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Growth hacking tips for Ecommerce Business

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As per the latest stats, the projected eCommerce sales worldwide in 2015 alone is close to $1.7 billion.

There have been no better circumstances in the history to do an online business than today and especially when you talk about number of eCommerce startups, the figures are phenomenal.

But Wait! Is it that simple to take off an eCommerce business? What is the reason that a lot of eCommerce startups fail in the initial stages of acquiring their target audience?

This presentation guides you how to align your resources for an eCommerce success. Read it for growth hacking tips for an eCommerce business.

Publicada em: Marketing
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Growth hacking tips for Ecommerce Business

  1. 1. Growth Hacking Tips for an Ecommerce Business
  2. 2. Projected eCommerce sales Worldwide in 2015
  3. 3. Hello! I am Vineet Khurana I am here because I love to share my experience with people like you. Let’s connect on Twitter: @VineetKhurana
  4. 4. How to Grow an Ecommerce Startup How about growing your Ecommerce Startup with time and making your target audience listen to you loud and clear and buy from your virtual store with ease? But Wait! Is it that simple? What is the reason that most of the eCommerce startups fail in the initial stages of acquiring their target audience? Let me share with you a few very simple but useful growth hacking tips for reaching your target audience and growing your ecommerce business eventually. INTRODUCTION Scope of eCommerce Startups There have been no better circumstances in the history to do an online business than today and especially when you talk about number of eCommerce startups, the figures are phenomenal. All thanks to various contributing factors like high speed internet, safe online payment options, ever increasing mobile users and unlimited number of technological frameworks, launching an ecommerce business comes easy with low risk curve.
  5. 5. Keep yourself in buyer’s shoes #1 TOP Class UI/ UX
  6. 6. “A user interface is like a joke. If you have to explain it, it’s not that good”
  7. 7. ➜ Responsive design ➜ Clear Navigation ➜ Clear CTA (Call to Action) ➜ Neat and clean fonts ➜ Usability testing (before launch) ➜ Google Analytics to track behavior ➜ Take feedback loop from visitors/ customers & pivot if required. KEY things to not miss
  9. 9. Key Things to Keep in Mind Website Optimization ➜ Make search engine friendly content based on your analysis using Google’s Keyword Planner tool. ➜ Take help of your website developer to optimize the speed of your website using caching, image optimization and script optimization techniques. Is your Marketing Strategy ready? Blog on your Website ➜ A blog on your website can help you bring you audience which can be your potential buyers. ➜ The websites which blog regularly have better CTR (click through rate) and conversion rate as compared to the ones which don’t.
  10. 10. Key Things to Keep in Mind Google Product Listings ➜ After setting up the sales funnel and testing thoroughly, spend money on Google Adwords for reaching your target audience. ➜ Google product listing is definitely a game changer and can ensure better click through rates for your ads. Is your Marketing Strategy ready? Content Marketing ➜ Everyone is speaking about it these days but quite a few are doing it right. ➜ Use the relevant content on your website and be proactive in adding reviews, blog postings, testimonials, social media postings, videos etc.
  11. 11. Key Things to Keep in Mind Facebook Advertising ➜ Facebook has diversity of advertisement types and sizes to offer you and also gives you a thin line of targeting via its filters. ➜ 1.5 billion monthly active users. Target your key audience on basis of their hobbies, interests and activities if you know how to leverage it right. Is your Marketing Strategy ready? Twitter Ads ➜ Twitter offers promotional activities on its platform with the flexibility to narrow down your targeting as you need it. ➜ Promoted tweets don’t really look different than the normal ones and have good chances of getting favorites, retweets and clicks instantly.
  12. 12. #3 MAKE THEM SUBSCRIBE You cannot rely on paid advertising every time you want to reach out your target audience. So, it’s very important to build a subscriber base from day 1 of launching your ecommerce business & make strategies to improve the subscription rate. My favorites are MailChimp & SumoMe.
  13. 13. #4 USE MULTIPLE PAYMENT GATEWAYS All the payment gateways have different offerings, comfort and ease of paying online. Your users might be loyal for their favorite payment gateway and this is why it’s important to consider using multiple payment gateways. This will also increase your checkout success rate/ conversion rate i.e. sales by offering flexibility to pay through another payment gateway if one fails.
  14. 14. #5 LOGISTICS PARTNER THAT DOES NOT GIVE YOU NIGHTMARES ➔ Choose Logistic Partner on the basis of your Customers’ expectations ➔ If most of your customers need to buy via Cash on Delivery, arrange it ➔ Find a good logistic partner and lock the deal on the basis of mutually beneficial terms. ➔ Make sure your stuff reaches to your customers on or before time which can make or break your future referral business.
  15. 15. #6 DEFINE YOUR TARGET AUDIENCE What age group and gender do you want to target? What geographical locations would you be interested in reaching out to? What interest areas should your target audience match? What should be your customer’s spending capacity? etc.
  16. 16. Thanks! Any questions? You can find me on Twitter:- @vineetkhurana and my website www.edutainment4u.com
  17. 17. CREDITS Special thanks to all the people who made and released these awesome resources for free: ➜ Presentation template by SlidesCarnival ➜ Photographs by Death to the Stock Photo (license)