One of India's leading online fashion retailer used Vizury's Engage App to bring back their app drop-offs. With Personalized Push notifications the brands could target every user with custom notifications and grow In-app sales by 3X. Here's the complete story.

1. Case Study
PersonalizedPushNotificationsdrive3X
highersales

2. Tailored Push notifications
drive higher conversions for
a leading online fashion
retailer

3. CASE STUDY:
T H E C L I E N T
• Largest online fashion retailer in India
• Close to 5,000,000 app installs
• Fulfilling over 500,000 orders every month
O B J E C T I V E S
1. Retarget app drop offs
2. Boost in-app conversions
3. Optimize acquisition spending
T H E V I Z U R Y S O L U T I O N
• SDK-less integration for data collection
• Banner deep linking to ensure user lands on the product
page
• Android & iOS compatible to maximize reach
• Personalize Push notifications to engage with drop-offs
and prompt a purchase
• Dynamic product feed integration to embed relevant product
images within the Push notification
R E S U L T S
4X
3x
IMRPOVED CTR
IMPROVED IN-APP SALES

4. CASE STUDY:
1 : 1 P E R S O N A L I Z E D P U S H
Target audience: User who have dropped off from product
views
Dynamic product feed: Live dynamic feed from the product
views are fed into the platform
Personalization: Offers were customized for each user along
with the specific product image and show Push notifications

5. Thank You
Website: www.vizury.com
Email: mobile@vizury.com
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