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Alderfers’s
ERG
Theory
by A. Vinay Teja

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Contents
1.Title
2.Motivation, examples
3.Mashlows theory, diagram
4.Introduction
5.Contents
6.Comparision
7.Live example
8.Advantages
9.Conclusion
10.Thank you

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Motivation :
"Internal and external factors that
stimulate desire and energy in people
to be continually interested and
committed to a job, role or subject, or
to make an effort to attain a goal."

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Factors influence motivation:
 Intensity of desire or need
 Incentive or reward value of the goal
 Expectations of the individual and of his or
her peers.
Example:-
An example is a student that spends extra
time studying for a test because he or she
wants a better grade in the class.

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Theories of motivation :
These are some of the theories of
motivaton which was given by famous
people
 Maslow’s Hierarchy of Needs
 Alderfer's ERG theory
 Hertzberg’s Two-Factor Theory
 Expectancy Theory
 Three-Dimensional Theory of Attribution

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Maslow’s Hierarchy of Needs :

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Maslow’s Hierarchy of Needs :

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Introduction :
The psychologist Clayton Alderfer
developed a new model to explain the
simultaneous nature of Maslow's five needs.
Called the ERG Theory of motivation, he first
published it in a 1969 article titled "An
Empirical Test of a New Theory of Human
Need."

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Alderfer’s ERG theory :

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Alderfer’s ERG theory :
 EXISTENCE NEEDS
 RELATED NEEDS
 GROWTH NEEDS

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Existence Needs :
Includes all material needs and
physiological needs
Examples:-
1.Food
2.Water
3.Air
4.Clothing
5.Safety
6.Physical love and affection

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Relatedness Needs :
This also meant to be recognized and feel
secure as a part of a group or family. It is
Maslow’s third and fourth levels.
1. Encompass social and external esteem.
2. Relationships with significant others
like
family, friends, co-workers and
employers

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Growth Needs :
These impel a person to make creative or
productive effects on himself and
environment.
To progress toward one’s ideal self.
(it is Maslow’s fourth and fifth levels)
This includes desires to be creative and
productive, and to complete meaningful tasks

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Relationships between Alderfer's ERG
theory :

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Relationships between Alderfer's ERG
theory :
Satisfaction-progression :
Moving up to higher-level needs based on satisfied
needs.
With Maslow, satisfaction-progression plays an important part.
Individuals move up the need hierarchy as a result of satisfying
lower order needs.
In Alderfer's ERG theory, this isn't necessarily so. The
progression upward from relatedness satisfaction to growth
desires does not presume the satisfaction of a person's
existence needs.

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Relationships between Alderfer's ERG
theory :
Frustration-regression :
If a higher level need remains unfulfilled, a person
may regress to lower level needs that appear easier
to satisfy.
Frustration-regression suggests that an already
satisfied need can become active when a higher
need cannot be satisfied. Thus, if a person is
continually frustrated in his/her attempts to satisfy
growth, relatedness needs can resurface as key
motivators.

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THANK YOU