This presentation contains data about Zara (Inditex group) Vision, Brand values, target customer, pricing, forms of retailing, types of ownership, Zara trends, Zara performance 2010, Stores in India

1. ________
04/FEB/2011
PRESENTED BY
VINAY PRAJAPATI
M.F.TECH, SEM-II,
NIFT, GANDHINAGAR
PRESENTED TO
MR. BHARAT JAIN
ASST. PROFESSOR,
NIFT, GANDHINAGAR

3. └
└
└
ñ
└
└
└
└
└
ñ

5. IN 2009
[*] In Millions of Euros

6. The 


Brand












7. 






8. 








9. ’

10. 


11. 




13. # Brand Brand Value Brand Brand Brand Value
Contribution Momentum Change
1 Nike 12,569 5 7 5%
2 H&M 12,131 2 7 1%
3 ZARA 8,986 3 4 4%
4 Esprit 4,745 4 6 -28%
5 Adidas 3,263 4 7 -34%
6 Ralph Lauren 2,857 5 6 -6%
7 Next 2,569 2 3 54%
8 Puma 1,747 3 6 -8%
9 Gap 1,321 1 3 2%
10 Levi’s 920 2 9 3%
Source: Millward Brown Optimor (Including data from Brandz, Datamontor, and Bloombrg)

14. ’ ‘
’
’

16. ’
€

17. 







23. 



35. 



