Retail Business Optimization Solutions

W e w o r k w i t h g r e a t b r a n d s a s p a r t o f t h e i r D i g i t a l B u s i n e s s Tr a n s f o r m a t i o n
p r o c e s s .
< O U R C R E D E N T I A L S >

A n d w e u s e a d i v e r s i f i e d s e t o f s p e c i a l i s e d s e r v i c e s t o g e n e r a t e p r o f i t a b l e
b u s i n e s s t h r u s t t h r o u g h m o b i l e - c u s t o m e r f o c u s e d m a r k e t i n g t o o l s .

Some of the key digital ecosystems we manage, grow
and develop.

Allianz-Tiriac
Web content, mobile content, Social Media & mobile
transactions management

KMG Rompetrol
The management of a unified system for all
marketing comms, websites, Social Media channels,
mobile apps & internal comms.

Rompetrol Mobile App
customer-tailored loyalty program & proximity marketing

Tiriac Auto
The complete management of all digital and content
channels, performance and conversion monitoring.

Tiriac Auto Sales Force App
unique lead management & performance monitoring

MTV European Music Awards
Viacom’s employees official booking portal

A l o n g w i t h o u r d a t a , c o n t e n t & t e c h n o l o g i e s s e r v i c e s , F u l l s c r e e n D i g i t a l d e v e l o p s & s e l l s a
S a a S s o l u t i o n f o r r e t a i l b u s i n e s s .
Tech Partner
& Solution Reseller
Tech Partner

W e h a v e a c o m p l e t e s u i t e o f s o f t w a r e s o l u t i o n s f o r r e t a i l b u s i n e s s .
O u r p r o p r i e t a r y s o l u t i o n s a r e u s e d b y b l u e c h i p c u s t o m e r s i n F M C G , a u t o m o t i v e , o i l & g a s ,
i n s u r a n c e a n d a l o t o f o t h e r i n d u s t r i e s .
W e c a n a d d r e s s b u s i n e s s a n a l y t i c s , l e a d m a n a g e m e n t , m u l t i - s c r e e n c o n t e n t m a n a g e m e n t ,
m o b i l e m a r k e t i n g & p a y m e n t s o r a d v e r t i s i n g n e e d s .
O u r s o l u t i o n s a r e i n s t a l l e d i n o v e r 1 5 0 b r i c k & m o r t a l l a r g e r e t a i l i n g l o c a t i o n s a n d a n a l y s e s
m o r e t h a n 2 m i l l i o n v i s i t s e a c h m o n t h .
< O U R S O L U T I O N S >

A l l o u r s o l u t i o n s a r e b a s e d o n a c l e a r v i s i o n o f h o w r e t a i l c a n b e i m p r o v e d t o a d d r e s s t h e
n e w c o n s u m e r d e c i s i o n j o u r n e y a c r o s s o n l i n e & o f f l i n e b r a n d e c o s y s t e m s .
< O U R V I S I O N F O R R E TA I L >
https://www.youtube.com/watch?v=D61lQH8jvmQ

OUR IN-STORE
TRAFFIC
ANALYTICS
SOLUTION

Footprints Retail Analytics helps brick & mortar location managers to
analyse traffic in real-time and to measure conversion performance.

Footprints Retail Analytics has a unique solution to instantly detect the
customers’ position inside the store in multi-tentant/multi-zones
environments.

Our proprietary Wi-Fi Retail Analytics SaaS solution has the capacity to
scale to multiple Wi-Fi platforms in-place and various available or required
hosting environments.
I n f r a s t r u c t u r e
P a r t n e r
C i s c o W i - F I T e c h n o l o g y
R e a d y
H u a w e i W i - F i T e c h n o l o g y
R e a d y
H P W i - F i T e c h n o l o g y
R e a d y
C l o u d H o s t i n g
R e a d y
A m a z o n C l o u d
R e a d y
G o o g l e C l o u d
R e a d y
M i c r o s o f t C l o u d
R e a d y

HOW RETAIL ANALYTICS WORKS
UNDERSTAND THE
CUSTOMER IN-STORE PATH
TO PURCHASE & REMARKET
YOUR VISITORS

Our solution can address a complete customer journey like some online
marketing performance tools do for ecommerce.

As customers enter your on -site retail area, the system detects their
presence and their position through the Wi -Fi enabled mobile device.

While they would start using your free Wi -Fi network, you would start to
see who they are and what are their reachable audience profiles on
Google & Facebook.

This allows you to retarget those specific in -store visitors with specific
ads on Google Advertising solutions.

Or to use Facebook Advertising capabilities to create remarketing
campaigns.

These unique capabilities will optimize your marketing spent , will
improve the relevancy of your advertising messages and will increase the
frequency of visits & the lifetime value of your customers.

MOST ACTIONABLE WI-FI
WELCOME SCREEN

A mobile friendly promotional microsite will be displayed for all Wi-Fi connected visitors. Facebook Page Like collection & website
traffic can be generated organically without requesting your shop visitors to authenticate or trade their personal data with you for
something that’s supposed to be free.
CMS AVAILABLE
This is where each user will be brought by their mobile browsers after they automatically connect to your Wi-Fi.

While on the same microsite, the My Account mobile app advertisement can also be prompted to your visitors, giving them the
option to enter their phone no. or email address for a direct download link to be sent to them or for them to recommend the app
to others. The same mechanism can also be used for unique-code based redemption vouchers.
DATA COLLECTION EMAIL/PHONE NO. IS MORE RELEVANT THROUGH A MECHANISM WITH A CLEAR VALUE FOR YOUR USERS
This is where each user will be brought by their mobile browsers after they automatically connect to your Wi-Fi.

R E M A R K E T I N G Y O U R L O C AT I O N V I S I T O R S
TA R G E T A U D I E N C E B A S E D O N T I M E O F V I S I T S , F R E Q U E N C Y O F
V I S I T S , A N D S O C I O - D E M O G R A P H I C S
* s o l u t i o n i n t e g r a t e s w i t h G o o g l e A d v e r t i s i n g , F a c e b o o k
A d v e r t i s i n g & A v a n d o r

MOST INTUITIVE IN-STORE
TRAFFIC PERFORMANCE &
SHOPPER PATH ANALYTICS

OUR PROXIMITY &
CLOSE-TO-
PURCHASE
ADVERTISING
SOLUTION

Footprints Retail Advertising is a natural extension of our retail
analytics solution to help marketing specialists and media agencies to
use the customer in-store data to advertise & promote offers in real -
time.

O ur Retail Adver tising SaaS includes a pr opr ietar y over - the- web adver tising campaign
management solution that integr ates with all connected digital signage options.
P r e f e r r e d S o l u t i o n
& Te c h P a r t n e r
L G D i g i t a l S i g n a g e
R e a d y
B e n q D i g i t a l S i g n a g e
R e a d y
N E C D i g i t a l S i g n a g e
R e a d y

F ootpr ints Retail Adver tising and its unique over - the- w eb pr opr ietar y extensions ar e
capable to manage all online, pr oximity & dir ect adver tising needs a r etail mar keting
campaign might have.
i O S
P r o x i m i t y
N o t i f i c a t i o n s
A n d r o i d
P r o x i m i t y
B L E B e a c o n s
P r o x i m i t y
D i r e c t
E m a i l
M e s s a g e s
D i r e c t
S M S
M e s s a g e s
S e a m l e s s i n t e g r a t i o n w i t h
F a c e b o o k A d s
S e a m l e s s i n t e g r a t i o n w i t h
G o o g l e A d W o r d s

The natural fit between analytics and advertising in the same retail
environment generates unrivalled real-time campaign performance and
an instant content personalization capability.

This is why Footprints Retail Analytics becomes the only retail analytics
system on the market to give retailers actionable tools to remarket to
those exact people that visited their stores based on their profiles &
interests.

OUR SHOPPER
ENGAGEMENT
MOBILE APPS

Our white label mobile app solution is specially designed to
address the mobile customer connected needs & insights.
It includes our proprietary unique indoor location
technology and a seamless integration with indoor traffic
analytics, BLE Beacons & Proximity Presence Notifications.

By combining the proprietary location -based technology
with social and mobile shopper -centric features, we
generated a unique social shopping mobile experience that
generates more visits, more positive peer-to-peer
recommendations and longer stays.
We believe a high-performance mobile app is capable to
expand the “real-estate” of a brick & mortar retailer by
creating a virtual footprint which can be further monetized,
not just set up as a complementary browsing channel.

W H I T E L A B E L A P P C A N S U P P O R T M E N
& W O M E N V E R S I O N F O R R E L E VA N T
S U G G E S T I O N S & S O C I A L S H O P P I N G
E X P E R I E N C E S

L O C AT I O N - B A S E D
S E R V I C E S A R E
I N T R O D U C E D T O
T H E U S E R A S
C O R E B E N E F I T
BASIC FEATURES & BENEFITS
UNIQUE CONTEXTUAL SETUP
T H E U S A G E +
P R E S E N C E - B A S E D
L O YA LT Y I S B E I N G
I N T R O D U C E D I N
O R D E R T O G E T
U S E R S VA L I D AT I O N
T O C O M M U N I C AT E
D I R E C T LY B Y
S E N D I N G T H E M
T H E M O S T
R E L E VA N T
S U G G E S T I O N I N
T H E M O S T
R E L E VA N T
M O M E N T

S O C I A L I S AT T H E C O R E
O F T H E M O B I L E A P P :
B E I N G A B L E T O
C O N N E C T W I T H T H E I R
F R I E N D S A N D P E O P L E
L I K E T H E M S E LV E S
M A K E S T H E M O B I L E
S H O P P I N G & L E I S U R E
E X P E R I E N C E T O B E K E Y
R E A S O N T O P R O L O N G
I T S U S E .
T H U S W E G O F R O M A
L O W - F R E Q U E N C Y
M O B I L E A P P L I K E M O S T
M A L L A P P S O U T T H E R E ,
T O A H I G H
E N G A G E M E N T M O B I L E
A P P W I T H S O C I A L
B E N E F I T S
FA C E B O O K
A U T H E T I C AT I O N
G I V E S U S A C C E S S T O
A R O U N D 6 0 M O R E
T Y P E S O F U S E R D ATA ,
F R O M P E R S O N A L
D ATA , T O F R I E N D S ,
S O C I A L A C T I V I T I E S &
O T H E R B R A N D E D
P R E F E R E N C E S

P E R S O N A L I Z AT I O N
L E T S T H E U S E R T O
I N D I V I D U A L LY S E L E C T
T H E K E Y C AT E G O R I E S
T H AT A R E M O S T
R E L E VA N T T O T H E I R
R E A S O N W H Y U S I N G
O U R A P P
O U R U N I Q U E
P E R S O N A L I Z AT I O N
A L G O R I T H M TA K E S
I N T O C O N S I D E R AT I O N
A M U LT I T U D E O F
FA C T O R S T H AT
M AT T E R F O R T H E
S H O P P I N G M A L L
C U S T O M E R S

P E R S O N A L I Z E D
S U G G E S T I O N S A R E
A D D R E S S I N G T H E
P R O D U C T - L I S T I N G
FAT I Q U E B Y
S E N D I N G T H E B E S T
R E C O M M E N D AT I O N
AT T H E M O S T
R E L E VA N T M O M E N T
T O E A C H U S E R
B A S E D O N T H E I R
U N I Q U E P R O F I L E
SHOPS, PRODUCTS & SERVICES

W E U S E 3 M A I N
C AT E G O R I E S T O
L E T T H E U S E R
C H O O S E
B E T W E E N
D I F F E R E N T
S H O P P I N G &
L E I S U R E
A C T I V I T I E S : E AT,
S H O P, P L AY

A L I S T I N G V I E W
I S A L S O
AVA I L A B L E , F O R A
T R A D I T I O N A L
N AV I G AT I O N
B E T W E E N
B R A N D S ,
P R O D U C T S ,
S E R V I C E S &
O T H E R O F F E R S .
E A C H
P R O D U C T/ S E R V I C E
/ O F F E R P R O F I L E
I N C L U D E S
P R O M O T I O N S ,
R AT I N G , C AT E G O R Y
TA G S , C O N TA C T S &
L O C AT I O N
I N F O R M AT I O N

W H I L E T H E
R E C O M M E N D AT I O N S
H AV E A L I K E - D I S L I K E
M E C H A N I S M , A
W H I S H L I S T I S B E I N G
G E N E R AT E D T O H E L P
T H E U S E R T O R E M E M B E R
T H E I R D E S I R E D
E X P E R I E N C E S : S U N D AY
S H O P P I N G , FA M I LY
M O V I E S , G O I N G O U T
W I T H F R I E N D S E T C .
A S U R P R I S E & D E L I G H T
M E C H A N I S M W O U L D
R E C O G N I S E T H E S E
W H I S H E S O F O U R M O S T
A C T I V E U S E R S A N D
W O U L D S U R P R I S E T H E M
W I T H G I F T I N G .
SOCIAL WISHLISTS

A L L P R O M O T I O N S
A R E L I S T E D I N
T H E I R O W N
C AT E G O R Y,
B E S I D E D T H E
H O M E S C R E E N
S U G G E S T I O N S
SALES & MARKETING PROMOTIONS
E A C H P R O M O T I O N H A S
A C O M P L E T E P R O F I L E
S H O W I N G
D E S C R I P T I O N I N F O ,
P R O M O T I O N A L
M E C H A N I S M , R AT I N G S
F R O M O T H E R P E O P L E ,
O T H E R P E O P L E
I N T E R E S T E D I N T H E
S A M E P R O M O T I O N ,
R E C O M M E N D AT I O N
O P T I O N S A N D WAY S
F O R R E D E M P T I O N

T H E R E A R E 5 D I F F E R E N T
R E D E M P T I O N M E C H A N I S M
F O R E A C H P R O M O T I O N :
1 . N O C O D E I S N E E D E D
2 . E A C H U S E R C A N G E T T H E
P R O M O T I O N B A S E D O N T H E I R
U N I Q U E I D
3 . U S E R S D I S C O V E R T H E C O D E
T H R O U G H O N L I N E O R
O F F L I N E C O M P E T I T I O N S
4 . U S E R S R E C E I V E T H E C O D E
W H E N T H E Y A R E B E I N G
D E T E C T E D T O B E I N A
C E R TA I N L O C AT I O N
5 . U S E R S R E C E I V E T H E C O D E
F R O M T H E S A L E S A S S I S TA N T
O R S E E I T P R I N T E D N E A R T H E
C H E C K - O U T C O U N T E R S
SALES & MARKETING PROMOTIONS
E A C H R E D E M P T I O N C A N
B E V A L I D AT E D T H R O U G H
A D I S P L AY O F A U N I Q U E
P R O M O T I O N C O D E
W H I C H C A N B E
I D E N T I F I E D B Y T H E E P O S
S Y S T E M S .
T H E U N I Q U E C O D E C A N
B E D I S P L AY D I R E C T LY O R
E N C O D E D A S B A R C O D E
O R Q R C O D E

T H E R E C O M M E N D AT I O N
M E C H A N I S M I S K E Y T O A
S O C I A L S H O P P I N G A P P.
A F T E R E A C H
R E D E M P T I O N O R
P R O D U C T/ S E R V I C E
E X P E R I E N C E , T H E U S E R S
C A N R AT E &
R E C O M M E N D T O O T H E R
F R I E N D S
FEEDBACK & RECOMMEND
T H U S T H E Q U A L I T Y O F
T H E S H O P P I N G A N D
L E I S U R E E X P E R I E N C E
I S B E I N G R E C O G N I S E D
& M E A S U R E D W I T H
T H E M O S T A D VA N C E D
E VA L U AT I O N
I N S T R U M E N T S :
M O B I L E - B A S E D N E T
P R O M O T E R S C O R E

F I N D I N G A G I F T F O R T H E
L O V E D O N E S O R F O R
F R I E N D S W I L L B E M A D E
E A S Y T H R O U G H A
S I M P L I F I E D I N T E R FA C E T O
D I S C O V E R T H E R I G H T
P R O D U C T.
T H E W H AT S A P P C H A N N E L
C A N B E S E T U P F O R A
D I R E C T A S S I S TA N C E
GIFT FINDER

T H E U S E R P R E S E N C E
W I T H I N A C E R TA I N A R E A
W I L L T R I G G E R
N O T I F I C AT I O N S &
S U G G E S T I O N S T H AT W I L L
A M P L I F Y T H E S H O P P I N G
& L E I S U R E E X P E R I E N C E
PROXIMITY MARKETING

O U R P R O P R I E TA R Y I N D O O R
L O C AT I O N T E C H N O L O G Y
( S U R R O U N D , PAT E N T P E N D I N G )
D E L I V E R S A N I N D O O R
N AV I G AT I O N S I M I L L A R T O T H E
G P S N AV I G AT I O N O U T D O O R S
ADVANCED FEATURES
INDOOR NAVIGATION

T H E I N D O O R P O S I T I O N I N G
T E C H N O L O G Y C A N B E
A P P L I E D T O D E L I V E R T H E
E A S I E S T F I N D M Y C A R
E X P E R I E N C E . T H E U S E R
E X P E R I E N C E I S S I M I L L A R T O
T H AT O F G P S S Y S T E M S : A N
A R R O W W I L L P O I N T T H E U S E R
T O T H E I R C A R L O C AT I O N
ADVANCED FEATURES
THE MOST INNOVATIVE FIND MY CAR
INDOOR SERVICE

P R E S E N C E D E T E C T I O N &
R E C E I P T S C A N N I N G
G E N E R AT E S P O I N T S
A C C U M U L AT I O N W H I C H
C A N B E L I N K E D T O
P R O M O T I O N S A N D O F F E R S
ADVANCED FEATURES
SHOPPER LOYALTY PROGRAM

A L U C K Y M O M E N T
I N T E R A C T I O N B E T W E E N
C U S T O M E R S O N M O B I L E
D E V I C E S & T H E D I G I TA L
T O T E M S / S C R E E N I N T H E
S H O P P I N G M A L L C A N
C R E AT E A V E R Y
E N G A G I N G E X P E R I E N C E .
I N T E R A C T I V E G A M E S ,
P R O X I M I T Y O F F E R S &
T R E A S U R E F I N D I N G
M E C H A N I S M C A N B E P U T
I N P L A C E
ADVANCED FEATURES
DIGITAL SIGNAGE INTERACTIVE SIMULCAST
L U C K Y M O M E N T
M E A N S T H AT T H E
F I R S T U S E R T H AT
C O N N E C T S T H E I R
M O B I L E A P P T O T H E
D I G I TA L S C R E E N C A N
P L AY T H E G A M E
T H AT R E WA R D S
T H E I R P R E S E N C E

S Y N C R O N I Z AT I O N I S
M A D E T H R O U G H B L E
T E C H N O L O G Y T H AT
M A K E S S U R E T H E
T W O D E V I C E S W I L L
C O M M U N I C AT E
C O N T I N U O U S LY
ADVANCED FEATURES

T H E S I M P L E 1 5
P U Z Z L E G A M E M A K E S
S U R E T H E
E N G A G E M E N T I S
S I M P L E A N D F U N ,
F O R A L L G E N D E R S
A N D A G E S .
ADVANCED FEATURES

A N I N S TA N T P R I Z E
R E WA R D S T H E L U C K Y
S H O P P E R A N D M A K E S
S U R E T H AT I T M A K E S
T H E C O N N E C T I O N
B E T W E E N T H E
S H O P P I N G M A L L
E X P E R I E N C E A N D O N E
O F T H E B R A N D S W I T H I N
T H E P R E M I S E S .
T H U S T H E G A M E
M E C H A N I S M O P E N S T H E
D O O R S T O M E D I A
S E L L I N G A N D E X T R A
M A R K E T I N G
I N V E S T M E N T F R O M O U R
T E N A N T S
ADVANCED FEATURES

T H E F R E E A C C E S S T O T H E
P U B L I C W I - F I N E T W O R K
C A N B E U P G R A D E D F O R
P R E M I U M U S E R S . T H E S E
U S E R S C A N B E I D E N T I F I E D
B A S E D O N T H E I R S H O P P E R
VA L U E / L O YA LT Y P O I N T S
A N D T H E A P P C A N
G E N E R AT E A U N I Q U E
T O K E N F O R T H E M T O B E
A B L E T O A C C E S S H I G H E R -
S P E E D S F O R T H E I R W I - F I
C O N N E C T I V I T Y
ADVANCED FEATURES
WI-FI ACCESS AUTHENTICATION

P R E M I U M T E N A N T S
C A N R E C E I V E A C C E S S
T O A TA B L E T A P P T H AT
A L L O W S T H E M T O S E E
T H E P R O F I L E S O F T H E
M O B I L E A P P U S E R S I N
T H E P R O X I M I T Y
ADVANCED FEATURES
SHOP ASSISTANT APP

A N A D V E R T I S I N G PA I D
M E C H A N I S M C A N B E
P U T I N P L A C E T O
A L L O W T H E M T O S E N D
D I R E C T P R O M O T I O N A L
M E S S A G E S T O T H E
M O B I L E U S E R S
ADVANCED FEATURES
SHOP ASSISTANT APP

E A C H T E N A N T W I L L
B E A B L E T O S E E T H E
P E R F O R M A N C E O F
T H E I R D I R E C T
P R O M O T I O N A L
C A M PA I G N S
ADVANCED FEATURES
SHOP ASSISTANT APP

W H I L E G E T T I N G
A C C E S S T O A
D ATA B A S E
M A N A G E M E N T
W H I C H E N A B L E S
T H E I R E F F O R T S
T O B E C O M E
S O U R C E O F
R E V E N U E
ADVANCED FEATURES
SHOP ASSISTANT APP

A S I M I L A R
A L L O W U S E R S T O
R E S E R V E T H E I R
P R E F E R E D P R O D U C T
F R O M T H E C O N F O R T
O F T H E I R S O FA
ADVANCED FEATURES
PRODUCT RESERVATION
A S I M I L A R
A L L O W U S E R S T O
R E S E R V E T H E I R
P R E F E R E D P R O D U C T
F R O M T H E C O N F O R T
O F T H E I R S O FA

T H E A D VA N C E D
C A PA B I L I T I E S O F
O U R S Y S T E M
A L L O W S F O R T H E
A D VA N C E D
P R O F I L I N G A N D
I D E N T I T Y
M A N A G E M E N T T O
G E N E R AT E A
U N I Q U E C R M
S O L U T I O N
T H E R E A R E
A D VA N C E D
B E N E F I T S F O R T H E
U S E R S A L L O W I N G
T H E M T O E N G A G E
D I R E C T LY W I T H T H E
R E TA I L E R
ADVANCED FEATURES
SHOPPER IDENTITY MANAGEMENT

OUR RELATIONSHIP
MANAGEMENT
SYSTEM

Our high-performance solutions for retailers have their core
in a modern CRM developed for omnichannel environments,
bridging the online & offline into a single multi -functional
dashboard.

L E A D S & O F F E R
R E Q U E S T S ,
C U S T O M E R
I N T E R A C T I O N S ,
M A R K E T I N G
A U T O M AT I O N &
S A L E S F O R C E
O P T I M I Z AT I O N A R E
A L L M A N A G E D F R O M
O N E S I N G L E
B U S I N E S S
D A S H B O A R D .

U S E R I N T E R A C T I O N S
A C R O S S M O B I L E , W E B ,
S O C I A L M E D I A &
O F F L I N E T O U C H P O I N T S
A R E S T O R E D A N D
A N A LY S E D I N T O A
S I N G L E C U S T O M E R
V I E W.
A D VA N C E D A N A LY T I C S
A R E T H E N C A PA B L E T O
U N D E R S TA N D
P R O P E N S I T Y T O B U Y
I N D I C AT O R S & N E T
P R O M O T E R S C O R E O F
T H E C U S T O M E R S I N
O R D E R T O I M P R O V E
T H E U P S E L L & C R O S S -
S E L L S C E N A R I O S .

T H I S G E N E R AT E S A D VA N C E D
S E G M E N TAT I O N S & L O YA LT Y
P R O G R A M S T H AT C A N
O P T I M I Z E T H E M A R K E T I N G
S P E N D T H U S G R O W I N G A
S T R O N G C O M P E T I T I V E
A D VA N TA G E

Retail Business Optimization Solutions

Recommended

Recommended

More Related Content

What's hot

What's hot (19)

Viewers also liked

Viewers also liked (20)

Similar to Retail Business Optimization Solutions

Similar to Retail Business Optimization Solutions (20)

Recently uploaded

Recently uploaded (20)

Retail Business Optimization Solutions