The document discusses various case studies and strategies for political campaigns to reach voters online, including: 1) The Obama 2008 presidential campaign partnered with a gaming company to run ads targeted at gamers in key states, which improved perceptions of Obama and generated significant media coverage. 2) Obama greatly outspent McCain in online advertising by 186 million ads to 24 million ads. 3) A Pew study found that frequent Facebook users are more likely to engage in political activities like attending rallies or trying to influence others' votes. 4) The document discusses using social gaming, social networks, and local online strategies to engage voters.

1. Reaching Voters Online Cyrus Krohn, Director & Executive Producer, MSN.com

3. E-Voter Institute Case Study: Pataki vs. Vallone, 1998

4. Web, White & Blue 2000 Case Study Source: Markle Foundation, March 2001

5. 2002: Blogs, meet-ups and money bombs

8. Generated significant viral buzz/PR in mainstream media - over 1,000 articles/TV stories within the first two weeks of the campaign flight, and appearing on mainstream media including the USA Today, BBC, New York Times, MSNBC, CNN and Saturday Night Live

9. The Obama Campaign took home the Titanium Award at the 2009 Cannes Lions International Advertising Festival.SCREENSHOTS Titanium Award Winner! *Source: Interpret Research

10. Obama vs. McCain Online Advertising 9x Difference: 186 million Ads To 24 million Ads

12. In a new Pew study out today (6/16/2011): Facebook users who use the site multiple times per day are an additional two and half times more likely to attend a political rally or meeting, 57% more likely to persuade someone on their vote, and an additional 43% more likely to have said they would vote.

13. Social Gaming: Points, Badges & Rewards

14. Digital Democracy Disrupters

15. From desktop to devices: GOTV will change forever

16. Election ‘10: HP coverage Nov. 2: 2:13 pm pst MSN homepage coverage as voters hit the polls on Nov. 2, 2010.

17. Election ‘10: HP Coverage Nov. 3: 12:34 am PST Wednesday morning MSN Homepage slides 1-3 & election module

18. Election ‘10: HP Coverage Nov. 3: Wednesday morning Moving toward analysis and reaction to results all morning … some highlights

19. Election ‘10: Social Networks Continuous updates of MSN Facebook page and MSN Twitter page

20. Reaching Voters in Maricopa County on MSN Local

21. Q&A Cyrusk@microsoft.com @cyrusk