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The co-founder and CEO at Growth Hackers, Jonathan Aufray explained one mistake he sees entrepreneurs make in his article, “Growth Hacking Definition.”
“Growth hacking is not a magic formula. Growth hacking is not a few lines of code that you include on your website or your app to get millions of visitors or downloads overnight. If it was that easy, I would make an app in one day, put this code, get millions of downloads, sell the app and retire to French Polynesia.
Still unsure of how this growth hacking thing works? Read more about it here: https://visme.co/blog/growth-hacking-techniques/. But if you want a quick start, try out these growth hacking tools you can find on the web.
28 Essential Growth Hacking Tools for Your Business
for Your Business
Want to drive growth for your business, but unsure
where to begin? Check out some of experts’ favorite
growth-hacking tools on the web:
A very effective tool used to create applets, which work with
more than 300 applications, including Facebook, Twitter,
Instagram, Tumblr, Pinterest and email. The tool is a favorite
among those looking to automate their web application activities.
For example, content posted to Instagram can also be shared on
Twitter, Facebook and Google-plus in seconds.
Zapier allows for easy web app connection and automation.
Zapier can automate processes, making it easy to generate sales
leads. Zapier is an effective way to get ahead in growth hacking
because it’s quick, efﬁcient and convenient.
Landing pages and CTAs are particularly beneﬁcial when trying to
grow a blog. Lead pages and the creation of landing pages are
relevant when trying to gather emails or even when trying to host
webinars. LeadPages also helps you gather emails from your blog
while providing resources.
Unbounce is a growth-hacking tool that offers the distinctive
beneﬁt of being able to combine a landing page with A/B testing.
Even a marketer or a growth hacker with very little technical
knowledge can create a customized landing page with A/B testing
that increases conversion rates.
This growth-hacking tool helps to increase conversion rates,
converting trafﬁc into customers. Hello Bar prospects emails,
propels trafﬁc and spikes conversion rates. It even offers tracking
functionalities to monitor progression and developments.
ListBuilder is useful in gathering visitors’ email addresses. It’s
particularly effective thanks to its popup feature that makes it
nearly impossible for visitors to ignore.
Link-shortening resources such as Bit.ly, buff.ly and ow.ly
allow users to analyze, track and get data from shared links.
But with Clkim, you not only can track your links, but your
links will be branded, and you’ll be able to retarget anyone
who clicked one of your links.
Bounce Exchange or BounceX analyzes visitors’ patterns
in order to enhance conversion rates. The tool can detect
when customers are about to leave the site, allowing you
to act before they do.
Bounce Exchange / BounceX
KissMetrics is like Google Analytics on steroids. The tool
features analytic functionalities that not only monitor the
sources of trafﬁc but also focus on customers’ behaviors
after they arrive at the site.
MixPanel provides top-notch analytics by monitoring users’ activities on
a variety of applications while effectively communicating with them.
MixPanel uses both A/B testing and a variety of survey techniques to
help create campaigns, measure progress and engage with potential
clients. Just think of MixPanel as Google Analytics for mobile apps.
Crazy Egg offers insight into users’ patterns, reaching beyond
KISSmetrics’ capabilities since A/B testing is not necessary to
understand the various patterns and progressions on the site.
MailShake is popular for blog outreach and cold emailing. The
program automates the monitoring of emails to determine
which email was accessed and if the link was accessed by the
Email Hunter is an effective prospecting tool because it
performs the same services as Toofr, but in far greater
volumes. The increase in frequency beneﬁts marketers trying
to quickly reach a signiﬁcant number of clients.
Ninja Outreach will help you locate inﬂuencers, generate leads,
ﬁnd guest posting opportunities, build links, and send cold
emails, as well as ample social-media prospecting.
Vero is effectively designed for highly personalized and targeted
campaigns. The tool studies patterns from people leaving your
website and sends emails to them based on those patterns. Extremely
useful when launching a highly targeted campaign, Vero is also helpful
in A/B testing emails and facilitating automated email campaigns.
Especially useful when trying to create a longstanding
connection with potential clients, Nimble integrates contacts,
email, follow-ups and other forms of online marketing
information in order to constantly enhance connections and
Hubspot is of particular relevance to inbound marketing,
because it helps businesses grow at an unprecedented rate while
helping track various developments. Hubspot offers signiﬁcant
assistance in creating landing pages, enhancing email campaigns
and organizing workﬂows through automation.
MixRank is a powerful growth-hacking tool that can boost
sales by promoting leads and identifying the origin of trafﬁc.
MixRank is valuable in reaching out to potential customers
across a variety of platforms, as well as monitoring
competition, ad copy, landing pages, etc.
Autopilot provides automated messaging both online and
ofﬂine. The program captures the links and leads while
communicating with perspectives across a variety of
channels. The tool is valuable when launching personalized
email campaigns and in-app messaging.
BuzzSumo offers insight into some of the most shared articles
across social platforms on any subject. The tool helps growth
hackers identify articles that would propel trafﬁc as they ﬁnd
content to curate and use in impressive SEO campaigns.
When it comes to creating visual presentations and other
graphic designs, more growth hackers rely on Visme. The tool
will help you create everything you would need for impressive
and effective web content.
Famebit helps you build brand awareness and recognition
through YouTube. The tool allows growth hackers of any skill
the ability to easily gain a staggering number of users on
Youtube, Instagram and other platforms.
Colibri is a tool that helps you monitor inbound links to your
competitors’ sites. The resource offers impressive analytical
features that monitor data across a number of platforms. It can
also measure trends while providing understandable and
Mobile Action provides in-depth analysis into the mobile-
market terrain to help growth hackers make informed
decisions that enhance the success of their app startups. Not
only does Mobile Action provide the most-used keywords, but
it also tracks download rates with instant updates on the
progression of your startup in relation to competitors.
Optimizely is a fantastic growth-hacking tool that can help you
amplify participation and conversion rates through the
implementation of A/B testing. Optimizely offers a variety of to
boost website operations, such as the ability to implement A/B
testing while eliminating the stress of altering code.
JustReachOut eliminates the need for PR ﬁrms by offering
direct access to journalists and press releases. Just visit the
suite and use the query tab to search whatever topic, and
you’ll soon have access to an assortment of press releases
and journalistic contacts.
Viral growth, also known as referral marketing, has successfully
been used by companies such as DropBox, Paypal, Candy Crush,
Uber, AirBnb and many more. Clients can grow exponentially if one
recommends 10, then if even two of those recommend 10 each, and
20 percent of those refer and so on. The tool also makes it easy to
create viral waitlists, referrals, giveaways and contests.
Another tool to help achieve viral growth, InviteReferrals is
particularly useful because it transforms customers into
marketers as they refer and recommend your product to their
friends. InviteReferrals also has a very effective tracking
mechanism that monitors the rate of referrals and conversions.
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