A
PROJECT REPORT
ON
CADBURY
FOR
COMPANY PROFILE
Under guidence of: Submitted by:
MISS. Shakuntala yadav Pavan sahu

I have study the product performance and buying behaviour of
famous brands of chocolates – Cadbury , which are consumed by
people of all ages. During this research I have interacted with
people of “Sagar”. After this research I came to know how people
perceives these products on the variables like
price, quality, advertisement, satisfaction, taste, packaging, brand
loyalty etc. also came to know which particular brand of chocolate
is most preferred by people of different age groups. In this research
I have surveyed that how frequently and how much chocolate they
consume, whether they buy small, big or family pack. Trend of
ongoing changes in their likings has been shown in the report. In
this report I have tried to explain the entire research and facts
product wise.

Using brand ambassador by Cadbury.

HISTORY
 With the entry of multinationals and home companies
sprucing up their act, the confectionery market is booming.
McKinsey & Co. has estimated the confectionery industry to
touch a whopping Rs. 6 500 crorde by the year 2008. Till
the eighties, the chocolate market was small and the
product category itself was fuzzy. In the eighties, Cadbury’s
- the virtual monopolist – had decided to focus its efforts on
making chocolates a distinct category with an identity of its
own. And the marketer had sharply positioned its product at
children to do that. Hence, chocolates bore an “Only for
kids” tag, and kept adults at bay. By the end of the
eighties, Cadbury’s still ruled the roost with over 80 percent
market share. And though several brands - like Amul and
Campco - tried to break into the market, none of them had
succeeded in shaking the leader’s grip. In fact, Cadbury’s
had become a brand virtually generic to chocolates.

 Research methodology is a way to systematically do
the job. It may be understood as a science of studying
how research is done scientifically. The most desirable
approach with regards to the selection of the research
methodology depends on the nature of particular
work, time and resources available along with the
desire level of accuracy.
 Research Type - Descriptive Research
 Data Source - Primary Data
 Research Instrument - Questionnaires
 Type of Questionnaire - Structured
 Sampling Unit - Retailer
 Sampling Method - Judgmental
 Contact Method - Personal Interview

oppoRTUNITY WEAKNESS
–Increasing number of working –Product are dependent on
youth each other
–Product has been acceptable in –Not so much presence in
youth category rural market
–Shift to rural market
–Changing preference of consumer
towards Chinese food and fast
food.
–Can foray into other food markets
with its strong Brand name
SWOT
ANALYSIS
STRENGTH THREAT
–Market leader in their –Price war with competitors.
segment –Strong presence of regional
–Strong brand loyal consumer competitors
base –Consumers don’t perceive it
–Wide range of distribution as a “Healthy Product”
channel
–Product according to the
need of Indian consumer
–Innovative Product

OBJECTIVES
 To know about the customer satisfaction
level associated with the product and
the customer preference level.
 To increase customer satisfaction and
recapture the market share by fulfilling
the customer needs.
 To study the factors affecting the
consumption pattern.

LIMITATIONS
 Product is the costly.
 It takes mane efforts to complete the
project in searching magazine news
prpar and internet.
 The chance of biased response can’t be
eliminated though all necessary steps
were taken to avoid the same.

SUGGESTIONS
 Company should concentrate more on
television for advertisement, as mostly
people get attracted through television
only .
 For Promotional offers, company should
go for free gifts rather than going for
other ways .
 Cadbury company should concentrate
on its packing .

Thank you