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Blands Law Social Media Presentation

Social Media Policies - The Why and How?!

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Blands Law Social Media Presentation

  1. 1. The Importance of a Social Media Policy in the Workplace<br />Contact: Vivienne Storey<br />BlandsLaw<br />vstorey@blandslaw.com.au<br />www.blandslaw.com.au<br />
  2. 2. Scope of Presentation.<br />Part 1: Why every business needs a social media policy.<br />Part 2: Considerations in writing a social media policy.<br />www.blandslaw.com.au<br />
  3. 3. The Importance of Social Media<br />Social Media Revolution video.<br />www.blandslaw.com.au<br />
  4. 4. What is Social Media?<br />Media that is internet based for the sharing of information,<br />The social media world is a big one. (VERY big). <br />Examples:<br />Facebook<br />Twitter<br />Youtube<br />www.blandslaw.com.au<br />
  5. 5. What is Social Media?<br />Social media is simply a conversation that is supported by online tools<br />Most companies and businesses are lagging behind when it comes to understanding and embracing social media.<br />www.blandslaw.com.au<br />
  6. 6. Why do you need a social media policy?<br />Ban: doesn’t work. Employees can still engage on social media on smartphones and find ways to circumvent the restrictions on the internet.<br />Why would you want to ban social media? It is a great tool for your business.<br />You need a policy in place to give employees some guidance and as an employer, some recourse if things go wrong.<br />www.blandslaw.com.au<br />
  7. 7. Why do you need a social media policy? Interesting Statistics<br />2 out of 3 people worldwide visit social networking sites.<br />One study: each negative social media comment costs 30 customers<br />Another study: 34 percent of adults are using social media as an outlet to rant about brands and services (Bad PR!)<br />A customer review through social media reaches on average 45 people, two thirds of which said they would change their buying habits upon reading the review.<br />www.blandslaw.com.au<br />
  8. 8. The flip side....<br />Social media is an important tool in employee engagement.<br />Younger workers in particular have been reported as not considering working for a company that bans social networking.<br />www.blandslaw.com.au<br />
  9. 9. Why have a Social Media Policy?<br />To protect your business.<br />To grow your business.<br />www.blandslaw.com.au<br />
  10. 10. Legal Considerations.<br />You need to be aware of some legal considerations when developing a social media policy such as:<br />Privacy issues (both employer and employee)<br />Monitoring<br />Brand, reputation and IP protection<br />www.blandslaw.com.au<br />
  11. 11. Legal Considerations<br />Additionally, you need to understand that unless you have a policy in place, you may find it hard to discipline staff for what you consider to be inappropriate use of social media.<br />This is a general employment law consideration.<br />www.blandslaw.com.au<br />
  12. 12. Legal Considerations-Examples<br />Workplace Surveillance Act 2005<br />S17: you cannot block internet access to particular websites unless you are acting in accordance with a policy already in place.<br />S16 you cannot monitor employees when they are ‘not at work’.<br />S10 you must notify employees in the appropriate form if you plan to monitor them.<br />www.blandslaw.com.au<br />
  13. 13. How to Develop your Social Media Policy? (1)<br />http://mysocialmedialawyer.wordpress.com/<br />What is your purpose? <br />What do you actually want to gain or achieve out of using social media?<br />Will it be a sales tool, or simply a means of disseminating information?<br />Will you be trying to engage employees or customers, or both?<br />Do you want to use it for market research purposes? <br />Is it for advertising?<br />Who is going to take ownership of it?<br />www.blandslaw.com.au<br />
  14. 14. How to Develop your Social Media Policy? (2)<br />Budget<br />Training<br />Monitoring<br />Crisis Management<br />www.blandslaw.com.au<br />
  15. 15. Sample Social Media Policy<br />Available at:Sample Social Media Policy.<br />http://www.blandslaw.com.au/checklist_ssmp.html<br />www.blandslaw.com.au<br />
  16. 16. Sample Social Media Policy<br /><ul><li>The sample social media policy covers such areas as
  17. 17. Purpose
  18. 18. Prohibited Communications
  19. 19. Setting up and General Use of Social Media
  20. 20. Access to employee communications
  21. 21. Appropriate Use Guidelines
  22. 22. Ramifications for violations</li></ul>www.blandslaw.com.au<br />
  23. 23. Do I Need a Lawyer?<br />You need to have some control over the content that employees publish.<br />Lawyers are adept at identifying the issues in contention and drafting a policy to take account of these.<br />Need to able to have recourse in the case of a breach of policy.<br />www.blandslaw.com.au<br />
  24. 24. BlandsLaw Expertise<br />We can tailor packages for many business and specialise in: <br />Drafting your social media policy<br />Training<br />Crisis Management<br />Explain the Legal Considerations<br />www.blandslaw.com.au<br />
  25. 25. Level 1, Byfield St<br />North Ryde, NSW, 2113<br />PH: 02 9805 5600<br />www.blandslaw.com.au<br />twitter.com/BlandsLaw<br />twitter.com/mysocialpolicy<br />www.blandslaw.com.au<br />