Conversion Rate Optimization (CRO) is a process that can be improved through careful planning, execution, and analysis. By following the steps in this checklist, you’ll be on your way to improving your website’s conversion rate.

1. 02
FIND YOUR TARGET AUDIENCE
The buying process is in the hands of the customer, and
marketers must create targeted, personalized experiences
for people if they want to be the ones to grab their attention.
01
ENGAGE USERS IMMEDIATELY
Top Conversion
Rate Optimization
Tips for 2022
COLLATE AND ANALYSE DATA
03
INTERPRETING CONSUMER BEHAVIOR
04
These initial moments will captivate your audience and
engage them to retain them accordingly. Your site needs to
achieve this by delivering the right details to retain interest.
This is essential for CRO and Google Analytics, Crazy Egg,
Hello Bar, HotJar, etc are ideal tools. Any data gathered
from these tools is important.
Knowing what your audience wants will drive your
ecommerce conversion optimization strategy in the right
direction.
GOOD PRODUCT VISIBILITY &
STORE ACCESSIBILITY 05
OFFER STRATEGIC DISCOUNTS
06
Product discovery (or lack thereof) is a major factor in
deciding engagement and bounce/abandonment rates for
eCommerce stores.
These robust techniques can serve both your business and
ecommerce platform too. Everyone relishes being rewarded
with something and psychologically, it reinforces the urge to
buy.
PAYMENT SECURITY
OPTIMISATION IS ESSENTIAL 07
APPLY CTA’S STRATEGICALLY
08
Financial safety is the pinnacle issue for consumers since
the Internet began. This can impact people’s beliefs or
dependence.
Call to action buttons are required to easily guide users.
Embolden and locate these in prominent places on pages.
INVITE EXCLUSIVITY &
INFLUENCERS 09
CONTINUOUS SEO FOR YOUR SITE
10
This will empower your brand’s identity with great publicity
cum advertising and the advantages will be symbiotic.
Likewise, influencers can focus or direct/route traffic to your
site (as their advice will drive trust across new users).
SEO is paramount to optimize your pages and their
respective material. Now when people search using
pertinent keyword criteria, you’ll flash as the ideal choice on
the SERP (Search Engine Results Page).
MOBILE DEVICE OPTIMISATION 11
INTERACTIVE & MODEST PRODUCTS
12
Mobile based ecommerce is developing daily and research
demonstrates that the likelihood of a visitor converting to a
customer plummets by as much as three-fifths following a
poor optimization experience.
While displaying pertinent product information is crucial, it’s
also worth creating interactive material to add authenticity
too (rather than hardcore marketing/selling).
USE VIDEOS TO ENTICE USERS 13
CURB BOUNCE AND EXIT RATES
14
Videos are already being used as a potent marketing
method to project your brand timeline, highlight value, and
forge relationships with (prospective) customers in the
marketing funnel.
Analyzing these metrics is imperative, as an excessively
high index of both is indicative of a low user engagement on
your site and its products.
UTILISE LEAD CAPTURE FORMS 15
These form a key part of your site which affects the
conversion rate. They’re an indispensable element of your
funnel as they’re the ultimate deciding factor in segregating
your leads from mere browsers.
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