Session 1 2 Cost Of Acquiring Customers

P
Praveen VodnalaTechnical support em WLC College India
••
Customer Relationship Management
[object Object],[object Object],Cost of Acquiring Customer
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Representation of set of Legitimate CRM business objectives from clients current in the throes of CRM program.
[object Object],[object Object],[object Object],[object Object],Customer Acquisition to Customer Loyalty
[object Object],[object Object],[object Object],Customer Satisfaction vs. Customer Loyalty
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Relationship Marketing
Customer Response New Campaign Behaviour Analysis Refined Understanding Refined Communication Customer Interaction Refining Marketing Campaign
[object Object],[object Object],[object Object],[object Object],Benefits of Customer Loyalty
[object Object],[object Object],[object Object],Cost of Lost Customer
[object Object],Conceive Plan Determine Who Determine How Launch Analyse Results ,[object Object],Campaign Management
Conceive Plan Determine Who Determine How Launch Analyse Results Closed Loop Campaign Management
[object Object],[object Object],[object Object],[object Object],[object Object],CRM Marketing Initiatives
[object Object],[object Object],[object Object],Customer Retention
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Behavior Prediction
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goals of eCRM
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Email Marketing Benefits
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],eCRM Software
CRM Model
[object Object],[object Object],[object Object],[object Object],Six E’s of eCRM
[object Object],[object Object],Six E’s of eCRM (Contd.)
[object Object],[object Object],[object Object],[object Object],CRM vs. eCRM
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Session 1 2 Cost Of Acquiring Customers

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P
Praveen VodnalaTechnical support em WLC College India

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Session 1 2 Cost Of Acquiring Customers