Internship Report Tại Trung Tâm Anh Ngữ Viet-Anh, 9 Điểm.doc

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HUU NGHI UNIVERSITY OF TECHNOLOGY AND MANAGEMENT
***
INTERNSHIP REPORT
INTERNSHIP COMPANY/INSTITUTION:
HANOI VIET-ANH EDUCATION COMPANY LIMITED
Address: 16 Tran Quy Kien Street, Dich Vong ward, CauGiay district, Hanoi
Student’s Name : Pham Ngoc Thang
Student’s ID : 20100001
Class : K4TA01
Supervisor : Truong Ngoc Anh, MA
Hanoi, 17 May 2022

Acknowledgment
It will be a big mistake if I forget to express my gratitude to the
Managing Board of Huu Nghi University of Technology and Management
(UTM university) and the Faculty of Foreign Languages who gave me a
chance to do this internshipreport. I would like to show my high appreciation
to my supervisor, Mrs. TNA, who has given me an extremely enthusiastic
guidance, theinvaluable assistance with her professional knowledge and
cultural and linguisticexperience. It's she who gave me the motivation when I
got no confidence in myinternship report. I am verygratefulto her for her time
of giving me goodfeedbacks.
It didinspireme.This internship report would not have been possible
without Mrs. PPH support who gave me a general instructions on howto write
a internship report. I also would like to express my love and gratitude tomy
beloved family and my good friends who have encouraged me from top
tobottom.
Hanoi, May 2022

TABLE OF CONTENTS
Acknowledgment..................................................................................................................2
LIST OF PICTURE.............................................................................................................4
I. Content ..............................................................................................................................1
1. CHAPTER 1: GENERAL INFORMATION ABOUT HANOI VIET-ANH
EDUCATION COMPANY LIMITED ................................................................................1
1.1. Establishment and development of the company...............................................1
1.2. Main tasks of the company...................................................................................1
1.3. Organizational management structure. ..............................................................2
2. CHAPTER 2: BUSINESS ACTIVTIES IN HANOI VIET-ANH EDUCATION
LIMITED COMPANY....................................................................................................5
2.1. Characteristic of business activities ....................................................................5
2.2. Process of delivering service to customers..........................................................5
2.3. The activities of Marketing Department in Hanoi Viet-Anh Education
Limited Company. .......................................................................................................6
3. CHAPTER 3: MARKETING ACTIVITIES IN HANOI VIET-ANH...............Error!
Bookmark not defined.
EDUCATION COMPANY LIMITED ............................ Error! Bookmark not defined.
3.1. Operation Roles................................................... Error! Bookmark not defined.
3.2. Voice Yourself Contest....................................... Error! Bookmark not defined.
3.3. Other tasks........................................................... Error! Bookmark not defined.
3.4. Operation Process............................................... Error! Bookmark not defined.
4. CHAPTER 4: TASK ACHIEVEMENTS ......................................................................8
4.1. Accumulated experiences (knowledge, skills gained) ........................................8
4.2. Matching between academic knowledge at school and real practice. ..............9
II. Conclusion .....................................................................................................................11
III. REFERENCES ............................................................................................................12

LIST OF PICTURE
Picture 3.1. Banner for “Voice Yourself Contest”. (GLN, 2019)..Error! Bookmark
not defined.
Picture 3.2. Banner for the Second Round “Make your own way” of “Voice
Yourself Contest.” (English Camp,2019)...................Error! Bookmark not defined.
Picture 3.3. Candidates of the contest in the Second Round....Error! Bookmark not
defined.
Figure 3.4.1. Customers’ information (English Camp,2019) ..Error! Bookmark not
defined.
Figure 3.4.2. English Courses. (English Camp,2019)...............Error! Bookmark not
defined.
Figure 3.4.3. Information form for Sales Department (Cong,2019)4. CHAPTER 4: TASK
ACHIEVEMENTS.................................................................................................................8

INTERNSHIP REPORT Pham Ngoc Thang 1
I. Content
1. CHAPTER 1: GENERAL INFORMATION ABOUT HANOI VIET-ANH
EDUCATION COMPANY LIMITED
1.1. Establishment and development of the company
 Company name: Hanoi Viet-Anh Education Company Limited
 Trading name: Hanoi Viet-Anh Education Company Limited
 Address: 16 Tran Quy Kien Street, Dich Vong ward, CauGiay district, Hanoi.
 Tax code: 0106881661
 Tel: 0908931989
 Website: www.englishcamp.edu.vn
Hanoi Viet-Anh Education Company Limited established in 2013 (usually
known as English Camp English Center), desires to support students who want to
learn English for study abroad, travelling or work. English Camp organized small
group of classes to complement the foundation in English for their students. With
small sized classes, experienced teachers and professional, enthusiastic staffs,
English Camp is gaining strong position in the market. Monthly, the company has
about 45 new classes, meanwhile they are received 400-550 students
After more than 3 years of development, English Camp has 2 centers:
- 16 Tran QuyKien Street, Dich Vong ward, CauGiay district, Hanoi.
- 55E Thuong Mai University tower, Mai Dich ward, Cau Giay district, Hanoi.
1.2. Main tasks of the company
Hanoi Viet-Anh Education Company Limited is the perfect combination
between professional services and best teaching quality. They has about 30 teachers
including both of Vietnamese and foreign teachers. Vietnamese teachers are
graduated from top universities in Vietnam, for instance: Foreign Trade University,
Hanoi University, and RMIT University and have IELTS score at least 7.5. Foreign
teachers are native speakers who came from USA, Australia, and Canada; have
experience of teaching English more than 2 years in Vietnam and TESOL, CELTA
certificates – which is known as foreign teaching license around the world.

It provides many English programs such as: Communicative English, English
for children, and English for adult, IELTS and TOEIC learning. Each of program
targeted in different segment of the market, which is divided by age, purpose of
learning English, level of education.The programs are ensured to bring to students
academic quality and dynamic learning environment. When the student come to
English Camp, he/she will have an English test to know the level of their English
skills and has a conversation with staffs to get advices on how to improve their
skills better and to choose the suitable course.
 Vision: “Develop English Camp English Centre to be one of the best English
language training in Vietnam, also bring to students the service with international
standards.”
 Mission: “To build a professional study environment, help students
improve their knowledge, English skills, archive high score in IELTS, TOEIC
therefore get better opportunities in the future.”
 Slogan:
- Take the further steps to knowledge with us.
- Your choices, we serve.
- Get ready for bright future with English Camp.
1.3. Organizational management structure.
 Human Resources Department
- Responsible to implement and support administrative tasks which related to:
manage office products, company assets, necessary forms and papers.
- The procedures related to Human Resources: recruitment, training
employees, salary, wages and bonus
 Accounting Department:
- Is considered “back office” activities, they have responsible for financing
and accounting actions of the company such as: Billings, Internal reporting, Taxes,
Financial statements. Those works are essential to the proper operation of a
business.

- Work with Human Resources Department to determine employee gross pay,
pay deductions and wages, bonus.
 Customer Service Department:
- Directly communicate with customers to get feedback and complaints about
the service.
- Solve the problems with customers if any.
- Report to the Board of Directors to improve the quality of service
 Sales Department:
- The function is to engage in multiple activities to promote customers
purchase English course, therefore archive profit through services.
- Responsible for the reception, implement the placement test for new
students.
- Communicate with students who studied in English Camp at least one
course, pursues them to register in higher classes.
 Communication/Marketing Department:
- Overall, they have responsible for growing the company revenue, increasing
market share. Marketing department make plans and implementation of
communication campaigns, promote the brand of English Camp and improve the
efficiency of attract new students.
- Communication: plan campaigns and develop communications material to
promote English Camp and services to customers. These can be implemented
through both of online and offline channels such as: email, company website,
brochures, customer newsletters and advertising.
- Sale support: By run advertisements and reply to customers through
company’s website, Facebook Fanpage; encourage customers to provide their own
information and details then transfer to Sales Departments.
- Events: Planning and implementing events to promote English Camp such
as: English workshops, sponsor for universities’ events, Facebook events. Therefore
promote the brand and attract new customers to English Camp.

 Studies Department:
- Responsible for research, construct and offer appropriate learning/teaching
programs. Find needed or additional teaching materials for classes.
- Prepare books, documents for teachers and students.
- Outline teaching schedule weekly and monthly.
- Support both of Vietnamese and Foreign teachers in classes.
- Update IELTS, TOEIC exams for students.
- Perform the teaching process, ensure the quality of teaching objectives
through observe classes.
Figure 1.1. Management structure
Board of Board of directors
directors
Human Resources Department
Accounting department
Customer Service Department
Tran Quy Kien Branch
Thuong Mai Tower Branch
Communication/
Marketing
Department
Sales Department
Studies
Department

2. CHAPTER 2: BUSINESS ACTIVTIES IN HANOI VIET-ANH
EDUCATION LIMITED COMPANY
2.1. Characteristic of business activities
Hanoi Viet-Anh Education Company Limited is an English center so the core
products of the company are English courses. The courses are divided into 20
classes, targeted in multiple different target markets. In order to ensure the quality
of services, the company need to be careful in making course book process,
recruitment staffs and teachers as well as the quality of study environment.
Level Timetable Start/Finish Total Hours Fees (VND)
Pre IELTS 50hrs (25 classes) 3.000.000
Upper A5.5-6.0 54hrs (18 classes) 3.350.000
Upper B 5.5-6.0 Tuesday - Thursday 60hrs (2 classes) 3.350.000
Advanced 6.5-7.0 60hrs (2 classes) 3.650.000
Master (W+S) 36hrs (18 classes) 2.350.000
Support Class
(for all levels)
Saturday - Sunday 20hrs (10 classes) 1.000.000
Wednesday - Sunday
Monday - Friday
Afternoon: 2:30pm - 4:30pm
Evening: 6:30pm - 8:30pm
Figure 2.1.1. Example for English Course for IELTS purpose (Engishcamp,2019)
2.2. Process of delivering service to customers
 Boards of Directors: Manage and control all of the Department in the
company.
 Marketing Department:
- Promote and advertise English Camp

- Get customers' information. Contact directly to customer, provide needed
information. Book a reservation for customers to register.
 Sales Department:
- Receive customers' information from Marketing Department.
- Contact with customers, remind the date and location for customers to come
and test.
- Talk directly to customers to sell English course. Close the contract of
registering English course with customers.
- Transfer information to Accounting Department, Customer Service
Department.
 Accounting Department:
- Receive contract from Sale Department.
- Receive payment for English course.
- Confirm and register the customers into English class.
- Transfer information to Studies Department and Customer Service
Department
 Studies Department:
- Receive information from Accounting Department
- Arrange and prepare for English class such as need equipment,
materials…etc.
- Prepare course books for teachers.
- Print class schedule for students and teachers.
- Transfer information of classes to Customer Service Department
 Customer Service Department:
- Receive information from other departments
- Communicate with customers and get feedback, complains or request and
solve it quickly.
- Report back to Boards of Directors.
2.3. The activities of Marketing Department in Hanoi Viet-Anh Education
Limited Company.
The general function of Marketing Department in Hanoi Viet-Anh Education

Limited Company is to marketing and promoting services as well as brand image
offered by the company. The department perform their duties of marketing and
operation as follows:
- Creating and implementing events to promote the brands of English Camp.
- Conducting marketing activities to increase the number of the company in
search engines such as Google, Yahoo, and Bing. Activities refer to SEO and
marketing on website 2.0
- Receiving customer’s information and request. Contact with customers to provide
need information about English course, persuade them to come to English center.
- Transfer information to Sales Department. Sales Department now has
responsible to take care of the customers.
Additionally, Marketing Department prepare necessary paper for working with
business partners, needed documents for sponsoring events in schools,
universities…etc.

4. CHAPTER 4: TASK ACHIEVEMENTS
4.1. Accumulated experiences (knowledge, skills gained)
The internship bring me chances to learn two biggest lessons: confidence and
the sense of creativity. By running an event, I actively acquaint with people,
actively explore the work at practice, actively propose and work with others. In
Hanoi Viet-Anh Education Company Limited, every person have their own
responsible and job, the working pressure is very high, therefore they do not have
enough time to take care, guide and direct me through the work. As a result, I had
chance to try to capture opportunities and learn a lot from reality. I believe that
these knowledge and experience will be a good foundation for my future career.
In 6-week of my internship, I got a great opportunity to occupation knowledge
in practice. As a marketer, I have occasions to practice my negotiation skills,
understand how to work with colleagues and customers as well as partners of
business… how to do marketing in real life for an English center. These lessons are
beyond textbooks, beyond theory, beyond what I ever taught in the university, help
me develop my skills in recognizing, considering and resolving the problem.
Working in real department, being received the occasions to apply my knowledge
which learned from the school, made me quickly realize my weakness to improve
for better future working perform.
Moreover, I achieved many soft skills after the internship such as
communicating with others and handle the situation when it occurred. For instance,
when working directly with customers through telephone, I need to be flexible,
friendly and helpful. I have to listen to them carefully to recognize their needs and
wants. I learned that good listening skill can be the key to success in business
communication.
Furthermore, working in an English center help me to get to know and build
lots of relationship with customers, experienced colleagues, and even make new

friends with people from different age, class, etc. They not only help me in task I
assigned but also may help me a lot in the future.
Last, the internship helps me to build and improve good habits in working
condition. Under high working pressure, I have to plan what to do each day to use
the resources in the most effective way. First, I allocate time and plan progress, also
prepare for every details, even the smallest one to avoid mistakes to occur. I also
improve my observant skill by observe how other staffs work and build myself a
professional and efficient working style. Additionally, to achieve more experience, I
try to help others as much as I can, therefore, also build a good relationship with
people. During the internship, through my working process, task I assigned and
mistake I made, I learned a lot and collected feedbacks, opinions from staffs in
Marketing Department and other departments in most positive attitude.
I considered all the lessons I received from reality as my valuable asset that
will probably the key for my success in the future.
4.2. Matching between academic knowledge at school and real practice.
4.2.1. Apply academic knowledge into practice
The subjects I learned at university contributes a lot in my intern performance.
Knowledge from information technology is very effective in using office software
including Word, Excel, PowerPoint, or online office website such as google drive,
google docs. Subjects such as Business Communication, Communication Marketing
guide me to communicate well with customers and colleagues, to gain the trust of
others and build good relationships with people. Additionally, marketing theory
which I learned in school is a good foundation for me to perform my job well, and I
do not face too many difficult in marketing activities. Nevertheless, by learning and
practicing writing skill in university, my writing tasks gain good feedback and
valuation form my supervisor in Marketing Department. It is clear to see that my
teachers in the university shared me so many valuable experiences and knowledge.

4.2.2. Differences between school knowledge and lessons got from intern.
There is a fact that working in reality is not as simple as applying theories into
practice. At the first week of intern, most of the time I spent on learning and
observing staffs, and do some basic tasks such as writing, the reason behind this is I
lack of marketing experiences and knowledge on running an event. Therefore, I
have to learn new knowledge related to marketing in real world, new skills by
observing colleagues, also change my thinking, working and decision making style
to adapt the culture of the company.
Academic information requires high level of accuracy, however in reality, we
must accept the fact that we work in flexible way and ready to change in order to
adapt with changing situations and sometimes, there is nothing completely right or
wrong, it depends on condition, parties involved, purposes.
Furthermore, marketingactivities inreal world have some differences compare to
marketing theories I learned at school. For example, I only learned about how to
conduct a marketing plan, theoryof e-commerceor howto promote a product or brand;
but in my Marketing Department, the most common job is to apply SEO and media
marketing on website 2.0. The lack of knowledge in those field required me to learn as
soon as and as much as possible to ensure the efficiency of my performing task.
In addition, when using office equipment, I find a little bit confuse because I
do not know how to implement many functions which are not taught in the
university such as using photocopy machine, scanner, projector, etc.
Last but not least, in the university, I learned most of the subject in English,
therefore when working in Marketing Department where most of the tasks are in
Vietnamese, I find some difficulty to adapt and apply my knowledge. In order to
solve this problem, besides my working time, I buy some books about marketing in
Vietnamese to learn new knowledge, vocabulary and theory to perform my job
better. All in all, after spend time on studying as well as working, I gain better skills
in Marketing field and get high valuation from the Marketing Executive in Hanoi
Viet-Anh Education Company Limited.

II. Conclusion
During 6-week period of my internship at Hanoi Viet-Anh Education
Company Limited, I gained a lot of skills and knowledge, thus become mature at
work. Under the guidance of Marketing Department staffs, I mastered and
understand the concept of marketing, communication which I only learned from
theory and books when I study at university.
Moreover, the internship brings me chance to apply my academic knowledge
into practice and also helps me to develop my social relationships, not only with
colleagues, business partners, and students of the English center but also peers –
who came from different university. This is the precious time of my life, which
shows me how the real world working, doing business. Through the internship, I
can practice and prepare for my future career.
The internship brings unforgettable period of my life when I not only practice
my knowledge but also learn more about social knowledge. I assigned in so many
tasks, therefore cannot avoid all the mistakes. Luckily, the colleagues helped me a
lot to solve the problems. In particular, under the guidance of the staffs in
Marketing Department, I worked hard and effectively. I really hope that after
graduate from International School, I will have chance to become a staffs of the
Marketing Department of Hanoi Viet-Anh Education Company Limited.

III. REFERENCES
English Camp, 2019. Lich hoc tai English Camp. [online] Available at:
<http://englishcamp.edu.vn/lich-hoc-tai-english-camp/> [Accessed 8th March 2019]
English Camp, 2019. Khoá học IELTS tại English Camp. [online] Available
at: <http://englishcamp.edu.vn/category/khoa-hoc-ec/toeic-ielts-ky-thi-quoc-te/>
[Accessed 8th March 2019]
GLN, 2019. “Voice Yourself” cuộcthitiếnganhsángtạothửtháchbảnlĩnhbạntrẻ.
[online] Available at: <http://gln.edu.vn/vi/tin-tuc/tin-tuc-su-kien/voice-yourself-
cuoc-thi-tieng-anh-sang-tao-thu-thach-ban-linh-ban-tre.html> [Accessed 1st March
2019]
English Camp, 2019. Theo dòngsựkiện: Voice Yourself Contest” Vòng 2
bạnđãsẵnsàng?. [online] Available at: <http://englishcamp.edu.vn/tin-tuc-su-
kien/theo-dong-su-kien-voice-yourself-vong-2.html> [Accessed 1st March 2019]
Hang, H. hanghoang89bc@englishcamp.edu.vn, 2019. Requirements for
articles company introduction, internship 2019. [email] Message to Ngan, D
(hongngan93@gmail.com). Sent Thursday 21st January 2019: 8:15am. Available at:
https://mail.google.com/mail/u/0/#label/C%C6%A1+quan [Accessed 21st February
2019]
Hang, H. hanghoang89bc@englishcamp.edu.vn, 2019. Requirements for
articles introduce teachers, internship 2019. [email] Message to Ngan, D
(hongngan93@gmail.com). Sent Thursday 28st January 2019: 6:30pm. Available at:
https://mail.google.com/mail/u/0/#label/C%C6%A1+quan [Accessed 26st February
2019]
English Camp, 2019. Customer Information February. Potential Customer for
Marketing Department Feb 2019. p.129.
Cong, N. thanhcongmkt@englishcamp.edu.vn, 2019. Marketing chuyển
potential sang Sales. [email] Message to Ngoc, P
(ngocphamsales@englishcamp.edu.vn). Sent 16th Feb 2019: 4:58pm. Available at:
https://mail.englishcamp.edu.vn/u/0/#label/S%G8%Sa.html [Accessed 16th
February 2019]

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