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Younger generations (mostly Millennials and Generation Z) use an emoji language in which they communicate using only, or mostly, emoji. Some emoji are pretty obvious in their meaning, like smiley faces, frowning faces and hearts. Other emoji have acquired double meanings, like the eggplant and peach emoji. This new emoji language has become so important that there are now emoji translators, most famous of all being Keith Broni. His work involves helping businesses use emoji properly to avoid the dreaded “emoji fail.”
Read more at https://visme.co/blog/emoji-marketing-guide/#8vGw0OTFWA0OyAiT.99
The use of emoji is so widespread that it is being called the real universal
language. Just like with other communication symbols, however, there are certain
signs and words that can mean something completely different depending on the
context and the culture. Here are a few examples:
In Latin American countries such as
Argentina, Brazil, Uruguay and Colombia,
it is used to suggest that someone’s
partner has cheated on them.
In certain Mediterranean
countries like Italy and Greece,
this is a superstitious sign that can
be used to ward off bad luck.
In China, this emoji can
be used to indicate that
you’re no longer friends
with a person or that
you’re bidding someone
farewell in a not-so-nice
While this sign means
approval or encouragement
in the US, in countries such as
Iran, Iraq and Afghanistan, it's
actually interpreted as an
insult; something similar to
In the UK, the peace sign
actually means “up
yours,” so don’t be
surprised if your British
friends are offended by
When we really want
something to go our way, we
often use this emoji, but in
it is actually used to express
gratitude or apology.
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