1. Master Slide WEB SITE FUNDAMENTALS … AN INTRODUCTION FOR BUSINESS OWNERS
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7. Techie Stuff: People Skills - Basic Site Owner (you) Graphic Designer Application Developer For every web site Primary Content Provider (On-going) Logic, use of various Programming tools ( On-going) Artistic layout, color, graphics, etc. ( 1 time)
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13. Planning: Sample Cost -2 Domain Name $15-$30 (annually) Hosting Service $8-$200 (monthly) Web Site Development $300-$5000+ Site Maintenance $0-$500 (monthly) Search Engine Listing $0-$2000 (annually)
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15. Planning: Development Phases Phases Est. % Total Cost % Owner Can Do: 1. Five Discovery Steps 30% – 50% 80% - 90% 2. Programming 20% - 30% 0 - 100% 3. Testing 10% Little 4. Documentation 5% Some 5. Training 5% Some
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18. Planning: Business Rules #3 Owner documents how the site is to react to various user requests ( “ Business Rules”) Site User User Needs How Site will Respond What you will Provide Developer 1 2 3 4 Potential Customer See your selection of dress shirts Shows illustrated price list Catalog information, pictures (jpeg), text and other supporting information from sales materials
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20. Planning: Cost Minimization Steps Est. % Total Cost % Owner Can Do: 1. Discovery Process 40% – 60% 80% - 90% 2 Programming 20% - 30% 0% 3. Testing 10% Little 4. Documentation 5% Some 5. Training 5% Some
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27. Acquiring: Comparison of Options # Options Difficulty 0 – 10 Hard Cost Development/Setup + Hosting/Maint 1.0 You code 8 - 10 $100- $1,000 Hosting extra Lots hours 2.1 Site Builder - Free 7 - 9 $300 - $1,000 Hosting + maint included? 2.2 Site Builder – FEE General 5 - 7 $10 - $500 Hosting + maint Included 2.3 Site Builder – FEE Industry Specific 2 - 5 $100 - $500 Hosting + maint included 3.0 Use professional developer 1 $500 - $20,000 Hosting + maint extra
28. Acquiring: In-depth Comparison Rank: 0=low 10=High See link for full report: www.tinyurl.com/SCORE34-Comparison Parameters/Features of Way (7 of 24 ) 1.0 You Code 2.1 Free 2.2 FEE -General 2.3 FEE-Industry 3.0 Prof 1 Cost 7 + time 2 3 4 8-10 2 Personal URL Y ?? Y Y Y 3 Tech Skill Required 10 2 3 3 1 4 Implementation Time - wks 20+ 1 wk 1 wk 2 wks 10-20 wk 5 You have access to HTML? Y 2 2 2 Y 6 SEO provided You do it 2 4 6 10 7 Google Analytics Possible You do it 1 2 6 10
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32. Acquisition: Hosting Options # Option A Hosting and maintenance may be bundled as a monthly fee with the Site Builder options 1 Free Hosting: BraveNet , FreeSite Generally ad-supported 2 Basic Hosting (from $2.95/mo.): Cheap Reliable Website Hosting , 123 3 Premium Hosting: GoDaddy , IXWebHosting Add ecommerce, provide a secure site
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