3. InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
Innovation in
health care:
2006: India
2007: USA
2008: Japan
Healthcare
innovation event
Innovation in
Government
dinsdag 19 mei 2009
11. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
dinsdag 19 mei 2009
14. How do we spend our time?
TV: 39% 178 min.
4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 26 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
dinsdag 19 mei 2009
15. Time & advertisement
TV 3 hours/day/user
Advertisement !200M public + !600 commercial
advertisment/hour TV watching ! 0,06
Time online: 1,5 h pp/day
Online adds !500M/yr
Adds ! 0,07 pp/h
NewsPapers 20 min/day
!750M adv revenue
Adds ! 0,50 pp/h
Magazines18 m/day
Advertisement !700
Reclame inkomsten: ! 0,70 pp/ph
dinsdag 19 mei 2009
16. • $20 miljard sales
• 3 Billion searches/day
• Only money from Adwords
dinsdag 19 mei 2009
21. E-commerce worldwide
2008: 400 billion euro
2009: 500 miljard euro
+25%
bron: thuiswinkel.org
dinsdag 19 mei 2009
22. Social tools Productinformatie
dinsdag 19 mei 2009
23. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
dinsdag 19 mei 2009
24. kindle
Buy books wirelessly
Download everything
wirelessly
E-ink technologie reads
the best
240.000 titels
30 hours battery &
fantastic userinterface
dinsdag 19 mei 2009
39. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
dinsdag 19 mei 2009
52. Revisions
Onlinecompare
collaboration
dinsdag 19 mei 2009
53. Best Web 2.0 software
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
dinsdag 19 mei 2009
76. Growth of YouTube
300 now:
13 hour of video
millions of unique visitors
added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
first video
watched videos
75 and 65.000 added
0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009
dinsdag 19 mei 2009
77. Internetvideo
is not just
YouTube!
dinsdag 19 mei 2009
79. How big is video?
13,072,164,000 312 minutes
of video watched
videos available
on average
3.5 minutes
average duration 75.5% of internet audience
of the video viewed online video
watched
source: ComScore Feb 2009
dinsdag 19 mei 2009
80. Online video is the most
popular online entertainment,
with more than 1 in 4 (28%)
Europeans watching video
An increase of over
150% since 2006
dinsdag 19 mei 2009
81. TV vs Web viewing
Obama inauguration
35.5M TV viewers
69.8M Web viewers
dinsdag 19 mei 2009
97. Lifestreaming
• Live streaming on mobile
phone
• Nokia, iPhone, Blackberry
• Put on blogs, facebook
• Robert Scoble popularized
dinsdag 19 mei 2009
98. Lifestreaming
Life blogging with mobile
without installation
dinsdag 19 mei 2009
99. HD Internetvideo
• Super quality
• Available in next 5
years everywhere
Click to play
dinsdag 19 mei 2009
100. Find
35+ sources (more on the way)
Find, Collect, Publish
dinsdag 19 mei 2009
124. Todo list 2009
• 10% viewers online
• 1% of users to contribute through
reactions, blogs, twitter Emails, IM
• Start Mobile presence
• 2.5% of advertisement revenue
dinsdag 19 mei 2009
125. Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
dinsdag 19 mei 2009