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Making It Sticky: how to effectively Present your Ideas
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Tips on presenting your ideas based on the book "Made to Stick" by Chip and Dan Heath
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Presenting with Impact
Último
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Making It Sticky: how to effectively Present your Ideas
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On presenting ideas,
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How do we
make ideas stick ?
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Keep it simple.
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Simplicity is
not the opposite of complex
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1 Instead of
offering the ten good reasons to do something, offer the one best reason .
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Be unexpected.
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Break Patterns.
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Make it Concrete.
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Concrete details allow
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providing the
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Know your
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Credibility Counts.
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Four out of
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Quote credible people…
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… and
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Appeal to Emotion.
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Human behavior is
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we are looking
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Stories are more
easily retained in our minds than information presented in just about any other way.
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What makes ideas
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S imple U
nexpected C oncrete C redible E motional S tories = S ticky