Does Britain’s addiction to discounts make it worthwhile for brands to offer daily deals? A recent Vision Critical study looks at the UK’s attitudes toward daily deal sites and provides some insights into the marketing implications of using this type of promotion.

1. or ?
DEAL SITES in Great Britain:
32%
of Brits
take advantage of deal sites.
THOSE WHO USE THEM ARE VERY SATISFIED!
75%
26%
20%
19%
6%
86%
92%
88%
89%
85%
POPULARITY SATISFACTION
MORE THAN 40% BELIEVE
THEY’VE SAVED OVER £50
11%
37%
33%
9%
< £10 £10 - £49 £59 - £199 £200 >
TOP 4 TYPES OF DEALS
MEN VS WOMEN
RESTAURANTS
SPAS
ENTERTAINMENT
TRAVEL
37%
32%
28%
21%
Have considered
trying new things
because of
deal site
offers:
60%
Feel deal site offers
often have surprise
restrictions and
limitations:
51%
Feel company
reputations
are damaged
by over-promotion
through
deal sites:
26%
Have let their
purchased
offers expire
before using
them:
23%
From June 14th to June 15th 2013 an online survey was conducted among 2,007 randomly selected British adults who are Springboard UK panelists.
The margin of error—which measures sampling variability—is +/- 2.2%, 19 times out of 20. The results have been statistically weighted according to
region, age, gender, newspaper readership and social grade Census data to ensure a sample representative of the entire adult population of Great
Britain. Discrepancies in or between totals are due to rounding. Contact Hannah Mumby +44 207 633 2900 / hannah.mumby@visioncritical.com