With e commerce investment options drying up, app marketers have to intelligently spend on marketing. This explains how free channels can be used before Paid to reach out to app users

1. 3 TIPS TO
OPTIMIZE YOUR APP
MARKETING AD SPENDS
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2. Investors in India have turned
cautious about placing big
bets on ecommerce start-ups
and the party is clearly over.
The total VC money invested and
the numbers of deals have dropped
from a peak of 43 deals worth $831
million in March 2015 to just 24
transactions worth $112 million (Rs
730 crore) in less than a year
The Current Scenario

3. This means
bigger goals
and
lower budgets

4. How do I lower my ad spends and
increase conversions?

5. Think
FREE before Paid

6. Block inactive
channels and
reach your
users where
they respond

7. Reach
uninstalled
users on display
and bring them
back

8. Wondering how
to action
these?
Easier said than done.

9. Get a cross-channel Mobile
Marketing Automation
Platform that will choose the
right channel at the right time
for every user
Remember these 3 things:
1

10. 2
Use a single platform for multiple
channels, helps you optimize
better

11. 3
The platform must have a
robust feedback loop, so
that user activity and
online behavior is
gathered and assessed to
determine the next best
action on a continual basis

12. Looking for such a Mobile Marketing
Platform?
with
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