Iron Man.
Use of text- Interactive Menu.
Brief Description.
•Characters are goingacross the screen.There iscolourful imageryusedasit’sattractinga children
audience.Layersused(compositingvideo).
TechniquesUsed
•Animation,visualeffects, computergeneratedanimation,graphicsandanimationusedasthe film
islive actionandcomputeranimated.Darkcolourslike darkredand greyare used,I thinkthisis
because obviouslytheyare aimingmore fora male audience withthisinteractive menu sotheyare
choosingcoloursthatappeal to the male audience,if theywere touse colourssuchaspinkand light
blue thatare classedas more girlycoloursthenpeople wouldn'tperceivethe interactive menuinthe
waytheywant.
AdvancedTechniques
•The imagesdon’tlookverysharpto me,butthisis mostlikelyaswe are watchingthisoff YouTube.
Theywouldhave tobe of a professional standardsoitdoesn'tlookamateurtothe audience asthat
couldmake themthinklessof itand not take as much notice.Quite darkmusicinthe background,
thiscouldbe to make the audience aware of whattype of filmitis.From listeningtothe musicyou
getthe feelingthatit'squite gloomyandactionpacked.
Technical Comments
•480 pixelsDisplayaspectratio:16/9 Frame rate: 29.970 fps(23.976 Internal) standard.
Pixels:
In digital imaging,apicture orpel (picture element) isaphysical pointinaraster image or the
smallestaddressable elementinadisplaydevice;soitisthe smallestcontrollableelementof a
picture representedonthe screen.The addressof a pixel correspondstoitsphysical coordinates.
Resolution:
The aspect ratioof a screenor image describesthe proportional relationshipbetweenitswidthand
itsheight.
Frame rate:
Frame rate (alsoknownasframe frequency) isthe frequency(rate) atwhichanimagingdevice
producesunique consecutive imagescalledframes.The termappliesequallywelltofilmandvideo
cameras,computergraphicsand motioncapture systems. Frame rate ismostoftenexpressedin
framespersecond(fps) andisalsoexpressedinprogressivescanmonitorsashertz(Hz).
Videoformats:
A videoformatdefinesthe wayinwhichvideoisstoredandrecorded.Itnormallyspecifies:

Codec/compressor
Frame rate
Frame size
Frame aspectratio
Pixel aspectratio
Scanningmethod(interlacedorprogressive)
Commonformatsare DV/HDV andAVCHD.
Compression:
Codecis shortfor coder– decoderanddescribesthe methodinwhichvideodataisencodedintoa
file decodedwhenthe fileisplayedback.
Transcodingisthe processof convertingfromone processtoanother.
Codecscan be losslesswhichmeansthattheydon’tthrow awayanydata, or lossywhichmeansthat
data islost duringencoding.Lossless codecsare higherqualitythanlossycodecs,butproduce larger
files.