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2012 Email Evolution Conference Teaser Webinar #eec12 The webinar will start momentarily. Please stand by. (PSSTT, While you’re waiting, register for EEC 2012!)

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Plug Into EEC12 <ul><li>Vivastream.com </li></ul><ul><li>Connect with speakers, attendees, exhibitors and sponsors </li></ul><ul><li>Create your own agenda for the show </li></ul><ul><li>Select the topics you’re interested in and can help with </li></ul><ul><li>Check out your Who to Know™ list </li></ul><ul><li>Download the mobile app and check-into sessions and networking events </li></ul><ul><li>Have questions for the speakers? Submit them via Vivastream! </li></ul><ul><li>Sponsored by: </li></ul>

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<ul><li>Welcome: </li></ul><ul><li>EEC 2012 Kickoff Webinar </li></ul>Loren McDonald Silverpop Ali Swerdlow EEC Ryan Phelan BlueHornet Dennis Dayman Eloqua Jordan Cohen Pontiflex Seth Berman BabyCenter.com

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The Details <ul><li>February 22-24 </li></ul><ul><li>Hollywood, Florida </li></ul><ul><li>Westin Diplomat Resort and Spa </li></ul><ul><li>Registration open now and </li></ul><ul><li>tickets are almost gone </li></ul>

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Agenda <ul><li>Ali Swerdlow: Vivasteam </li></ul><ul><li>Loren McDonald: How SmartPak Equine Uses Lifecycle Emails to Engage its Customers Every Step of the Way </li></ul><ul><li>Seth Berman: The State of Email in an Interactive World </li></ul><ul><li>Dennis Dayman: Deliverability & Compliance Roundtable </li></ul><ul><li>Jordan Cohen: Integrated Lifecycle Marketing Pre-Conference Training </li></ul><ul><li>Ryan Phelan: Email Marketing Trends for 2012 </li></ul>

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HOW SMARTPAK EQUINE USES LIFECYCLE EMAILS TO ENGAGE ITS CUSTOMERS EVERY STEP OF THE WAY <ul><li>EEC 2012: Loren McDonald, Thursday Feb 23 at 2 pm </li></ul>

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Triggered/Lifecycle Emails Rock!

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… but they can seem so overwhelming…

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… so avoid this feeling and…

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Copy

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Copy Join Carey Marston, SmartPak Loren McDonald, Silverpop Attend for some “trigger” horse sense

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SmartPak Email Program Today, 40 unique transactional and lifecycle emails per day, and 10 + promotional emails per month

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Post-Purchase Review Subject Line: “Please rate & review your recent SmartPak purchase” <ul><li>Use Bazaarvoice (launched January 2009) to handle customer reviews </li></ul><ul><li>Launched product review tool in early 2006 </li></ul><ul><ul><li>Gathered 5,000 customer reviews </li></ul></ul><ul><li>Sent generic broadcast email to customers to review products they have purchased </li></ul><ul><li>Launched a daily triggered email to review first time ordered products 21 days post-purchase </li></ul><ul><ul><li>Currently have over 50,000 product reviews </li></ul></ul>“ Customer input gives shoppers the confidence to buy, increasing sales, conversion, average order value, and more.” Source: Bazaarvoice S-A-M-P-L-E

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Takeaways

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Attend this session…

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Copy … and you’ll be able to leave the office earlier!

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How SmartPak Equine Uses Lifecycle Emails to Engage its Customers Every Step of the Way Thursday Feb 23 at 2 pm pm