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WENDY’S
SAUDI ARABIA V/S KUWAIT
Presented By:- Vivek
Agarwal
Poonam Gautam
INTRODUCTION
 3rd largest Burger chain in the world.
 Founder : Dave Thomas on 15th, Nov.1969 in
Columbus, u.s.
 Headqu...
Products :
 Hamburgers
 Chicken sandwich
 Salads
 French fries
 Breakfast sandwich
 Frozen dessert
SAUDI ARABIA V/S KUWAIT
1. 3.999 million
2. US$ 181 billion
(2015 estimate)
3. US$ 44,032
(2015 estimate)
4. Kuwaiti dinar...
INTERNATIONAL COMPETITOR’S
SOME LOCAL COMPETITOR’S
PEST ANALYSIS ( SAUDI ARABIA )
 Political Environment :- The Kingdom of Saudi
Arabia is a monarch ruled by King Abdullah....
CONT.
 Social Environment :- The Al Saud family also
affirmed that they are committed to
supporting the economic growth a...
CONT.
 Technological Environment :- Currently,
Saudi Arabia is becoming a technological
focused. The spending on connecti...
PEST ANALYSIS ( KUWAIT)
 Political Environment :- Kuwait is a
constitutional monarchy with a parliamentary
system of gove...
CONT.
 Social Environment :- Kuwait has a drastic
social structure based on wealth and heredity.
On the top of the social...
CONT.
 Technological Environment :- Kuwait almost
doesn’t produce any high-technological solutions
and there are no renew...
SWOT ANALYSIS OF WENDY’S
Strengths:-
 More than 40 years of experience in the fast
food industry.
 Global presence with ...
SWOT ANALYSIS
Weaknesses
 Fast food perceived as unhealthy
 Operation of franchisees is difficult to
manage
 Less numbe...
SWOT ANALYSIS
Opportunities:-
 Global expansion
 Introduce the breakfast menu in all locations after
revising the menu
...
CONCLUSION
 Maximum percentages of ownership in the
share capital of a corporate franchisee by GCC
nationals and foreigne...
CONCLUSION
So,
All the Given Facts and PEST Analysis ( which
shows that the Govt. of this Country is Stable,
People are Co...
REFERENCES
 Research and Market Pestle (2012-2017), Business
wire, Feb.14, 2013.
 Wendy’s official Report, retrieved fro...
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  1. 1. WENDY’S SAUDI ARABIA V/S KUWAIT Presented By:- Vivek Agarwal Poonam Gautam
  2. 2. INTRODUCTION  3rd largest Burger chain in the world.  Founder : Dave Thomas on 15th, Nov.1969 in Columbus, u.s.  Headquarters : Dublin, Ohio  Locations : Approximately 6,650 locations in 30 Countries.  Parent Company : Wendy’s International  Number of Employees : Around 46000
  3. 3. Products :  Hamburgers  Chicken sandwich  Salads  French fries  Breakfast sandwich  Frozen dessert
  4. 4. SAUDI ARABIA V/S KUWAIT 1. 3.999 million 2. US$ 181 billion (2015 estimate) 3. US$ 44,032 (2015 estimate) 4. Kuwaiti dinars 5. Arabic (official), English widely spoken Saudi ArabiaBasis Kuwait 1. 28.7 Million 2. US$ 805 billion (2015estimate) 3. US$ 25,401 (2014) 4. Saudi Riyal 5. Arabic 1. Population 2. GDP 3. Per Capita Income 4. Currency 5. Major language Source : CIA, World Fact Book, IMF, World Economic Outlook, Apr.14
  5. 5. INTERNATIONAL COMPETITOR’S
  6. 6. SOME LOCAL COMPETITOR’S
  7. 7. PEST ANALYSIS ( SAUDI ARABIA )  Political Environment :- The Kingdom of Saudi Arabia is a monarch ruled by King Abdullah. The country is governed by Islamic laws. The country is politically stable and undergoing political reforms though in a slower pace.  Economical Environment :- Saudi Arabia's economy beheld good growth and is expected to reach US $754.7 billion by 2017. The country's economy is termed as high income and is the largest one in Middle East. Saudi Arabia has an edge with its strong economical strength and weak opposition pattern. Another major issue of the country is an unbalanced relationship between the public and the private sectors presiding together.
  8. 8. CONT.  Social Environment :- The Al Saud family also affirmed that they are committed to supporting the economic growth and be part of the developed nations. On the other hand, this political situation affects the restaurant industry positively because the restaurant industry remains the major uncontested method of entertainment among Saudis. Particularly, by law, all restaurants are required to have single-males section separated from the family section to adhere to the tradition and religious requirements.
  9. 9. CONT.  Technological Environment :- Currently, Saudi Arabia is becoming a technological focused. The spending on connectivity and human resources have been increased. With the growing private sector, systems with advanced and innovative technologies are being installed. Efforts are also being made to make IT an integral part of the Saudi Arabian educational system.
  10. 10. PEST ANALYSIS ( KUWAIT)  Political Environment :- Kuwait is a constitutional monarchy with a parliamentary system of government. Kuwait City serves as the country's political and economic capital. Kuwait is often described as the most liberal country in the region. The country has the world's fifth largest oil reserves. Kuwait is the eighth richest country in the world per-capita.  Economical Environment :-Kuwait's economy is likely to grow at a much faster rate than the global GDP over the next five years and reach an estimated $201.3 billion at the current price by 2018. Oil and natural gas is the leading industry in Kuwait and contributes approximately 59% to the total GDP of the country.
  11. 11. CONT.  Social Environment :- Kuwait has a drastic social structure based on wealth and heredity. On the top of the social scale there is the ruling family Al Sabah. The sharp contrast of the classes can be easily exposed from comparison of wealthy native Kuwaiti and extraordinary poor immigrants with limited rights. Moreover, social mobility is much inactive because of the cultural heritage, clannishness, and government initiatives.
  12. 12. CONT.  Technological Environment :- Kuwait almost doesn’t produce any high-technological solutions and there are no renewable energy sources in use currently, although some movements towards high technology development are seen, but in terms of education and scientific literacy. Kuwait is directing its attention towards Inclusive Education, which provides opportunity to all children, irrespective of their social class, including children with special needs. Kuwait has one of the largest shipping industries in the Persian Gulf region. The Kuwait Ports Public Authority manages and operates ports across Kuwait.
  13. 13. SWOT ANALYSIS OF WENDY’S Strengths:-  More than 40 years of experience in the fast food industry.  Global presence with restaurants in around 30 countries.  Third largest burger chain with around 6650 locations.  Employee strength of 46000  Globally recognized brand  Strong supply chain network  Popular for its taste and use of fresh beef instead of frozen
  14. 14. SWOT ANALYSIS Weaknesses  Fast food perceived as unhealthy  Operation of franchisees is difficult to manage  Less number of locations as compared to its competitors globally ( Approx. 6650 Outlets) ( Mc Donald's has more than 35000 Outlets) ( Burger King has more than 13000 Outlets)
  15. 15. SWOT ANALYSIS Opportunities:-  Global expansion  Introduce the breakfast menu in all locations after revising the menu  Acquisition of smaller restaurants Threats  Tough competition from McDonalds and Burger king .  Increase in price of raw materials.  People are getting conscious about their health and avoiding unhealthy fast food  Diseases like obesity resulting from fast food consumption
  16. 16. CONCLUSION  Maximum percentages of ownership in the share capital of a corporate franchisee by GCC nationals and foreigners in each country  % of GCC Ownership of Franchisee  Saudi :- 75%  Kuwait :- 100%  % of Foreign Ownership of Franchisee  Saudi :- 75%  Kuwait :- 49%
  17. 17. CONCLUSION So, All the Given Facts and PEST Analysis ( which shows that the Govt. of this Country is Stable, People are Comparatively Open Minded to Accept and Try New Things ). Shows That Saudi Arabia is Better Place for any of the Franchisee to Set up Their Business and Expect Good Profit as well.
  18. 18. REFERENCES  Research and Market Pestle (2012-2017), Business wire, Feb.14, 2013.  Wendy’s official Report, retrieved from, https://www.wendys.com/en-us/about- wendys/restaurants-around-the-world  GGC Pest Analysis, CIA, World Fact Book, Nov.14  Economic Figures, IMF, World Economic Outlook, Apr.14  Wikipedia Report, retrieved from, https://en.wikipedia.org/wiki/Wendy%27s

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