O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a navegar o site, você aceita o uso de cookies. Leia nosso Contrato do Usuário e nossa Política de Privacidade.
O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
Social media marketing has become a strong tool to generate leads for several businesses across the globe and across industries. Check out few ways to generate lead by leveraging social media channels.
Lead Generation via LinkedIn
Group Discussion Participation Group Inmail Marketing
LinkedIn Lead Generation Process
Join relevant LinkedIn groups based on
the target people.
Look for relevant Discussions
Participate in the discussion
Connect with the target audience
Build relationship and pitch your
1. Search for LinkedIn Groups
Make a list of Keywords
Search for relevant groups
based on the keywords.
Make a list of relevant groups
2. How to filter Relevant Groups ?
Look for the Group status, i.e.
Join the groups which has the
status “Active” or “Very Active”
Click on every group information
“i” and see group information.
Check the Group statistics and
check demographics of the
Join the Relevant listed Groups
Search for relevant discussions
3.type 2: Inmail marketing
Look for Target audience in the
discussion. ( Required
Company and Designation )
You can reply to the comment
publicly as a thought leader and
You can also reply to the
particular target by replying him
privately as an Inmail via
A compelling subject line.
Introduce who you are.
Mention how you are connected.
Give the purpose of connection.
Give the recipient the reason of act.
Create Interest to connect
- Download whitepaper
- Participate in a webinar
- New offerings etc …
Types of Inmails
1. Regular Inmails
2. Group Inmails
3. Event Invite Inmails
4. Post event Inmails
Types of inmails are categorised based
on the purpose and occasion for
All the inmails mainly leads to connect.
Every Inmail has 1,000 character limit
4. Talent acquisition Inmails
Quora is a Bookmarking site.
Follow Topics which is your target.
Monitor for discussions.
Follow & connect with the person by
sending him a message.
Connect the person on social media
Join relevant forums with gmail ids.
Monitor for discussions.
Participate in the discussions.
Connect with the prospects
WEBINARS & HANGOUTS
Participate in webinars organized by competitors or any general.
Make a list of participants on webinar.
Use webinar #Hashtags and connect with the prospect during the event.
Give a brief of the offerings and benefits from the products or service.