The idea
A video tutorial series that you can use to engage with
your community in your weekly newsletters.

• High quality video tutorials that
you can use in a content
marketing campaign.
• The tutorials are fresh, original
and never boring.
• They can easily be included in
a weekly e-mail newsletter to
your subscribers.

The problem
Visual storytelling is a powerful way to share ideas.
Communicators need to grow their multimedia literacy.

The problem
• Communications that embrace
visual storytelling methods
have been shown to be more
effective in social and mobile
media messaging channels.
• However visual storytelling
literacy and skills are still at a
low-level with many
professional communicators.

The strategy
Video tutorials are a great tool to share and show
best practices for producing multimedia stories.

The strategy
• The “MOJO Minute” series of
video tutorials is designed for
communicators, managers,
teachers, journalists and
media students.
• They will learn how to provide
visual explanations and create
powerful visual stories for the
projects that they are working
on.

The benefits
Partners get to distribute high-quality, educational
content to their members in a personalized way.

The benefits
• Partners get to distribute valuable and desirable
content to their community.
• Partners can instantly deliver a content marketing
campaign with engagement results that can be
measured.
• This serialization approach builds anticipation for
upcoming episodes as well as enhancing the interest
in your newsletters.

The videos
A series of short, professionally produced tutorials teach
the fundamentals of multimedia one step at a time.

The videos
• The videos show hands-on,
practical lessons and insight
for how to improve your visual
storytelling.

Engaging content
Sample episode topics!
• Visualizing data with free tools
• Produce multimedia stories
with smartphones
• Turn your smartphone into a
pro video camera for less
than $100
• Which microphones work best
for interviews?
• Make interactive photo stories
with your smartphone
• Producing multimedia
timelines from spreadsheets
• How to plan and organize
multimedia stories
• This six shot pattern makes
great videos
• How to ‘write to pictures’ for
great voice overs

The presenter
The tutorials are hosted by
the author of the MOJO guides.

The presenter
• Robb Montgomery is an
international media consultant
and journalism teacher based
in Berlin Germany.
• He authors curriculum and
textbooks for digital
journalism, visual storytelling,
editorial filmmaking, social
media, writing for the Web,
and mobile journalism.

Getting started
Distribution partners can start their content marketing
campaign immediately.

Getting started
• The first six tutorials have been sponsored by CCI
Europe to use in their e-mail content marketing
campaign.
• They are interested in making these initial episodes
available to a select group of other groups to use in
their e-mail campaigns.

Distribution
Partners include the video tutorials in their e-mail
newsletter campaigns.

Distribution
• As a distribution partner you will receive the details
about each tutorial as well as instructions for including
them in your e-mail newsletters.
• You can use your existing dashboard tools to measure
the effect of including these tutorials in your e-mail
campaigns.

The fine print
• Distributors agree that the copyright and ownership of
these videos remains with the series producer, Robb
Montgomery.
• The videos may not be altered or edited in any way.
• The videos may not be downloaded, placed on a Web
site or shared in any form other than in your e-mail
newsletter.
• These tutorials will only be offered for public viewing for
a limited time.

Sponsorship
Partners who support the production of the series get
access to more content and engagement opportunities

Sponsorship
• We think that these ‘MOJO Minute’ tutorials will create a
lot of interest within your community.
• After the trial period of six episodes is over, distribution
partners can become sponsors to support the
production of more videos.
• Sponsors will be eligible for additional services related
to this content depending on their level of support.
• Contact Robb ceo@visualeditors.com to discuss
becoming a partner of ‘A MOJO Minute.’