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A Helping Hand:
Google Analytics
Certified Partner Program
Timo Josten
Partner Program Manager, Google Analytics


   twitter.com/strudelmeister
   conversionroom-japac.blogspot.com
Agenda




1 Introduction

2 Key Aspects

3 Calls to Action!


                     Google Confidential and Proprietary   2
Internet users worldwide
2010 1.9 B




       Mobile subscribers
2010         5B




       Digital information in the world –
       videos, photos, music, texts, etc.
2010     800 exabytes

                          Google Confidential and Proprietary
Internet users worldwide
2010 1.9 B

2020         5B


       Mobile subscribers
2010         5B

2020                  10 B


       Digital information in the world –
       videos, photos, music, texts, etc.
2010     800 exabytes

2020              53 zettabytes
                             Google Confidential and Proprietary   4
Consumer Transformation




         ebay                        Farmville                        Amazon
  Selling $6B via mobile     30M people using it every day;    180 Kindle books sold for
         in 2010              an est. 800K virtual tractors     every 100 hardcovers
                               sold daily at $3.33 each




  YouTube views                 iPhone App store                     Red Cross
Lady Gaga 1.5B video views       5B apps downloaded           20% ($23M) of donations for
                                                               Haiti in first week made via
                                                                       text message

                                                                          Google Confidential and Proprietary
The Three Be s




  Be Found       Be Engaging   Be Accountable




                                Google Confidential and Proprietary
Be Accountable




7                Google Confidential and Proprietary
Everyone, Everywhere… Always Connected…




                                Google Confidential and Proprietary
Consumer Fragmentation… Data increases…




                                 Google Confidential and Proprietary
Google Confidential and Proprietary   10
Then. Now.




             Google Confidential and Proprietary   11
Singapore:




             Google Confidential and Proprietary   12
Grow the Google Analytics Certified Partner Network


                         0

                                     1
         0




             0
                 3




                     1
  1




                                                      Google Confidential and Proprietary   13
What do our Partners offer?
   Product Implementation
   o  Basic Installations, Upgrades, Advanced Features (such as e-
      commerce tracking, event tracking, custom variables)

   Custom Projects
   o  Custom Code Implementations, Integrations with Internal
      Tools, API Development

   Consultations
   o  Data Quality Audits, Data Analysis & Interpretation,
      In-Depth Installation Consultations

   Ongoing Support
   o  Monthly Support Retainers, Ongoing Analysis, Project Management


  Training
  o  Live Trainings, Webinars, One-on-one or Group Trainings


                                                        Google Confidential and Proprietary   14
Why work with a Partner?

 •  Access
    o    Beta features, known technical issues, bug
         reporting & updates, feature requests

 •  Insight
    o    Product roadmap & development

 •  Support
    o    Dedicated support for GA Partners, collaborative
         support from the GA Partner community

 •  Training
    o    New feature trainings, annual GA Partner summit


                                                   Google Confidential and Proprietary   15
What now?

Go to:

Find a Partner & Contact them!


If you’re interested in becoming a partner or
have partner related questions - speak to me




                                        Google Confidential and Proprietary   16
THANK YOU

twitter.com/strudelmeister
conversionroom-japac.blogspot.com

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13 GoMeasure (sg) - google analytics certified partner program - timo josten - google

  • 1. A Helping Hand: Google Analytics Certified Partner Program Timo Josten Partner Program Manager, Google Analytics twitter.com/strudelmeister conversionroom-japac.blogspot.com
  • 2. Agenda 1 Introduction 2 Key Aspects 3 Calls to Action! Google Confidential and Proprietary 2
  • 3. Internet users worldwide 2010 1.9 B Mobile subscribers 2010 5B Digital information in the world – videos, photos, music, texts, etc. 2010 800 exabytes Google Confidential and Proprietary
  • 4. Internet users worldwide 2010 1.9 B 2020 5B Mobile subscribers 2010 5B 2020 10 B Digital information in the world – videos, photos, music, texts, etc. 2010 800 exabytes 2020 53 zettabytes Google Confidential and Proprietary 4
  • 5. Consumer Transformation ebay Farmville Amazon Selling $6B via mobile 30M people using it every day; 180 Kindle books sold for in 2010 an est. 800K virtual tractors every 100 hardcovers sold daily at $3.33 each YouTube views iPhone App store Red Cross Lady Gaga 1.5B video views 5B apps downloaded 20% ($23M) of donations for Haiti in first week made via text message Google Confidential and Proprietary
  • 6. The Three Be s Be Found Be Engaging Be Accountable Google Confidential and Proprietary
  • 7. Be Accountable 7 Google Confidential and Proprietary
  • 8. Everyone, Everywhere… Always Connected… Google Confidential and Proprietary
  • 9. Consumer Fragmentation… Data increases… Google Confidential and Proprietary
  • 10. Google Confidential and Proprietary 10
  • 11. Then. Now. Google Confidential and Proprietary 11
  • 12. Singapore: Google Confidential and Proprietary 12
  • 13. Grow the Google Analytics Certified Partner Network 0 1 0 0 3 1 1 Google Confidential and Proprietary 13
  • 14. What do our Partners offer? Product Implementation o  Basic Installations, Upgrades, Advanced Features (such as e- commerce tracking, event tracking, custom variables) Custom Projects o  Custom Code Implementations, Integrations with Internal Tools, API Development Consultations o  Data Quality Audits, Data Analysis & Interpretation, In-Depth Installation Consultations Ongoing Support o  Monthly Support Retainers, Ongoing Analysis, Project Management Training o  Live Trainings, Webinars, One-on-one or Group Trainings Google Confidential and Proprietary 14
  • 15. Why work with a Partner? •  Access o  Beta features, known technical issues, bug reporting & updates, feature requests •  Insight o  Product roadmap & development •  Support o  Dedicated support for GA Partners, collaborative support from the GA Partner community •  Training o  New feature trainings, annual GA Partner summit Google Confidential and Proprietary 15
  • 16. What now? Go to: Find a Partner & Contact them! If you’re interested in becoming a partner or have partner related questions - speak to me Google Confidential and Proprietary 16