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Emojis with Double Meanings

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Younger generations (mostly Millennials and Generation Z) use an emoji language in which they communicate using only, or mostly, emoji. Some emoji are pretty obvious in their meaning, like smiley faces, frowning faces and hearts. Other emoji have acquired double meanings, like the eggplant and peach emoji. This new emoji language has become so important that there are now emoji translators, most famous of all being Keith Broni. His work involves helping businesses use emoji properly to avoid the dreaded “emoji fail.”

Read more at https://visme.co/blog/emoji-marketing-guide/#8vGw0OTFWA0OyAiT.99

Publicada em: Marketing
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Emojis with Double Meanings

  1. 1. The use of emoji is so widespread that it is being called the real universal language. Just like with other communication symbols, however, there are certain signs and words that can mean something completely different depending on the context and the culture. Here are a few examples: Emoji with Double Meanings
  2. 2. In Latin American countries such as Argentina, Brazil, Uruguay and Colombia, it is used to suggest that someone’s partner has cheated on them. In certain Mediterranean countries like Italy and Greece, this is a superstitious sign that can be used to ward off bad luck.  Horn emoji
  3. 3. Waving Hand Emoji In China, this emoji can be used to indicate that you’re no longer friends with a person or that you’re bidding someone farewell in a not-so-nice manner. Thumbs Up Emoji While this sign means approval or encouragement in the US, in countries such as Iran, Iraq and Afghanistan, it's actually interpreted as an insult; something similar to "up yours!"
  4. 4. In the UK, the peace sign actually means “up yours,” so don’t be surprised if your British friends are offended by it! Peace Sign Emoji Praying Hands Emoji When we really want something to go our way, we often use this emoji, but in Japanese culture, it is actually used to express gratitude or apology.
  5. 5. Source:  http://mashable.com/2017/ 08/17/emoji-culture-world/ Made With Visme

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