulting   6
To re-phrase the question…

                    CTO                             Chief Architect       Fellow

                                          +           Pr. Architect    Technical Director
         Distinguished Engineer


                  Sr. Staff Engineer
                                           +
                                                       Sr. Architect   Sr. Principal Engineer

                                            +              Architect     Principal Engineer
                         Staff Engineer




  Totally how many
  do you need here?

© 2009 Catalign Innovation Consulting           7
Let’s use a 2 step estimation process

                                        1       2




© 2009 Catalign Innovation Consulting       8
But, before that we need to wear a special goggle




© 2009 Catalign Innovation Consulting   9
Our goggle is called Partnership Maturity Model
                                    Influencing        Contribution            Define new
Highly Valued                        Standards          to market               Areas of
   Partner                                              leadership              research

                                 Ownership of    New product                      Customer
  Innovation                    Requirements/ Ideas / prototypes                 partnership
    Centre                        Roadmaps                                        consulting

                                  Co-developing         Influencing              Customer
  Center of                       requirements           Roadmaps                orientation
  Excellence

  Offshore                     Cost, Quality &             Post               Responsiveness
Development                     Timeliness of           development            to customer
   Centre                        deliverables             support
                                      Adequate                                 Customer
   Resource                        Resources with    Cost of
                                                                             Communication
    Centre                       Basic competencies Resources

                                                  Source: PMM paper by Jaideep et al Philips
© 2009 Catalign Innovation Consulting                 10
And we need two dummy organizations


                        Let’s call them RaCo and CoeCo




© 2009 Catalign Innovation Consulting   11
Both RaCo and CoeCo have



                                 10 projects with 100 people each




© 2009 Catalign Innovation Consulting        12
Now, let’s start with step-1


                                                 1        2



                  See each project through the PMM goggle

                                How does the picture look?



© 2009 Catalign Innovation Consulting                13
PMM Level                    RaCo        CoeCo

            Resource                    7 projects   2 projects
            Center
            Offshore
            Development                 3 projects   4 projects
            Center
            Center of                   0 projects   3 projects
            Excellence
            Innovation                  0 projects   1 projects
            Center
            Highly Valued               0 projects   0 projects
            Partner

© 2009 Catalign Innovation Consulting       14
Now, let’s move to step-2


                                               1        2



                                 Use the rule of thumb table…




© 2009 Catalign Innovation Consulting              15
PMM Level            % of TCP members

                                   Resource               0.3% – 0.7%
                                   Center
                                   Offshore                 1% - 2%
                                   Development
                                   Center
                                   Center of                3% - 4%
                                   Excellence
                                   Innovation               5% - 7%
                                   Center
                                   Highly Valued            8% - 10%
                                   Partner

© 2009 Catalign Innovation Consulting              16
Apply it to the table we got in step-1

                                        What we get is…




© 2009 Catalign Innovation Consulting          17
RaCo
 PMM Level                              Projects   People        TCP%     TCP strength (est.)
 Resource                                  7         700         0.3%-               2-5
 Center                                                          0.7%
 Offshore                                  3         300         1%-2%               3-6
 Development
 Center
 Center of                                 0          0          3%-4%                0
 Excellence
 Innovation                                0          0          5%-7%                0
 Center
 Highly Valued                             0          0          8%-10%               0
 Partner
 Total                                     10       1000         0.5%-              5-11
                                                                  1%

© 2009 Catalign Innovation Consulting                       18
CoeCo
 PMM Level                              Projects   People        TCP%     TCP strength (est.)
 Resource                                  2         200         0.3%-               1-2
 Center                                                          0.7%
 Offshore                                  4         400         1%-2%               4-8
 Development
 Center
 Center of                                 3         300         3%-4%              9-12
 Excellence
 Innovation                                1         100         5%-7%               5-7
 Center
 Highly Valued                             0          0          8%-10%               0
 Partner
 Total                                     10       1000         2%-3%             19-29



© 2009 Catalign Innovation Consulting                       19
RaCo needs: 5-11 technical specialists
                   CeoCo needs: 19-29 technical specialists




© 2009 Catalign Innovation Consulting   20
Now we know…

                                        CeoCo needs 2x to 6x more
                                        technical specialist than RaCo




© 2009 Catalign Innovation Consulting              21
Look 2 years ahead through the
                                        same PMM goggle

                                        And repeat steps 1 and 2


© 2009 Catalign Innovation Consulting              22
It will tell you TCP need in the future




© 2009 Catalign Innovation Consulting   23
© 2009 Catalign Innovation Consulting   24

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How many technical specialists do you need?

  • 1. How many technical specialists do you need? Using PMM to estimate size of TCP for ODCs & IT service companies Vinay Dabholkar, Ph.D. Catalign Innovation Consulting vinay@catalign.com © 2009 Catalign Innovation Consulting 1
  • 2. You don’t want your technical career path to be… © 2009 Catalign Innovation Consulting 2
  • 3. Just a wall-hanging © 2009 Catalign Innovation Consulting 3
  • 4. You want your engineers to play … © 2009 Catalign Innovation Consulting 4
  • 5. Some of these roles… CTO Chief Architect Fellow Distinguished Engineer Pr. Architect Technical Director Sr. Staff Engineer Sr. Architect Sr. Principal Engineer Staff Engineer Architect Principal Engineer © 2009 Catalign Innovation Consulting 5
  • 6. Question is: How many do you really need? © 2009 Catalign Innovation Consulting 6
  • 7. To re-phrase the question… CTO Chief Architect Fellow + Pr. Architect Technical Director Distinguished Engineer Sr. Staff Engineer + Sr. Architect Sr. Principal Engineer + Architect Principal Engineer Staff Engineer Totally how many do you need here? © 2009 Catalign Innovation Consulting 7
  • 8. Let’s use a 2 step estimation process 1 2 © 2009 Catalign Innovation Consulting 8
  • 9. But, before that we need to wear a special goggle © 2009 Catalign Innovation Consulting 9
  • 10. Our goggle is called Partnership Maturity Model Influencing Contribution Define new Highly Valued Standards to market Areas of Partner leadership research Ownership of New product Customer Innovation Requirements/ Ideas / prototypes partnership Centre Roadmaps consulting Co-developing Influencing Customer Center of requirements Roadmaps orientation Excellence Offshore Cost, Quality & Post Responsiveness Development Timeliness of development to customer Centre deliverables support Adequate Customer Resource Resources with Cost of Communication Centre Basic competencies Resources Source: PMM paper by Jaideep et al Philips © 2009 Catalign Innovation Consulting 10
  • 11. And we need two dummy organizations Let’s call them RaCo and CoeCo © 2009 Catalign Innovation Consulting 11
  • 12. Both RaCo and CoeCo have 10 projects with 100 people each © 2009 Catalign Innovation Consulting 12
  • 13. Now, let’s start with step-1 1 2 See each project through the PMM goggle How does the picture look? © 2009 Catalign Innovation Consulting 13
  • 14. PMM Level RaCo CoeCo Resource 7 projects 2 projects Center Offshore Development 3 projects 4 projects Center Center of 0 projects 3 projects Excellence Innovation 0 projects 1 projects Center Highly Valued 0 projects 0 projects Partner © 2009 Catalign Innovation Consulting 14
  • 15. Now, let’s move to step-2 1 2 Use the rule of thumb table… © 2009 Catalign Innovation Consulting 15
  • 16. PMM Level % of TCP members Resource 0.3% – 0.7% Center Offshore 1% - 2% Development Center Center of 3% - 4% Excellence Innovation 5% - 7% Center Highly Valued 8% - 10% Partner © 2009 Catalign Innovation Consulting 16
  • 17. Apply it to the table we got in step-1 What we get is… © 2009 Catalign Innovation Consulting 17
  • 18. RaCo PMM Level Projects People TCP% TCP strength (est.) Resource 7 700 0.3%- 2-5 Center 0.7% Offshore 3 300 1%-2% 3-6 Development Center Center of 0 0 3%-4% 0 Excellence Innovation 0 0 5%-7% 0 Center Highly Valued 0 0 8%-10% 0 Partner Total 10 1000 0.5%- 5-11 1% © 2009 Catalign Innovation Consulting 18
  • 19. CoeCo PMM Level Projects People TCP% TCP strength (est.) Resource 2 200 0.3%- 1-2 Center 0.7% Offshore 4 400 1%-2% 4-8 Development Center Center of 3 300 3%-4% 9-12 Excellence Innovation 1 100 5%-7% 5-7 Center Highly Valued 0 0 8%-10% 0 Partner Total 10 1000 2%-3% 19-29 © 2009 Catalign Innovation Consulting 19
  • 20. RaCo needs: 5-11 technical specialists CeoCo needs: 19-29 technical specialists © 2009 Catalign Innovation Consulting 20
  • 21. Now we know… CeoCo needs 2x to 6x more technical specialist than RaCo © 2009 Catalign Innovation Consulting 21
  • 22. Look 2 years ahead through the same PMM goggle And repeat steps 1 and 2 © 2009 Catalign Innovation Consulting 22
  • 23. It will tell you TCP need in the future © 2009 Catalign Innovation Consulting 23
  • 24. © 2009 Catalign Innovation Consulting 24