Content Hacking: How to Get 400,000 visitors/month - Neil Patel (Igniters Meetup HackerDojo 9/6/2013 @vorkspace)

400,000 VISITORS/MO AND GROWING: HOW TO
CREATE A COMPANY BLOG THAT DOESN’T SUCK!
Neil Patel
KISSmetrics
Wednesday, August 21, 13

@neilpatel #KISSmetrics

DOING BUSINESS ON THE WEB FOR
10 YEARS
AND PLENTY OF FAILURES ALONG THE WAY

Start engaging your
people
The lifeblood of your business is
people. They interact with you and
even pay you… they are your users...
your customers. Start getting to
know them as fast as possible.
- Who are your customers?
- Where do they hang out?
- How should you engage?
- How can you make them convert?
“There is no black magic
to successfully attracting
customers via the web.”
Rand Fishkin

WHO ARE YOUR
Customers?

WHERE DO THEY
Hang out?

HOW SHOULD YOU
Engage?

HOW CAN YOU MAKE THEM
Convert?

What is User Experience?

Who are your customers?
ONLINE MARKETERS WITH
Websites

Where do they hang out?
#measureON TWITTER

How should you engage?

How should you engage?
109,000
FOLLOWERS
$0
BUDGET
16,000
TWEETS

Publish awesome
content
Content is king. Great content gets
people excited, it educates them, it
helps them be successful and even
makes them want more!
- Start a blog
- Create content
- Be consistently awesome
“No matter what, the very
first piece of social media
real estate I'd start with is
a blog.”
Chris Brogan

Start a blog
SELF-HOSTED

Start a blog
DRIP EMAIL MARKETING

Create content

Create content that teaches

Be consistently awesome

Start a blog
$7.35
COST PER SIGN UP

Create content
505
POSTS
20,000
COMMENTS
51
INFOGRAPHICS

WE’VE DESIGNED & MARKETED
OVER 50 INFOGRAPHICS

5KTweets
6KLikes
1Radio Show
CASE STUDY
HOW DO COLORS AFFECT
PURCHASES?

2kTweets
600Likes
300LinkedIn
Shares
CASE STUDY
BOUNCE RATE DEMYSTIFIED

2kTweets
1kLikes
366LinkedIn
Shares
CASE STUDY
WHAT MAKES SOMEONE LEAVE A
WEBSITE?

Measure and optimize
your content
Focus on actionable metrics for
your content. It’s easy to drown in a
sea of vanity metrics. Hone in on the
metrics that matter based on your
own specific business goals.
- Design for conversions
- Qualitative measurement
- Quantitative measurement
- Optimize & improve results
“Be metrics driven and test
a lot."
Mark Suster

Design for conversions

What is User Experience?Design for conversions
VANITY METRICS

What is User Experience?Design for conversions
VANITY METRICS WILL
Kill Your ROI

What is User Experience?Qualitative measurement

Qualitative measurement
WHAT DO YOUR READERS WANT TO READ?

DID READERS GET VALUE FROM YOUR CONTENT?

HOW CAN YOU IMPROVE YOUR CONTENT?

WHO ARE YOUR READERS?

HOW CAN YOU DELIGHT YOUR READERS?

Quantitative measurement

EMAIL SIGN UP CONVERSION RATE

SHARING CONVERSION RATE

WHICH BLOG POSTS CAUSE REPEAT READERS?

Optimize and improve results
TESTING BUTTON COLORS IS
Lazy

“What works for us may not work for you. Please do your own testing.
Your conversion rates may suffer if you copy us.”

TEST YOUR CALL TO ACTIONS

LEARN WHICH VARIATION LEADS TO MORE REPEAT READERS

Build
MeasureLearn
re
ings
olden
ion
Spl
Te
Data Informed - Continuous Improvement
THE LEAN STARTUP

ROI!
$7.35
COST PER SIGN UP

THANKYOU!
Neil Patel
quicksprout.com
npatel@kissmetrics.com

Content Hacking: How to Get 400,000 visitors/month - Neil Patel (Igniters Meetup HackerDojo 9/6/2013 @vorkspace)

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Content Hacking: How to Get 400,000 visitors/month - Neil Patel (Igniters Meetup HackerDojo 9/6/2013 @vorkspace)