How to drive growth to your early stage startup
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The document discusses tips for early stage startup growth. It recommends establishing a high tempo testing process where the team runs weekly experiments. It also recommends implementing a "Growth Machine" process involving brainstorming, prioritizing, testing, implementing, analyzing and systematizing growth ideas. Five specific growth levers are also highlighted: focusing on the top-level KPI, talking to every new user, building growth from the bottom up, establishing a sense of urgency, and building growth into the product.
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How to drive growth to your early stage startup
- 2. Sa vva s Zo rt ikis Growth Marketer Product Guy Scandinavian Design medium.com/@SavvasZortikis
- 3. Made with by @SavvasZortikis Early Stage Growth Viral Loops
- 4. Made with by @SavvasZortikis Early Stage Growth Viral Loops
- 5. Made with by @SavvasZortikis Early Stage Growth Viral Loops
- 6. Made with by @SavvasZortikis Early Stage Growth Viral Loops
- 7. Made with by @SavvasZortikis Early Stage Growth Viral Loops So, what is the problem?
- 8. Made with by @SavvasZortikis Early Stage Growth Viral Loops Weak principles, no process, little experience.
- 9. Made with by @SavvasZortikis Early Stage Growth Viral Loops Quantitative Model Translating data into a future-looking model Storytelling Bringing it all to life Data Analysis Understanding the meaning of data User Psychology Understanding human behaviour and choices Source: reforge.com Principles
- 10. Made with by @SavvasZortikis Early Stage Growth Viral Loops High tempo testing + Growth Machine + Execution Process
- 11. Made with by @SavvasZortikis Early Stage Growth Viral Loops In high tempo testing, your whole team commit to run a specific amount of experiments on a weekly basis. High tempo testing
- 12. Made with by @SavvasZortikis Early Stage Growth Viral Loops Growth Machine 6. Systemize (Productization + Playbooks) 1. Brainstorm (Backlog) 2. Prioritize (Backlog + Pipeline) 3. Test (Experiment Doc) 4. Implement (Execute like crazy) 5. Analyze (Experiment Doc)
- 13. Made with by @SavvasZortikis Early Stage Growth Viral Loops Experiment backlog
- 14. Made with by @SavvasZortikis Early Stage Growth Viral Loops Get results, not excuses. Execution
- 15. Made with by @SavvasZortikis Early Stage Growth Viral Loops 5 growth levers for early stage startups.
- 16. Made with by @SavvasZortikis Early Stage Growth Viral Loops Every team member should focus on your top-level KPI. 1
- 17. Made with by @SavvasZortikis Early Stage Growth Viral Loops 1#MyQuoteIsNotEnough
- 18. Made with by @SavvasZortikis Early Stage Growth Viral Loops Talk to every single user that signs up. No, you don’t need a sophisticated onboarding email flow. 2
- 19. Made with by @SavvasZortikis Early Stage Growth Viral Loops 2 #MyQuoteIsNotEnough
- 20. Made with by @SavvasZortikis Early Stage Growth Viral Loops Don’t just shoot for a growth rate. Build your growth bottom up instead. 3
- 21. Made with by @SavvasZortikis Early Stage Growth Viral Loops 3 #MyQuoteIsNotEnough
- 22. Made with by @SavvasZortikis Early Stage Growth Viral Loops Sense of urgency. 4
- 23. Made with by @SavvasZortikis Early Stage Growth Viral Loops 4 #MyQuoteIsNotEnough Treat every month as a sprint ending the last day of the month at 00:00. The next one starts next day in the morning.
- 24. Made with by @SavvasZortikis Early Stage Growth Viral Loops Build growth in your product. Not outside. 5
- 25. Made with by @SavvasZortikis Early Stage Growth Viral Loops 5 #MyQuoteIsNotEnough Source: thefoodiepatootie.com
- 26. Say hello! 😀 bit.ly/earlystagetips slideshare medium.com/@savvvaszortikis entrepreneurship, startup marketing, life lessons