Presentation by Viveka

1. HYBRID ARCH
AN A M A LGA M IN ARCHITECTURAL DESIGN
BUSINESS PLAN 3400 Riverside Drive,
Burbank, CA 91522
Phone: 913-209-8601
Website: www.hybridarch.com

2. BUSINESS PLAN
Content HYBRID ARCH
AN A M A LGA M IN ARCHITECTURAL DESIGN
CONTENTS
Summary
Mission
Team..Who we are
Services…What we do
Marketing Process…How we do
Targets
Financial Summary
References
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3. HYBRID ARCH
AN A M A LGA M IN ARCHITECTURAL DESIGN
SUMMARY
Hybrid Arch will be a digital
architectural design firm
specializing in hybrid
architectural design using
digital fabrication techniques,
providing innovation in
design and construction and
catering to both domestic
and international markets.
Digitally designed forms, unlike traditional rectilinear architecture,
often have smooth exteriors and shapes found in nature -
design possibilities made easier with computer software.
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4. BUSINESS PLAN
Summary HYBRID ARCH
AN A M A LGA M IN ARCHITECTURAL DESIGN
Objectives Mission Success Factors
To provide a revolutionary Hybrid Arch will provide Personal attention
Architectural experience architectural design through the unique design
to clients and inform, service for discerning, process and providing
inspire, and assist them superior quality-conscious design resources and
through the process clients that seek products to clients
of transforming their assistance in their design through special purchases
building become a unique choices for commercial, of hybridized materials,
and customized corporate and retail innovative concepts and
expression of their purposes. designs.
business.
Future Goals Example text
Target Clients Design Approach
To diversify our expertise Dynamic interplay of form
and bring to our clients Corporate, commercial,
and function, the hybrid
comprehensive design institutional, retail, sport
architectural designs will
services that is both architecture.
be energetically balanced
innovative and functional and enhanced.
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ARCH 773 FINANCIAL AND ECONOMIC ISSUES

5. BUSINESS PLAN
Personal Information HYBRID ARCH
AN A M A LGA M IN ARCHITECTURAL DESIGN
Who we are…
Principal Personnel
•Owner : Pam Steele •Technical Support…………………1
•Education:M.Arch (Digital Architecture) •Application Engineer: Christopher
M.A. (Architectural Management) •Autodesk Certified Professional,
•Sniper Systems & Solutions, India
•Professional work experience: 7+ years •CAD Designer……………………….1
•Digital Design Architect – U.S.A •Expertise in AutoCAD,BIM
•3D Animator…………………………1
•Special Qualifications: 3D Software Expertise •Expertise in Animation packages
•Conceptual Design •Digital Design Fabricators……..2
•Graphic Design,Animation •Knowledge in prototyping
•Knowledge about materials
•Marketing Executive……………..1
•Expert Communication Skills
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6. BUSINESS PLAN
Personal Service
Product /Information HYBRID ARCH
AN A M A LGA M IN ARCHITECTURAL DESIGN
What we do…
DESIGN SERVICES
•Hybrid Design
CONCEPTUAL DESIGN
•Innovative concepts
•Pre-fabrication techniques
•Dynamic Architecture
•Designing virtual environments
DESIGN DEVELOPMENT/
•Advanced design -- digital computing
PRODUCTION
•Graphic compositions -- Interiors
•Hybrid Spaces
•Parametric design
CONSTRUCTION PHASE •Enhancing projects from concept to
construction.
•Integrated Project Delivery
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7. HYBRID ARCH
AN A M A LGA M IN ARCHITECTURAL DESIGN
TIMELINE - PROJECT PLANNING
Jan Feb March April May June July Aug Sep Oct Nov Dec
Conceptual Design
Design Developement
Design Fabrication
Implementation
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8. HYBRID ARCH
BUSINESS PLAN
MARKETING PROCESS
The Market
AN A M A LGA M IN ARCHITECTURAL DESIGN
Strategy Planning
Identifying personal issues of individuals
Competing first on functionality of the
involved: Motivations, Growth/ expansion,
project, before price. Later assigning a
Family, Loyalty and commitment, Business
monetary value to the various segments of a
process simplification. Hybrid Arch will
project before exploring it.
provide many levels of service to cater to
wide array of clients both locally and
internationally.
MARKETING PROCESS
Implementation Evaluation
Committing the necessary resources, set Prioritizing opportunities and consider
guidelines and performance metrics to partnering with proven and profitable
insure that the project is implemented, consultants and alliances.
periodically evaluated and successfully Identifying different segments within the
evolved. client base so as to form specific pricing
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9. HYBRID ARCH
BUSINESS PLAN
The Market
AN A M A LGA M IN ARCHITECTURAL DESIGN
Important competitiors Competitive parameters Research Tools and
on the market Assessment
The competition is primarily from Demographics Internet search/analysis
other hybrid design firms both Global Economy Surveys
local and International involved in Increasing Client Sophistication Telephone interviews
fabrication and innovation in Rising Client Expectations In-person interviews
architectural design. Some of the Technology/Information Impact Focus groups
firms are Asymptote, Decoi Reverse Seminars
Architecture, Objectile, UN Benchmarking
studio.,Lynn form.
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ARCH 773 FINANCIAL AND ECONOMIC ISSUES

10. HYBRID ARCH
AN A M A LGA M IN ARCHITECTURAL DESIGN
Strengths Weaknesses
•Hybrid Arch will be financially sound
•It will have a strong design team
•Focus in the niche market
•Efficiency and timely production
S W •Competitors on the rise
•Less number of employees
Opportunities Threats
O T
•Providing unique design concepts •Employee attrition to new firms
•Providing seminars/conferences in •Future Parterships and alliances
design schools with interactive
presentations on hybrid design and
materials.
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11. HYBRID ARCH
AN A M A LGA M IN ARCHITECTURAL DESIGN
Clients & Benefits
Institutional
Corporate
2013
2012
2011
Retail
Commercial
0 2 4 6 8 10
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12. HYBRID
VISIONS AND TARGETS ARCH
AN A M A LGA M IN ARCHITECTURAL DESIGN
VISIONS AND TARGETS
2015
Strategy Targets Enviromental Targets
Identifying a certain niche Design processes with digital
and forming alliances with media and energy-efficient
other services and markets. construction, eco- friendly
Staying focused on a long landscaping and nature art
term basis even after project and sculptures
completion.
Process Targets
To commit the necessary
resources, set guidelines and People Targets Business Targets
performance metrics to insure Retain clients to generate repeat As our clients’ needs change
that the project is implemented, purchases and initiate referrals. and become more complex, to
periodically evaluated and Outline a value proposition to continually adapt and look
successfully evolved. obtain the a client’s attention. forward to adopt new areas of
Loyalty and commitment expertise.
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13. HYBRID ARCH
BUSINESS PLAN
Summary
AN A M A LGA M IN ARCHITECTURAL DESIGN
SUMMARY - FINANCIALS
Funding needs?
Current Assets of $54,000 and Short term borrowing of $4000
Which and how many customers?
4 Commercial clients, Corporate clients, 1 Retail client, 1 Institutional client
First year turnover
Our projected sales starting at $70000 for the first year (2011) and climbing to
$300,000 the third year (2013)
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14. HYBRID ARCH
AN A M A LGA M IN ARCHITECTURAL DESIGN
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15. HYBRID ARCH
BUSINESS PLAN
Summary
AN A M A LGA M IN ARCHITECTURAL DESIGN
$350,000
$300,000
$250,000
$200,000
Sales
$150,000
Gross Margin
$100,000 Net Profit
$50,000
$0
($50,000)
2011 2012 2013
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16. HYBRID ARCH
BUSINESS PLAN
Summary
AN A M A LGA M IN ARCHITECTURAL DESIGN
REFERENCES
•Microsoft Small Business, authors Joanna L. Krotz, John Pierce, and Ben Ryan
•The Innovator’s Solution – authors Clayton M.Christensen
•The Innovator’s Dilemma – authors Clayton M. Christensen and Michael E.Raynor
•http://www.bplans.com
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