Advertising & its concept,Types of Advertising.
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Advertising & its concept,AIDA,OBJECTIVE of Advertising,Steps of effective advertising,Roles, Players & Types of Advertising,Types of media.
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Advertising & its concept,Types of Advertising.
- 1. 1 PRESENTED BY- VIVEK KUMAR MISHRA MBA(MARKETING) UNIVERSITY OF LUCKNOW
- 2. Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. -Advertising Association of the UK. Any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponser. 2
- 4. AIDA MODEL that many consumers become aware of brands via advertising or marketing communications, the AIDA model helps to explain how an advertisement or marketing communications message engages and involves consumers in brand choice. ATTENTION DESIRE INTEREST ACTION 4
- 5. To make an immediate sale. To build primary demand. To introduce a price deal. To build brand recognition or brand insistence. To help salesman by building an awareness of a product among retailers. To create a reputation for service, reliability or research strength. To increase market share. 5
- 6. Know Your Business and Competition. Position Yourself. Develop a Theme. Identify Your Target Audience. Target your advertising message to your market. Use the Media that will most effectively reach that market. Measure Your Results. Develop an Advertising Budget. Consider Using an Advertising Agency. 6
- 7. It increases and stabilizes the sales turnover. It maintains the existing market and explores the new. It controls product prices. It guarantees quick sales. It gives competitive advantages. It acts as salesman. It makes retail price maintenance possible. It creates an image of product in customer’s mind. 7
- 8. It reduces his burden of job. It instills self-confidence. It is a driving-force in decision-making for customers. It ensures better quality products at reasonable prices. It saves good deal of time. It uplifts the living standards. It generates gainful employment opportunities. It provides new horizons of knowledge. It up-holds the culture of a nation. 8
- 10. Advertising begins with Advertiser, the person or organisation that initiates the advertising process. Advertiser decides the target audience media, advertising budget and length of campaign. The advertiser initiates the advertising efforts by identifying a market problem that advertising can solve. 10
- 11. Advertiser hire agencies to plan and implement their advertising efforts. Agencies have expertise to create a campaign, have creative expertise, media knowledge, work force, talent and the ability to negotiate good deals for clients. 11
- 12. Advertising media refers to the various media channels through which advertising is done. Advertising media is used for showcasing promotional content which communicated in various forms such as text, speech, images, videos using TV, radio, online, outdoor etc. Basically they are channels through which companies can advertise their products and services to reach to customers. 12
- 13. Free lancer, consultants and self-employed professionals. The advertiser may not have expertise in their area they may be overloaded, or they may want a fresh perspective. Vendors are necessary because no agency can afford to have all the facilities on permanent basis. Vendor services are often cheaper than permanent in house facility. 13
- 15. 15 Newspapers Magazines Banners Billboards Books Brochures Flyers
- 17. 17 Television- Televisions have become a very important tool to advertise for companies. Companies can targets serials, reality shows, sports events, live events etc which are showcased on TV's and understand the demographics of the people watching the TV. Thus TV is one of the most widely used advertising media in the world. Advertising slots are sold by broadcasting companies and channels based in popularity of TV shows, TRPs etc.
- 18. 18 Radio - As a tool for marketing and advertising, radio is the most cost effective tool which a customer can have. Since radios have are high penetration and are easy for customers to buy, they are a good tool for advertising. Radios enable companies to reach out to a wide range of customers. Since radio cater to the needs of a particular city or region, it is a good way to advertise based on customers selected from geographic segmentation. Thus, radio is one of the most effective tools as advertising media.
- 19. 19 Covert Advertising is also known as “GUERRLLA ADVERTISING” simply refers to the advertising that is hidden in other media. Under this, the product/items are placed covertly so that consumers will observe them indirectly. Covert advertising s a vital key to promote and communicate the product by putting a traffic and long – lasting impact on the peoples mind.
- 20. 20 Surrogate Advertising s a duplicate advertising of a brands product in the disguise from in order to enhance the marketing of another product of the same company. Surrogate advertising alcohol and cigarettes for increasing the sales and thus the profit margin.
- 21. 21 Advertising is a way of communication to encourage an audience for making purchase decision about a product. The major aim of advertising is to put impact on buying behaviour.
- 22. 22 THANK YOU.