7. find, collect,
publish
www.yubby.com
vrijdag 20 november 2009
8. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
vrijdag 20 november 2009
11. Broadband internet
Netherlands leading in Europe
80%
Netherlands: 74% (2007)
60%
40%
20%
CY BG EL RO
PL IE PT CZ SK IT
FR SI ES LT HU LV
DE EE AT
LU UK BE
DK SE FI
NL
2006 2007 Source: Eurostat 2007
vrijdag 20 november 2009
12. How do we spend our time?
TV: 39% 178 min.
4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
vrijdag 20 november 2009
13. Time & advertisement
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06
Time online: 1,5 h pp/day
Online adds €500M/yr
Adds € 0,07 pp/h
NewsPapers 20 min/day
€750M adv revenue
Adds € 0,50 pp/h
Magazines18 m/day
Advertisement €700
Reclame inkomsten: € 0,70 pp/ph
vrijdag 20 november 2009
22. E-commerce worldwide
2008: 400 billion euro
2009: 500 miljard euro
+25%
bron: thuiswinkel.org
vrijdag 20 november 2009
23. Social tools Productinformatie
vrijdag 20 november 2009
24. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
vrijdag 20 november 2009
25. kindle
Buy books wirelessly
Download everything
wirelessly
E-ink technologie reads
the best
240.000 titels
30 hours battery &
fantastic userinterface
vrijdag 20 november 2009
65. Growth of YouTube
300 now:
13 hour of video
millions of unique visitors
added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
first video
watched videos
75 and 65.000 added
0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun
vrijdag 20 november 2009
66. Internetvideo
is not just
YouTube!
vrijdag 20 november 2009
67. TV vs Web viewing
Obama inauguration
35.5M TV viewers
69.8M Web viewers
vrijdag 20 november 2009