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The Future of Event Marketing: Trends and Challenges You Need to Know

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In a world where digital interactions are increasingly dominating our work and personal lives, even screen-addicted Millennials are starting to prefer in-person interactions over digital ones.

This is one of the many reasons why event marketing is cited as one of the most effective marketing channels, even above other trusted tactics such as digital advertising and email marketing.

To paint a clearer picture of the trends and challenges that will shape the event marketing landscape in the coming year, here is a comprehensive list of event marketing statistics.

Read more at https://visme.co/blog/event-statistics/#B2HRot68Hvu0ddCw.99

Publicada em: Marketing
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The Future of Event Marketing: Trends and Challenges You Need to Know

  1. 1. The Future of TRENDS AND CHALLENGES
  2. 2. BUSINESS TRENDS The majority(80%) of marketers believelive events are critical to their company’s success. Most marketers (31%) believe that events are the single-most effective marketing channel.
  3. 3. The majority of marketers (63%) plan on investing more in live events in the future both in budget and number of events. 95% of marketers agree that live events provide valuable opportunities to form in-person connections in an increasingly digital world.
  4. 4. PROMOTIONAL TRENDS of brands use social media to increase awareness before an event. 88% of marketers have increased the use of videos. 73%  of event organizers use Twitter to promote their events. 76%
  5. 5. EVENT CHALLENGES of marketers claimed that curating content and building their event agenda are the most time-consuming aspects of event planning. 46%
  6. 6. of event marketers said that their biggest challenge is increasing event registration. 36% of event marketers said that increasing revenue from event was their biggest challenge. 29%
  7. 7. TECHNOLOGY TRENDS The top 3 features that event organizers want in an event app are: onsite registration 19% registration within app 16% content capture 15%
  8. 8. An overwhelming majority of event marketers (86%) believe that technology can have a major positive impact on the success of their events. 1000 86% 0 100
  9. 9. Made With Visme Sources: https://blog.bizzabo.com/event-marketing-2018-benchmarks-and-trends https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2016/ https://welcome.bizzabo.com/event-professionals-of-tomorrow-report http://www.eventmanagerblog.com/event-app-bible/? utm_source=EMblog&utm_medium=Post%20announcement&utm_campaign=Post%20Announcement