Discover the future of digital marketing in 2024 with our innovative product. Stay ahead of the competition by leveraging the latest trends and strategies that will shape the industry.

1. How Will Be
Digital Marketing
In 2024

2. INTRODUCTION
● Digital marketing is the usage of digital technologies and
digitalized platforms to advertise products and services,
counting to associate with potential customers.
● Digital marketing uses multiple digital mechanisms to distribute
promotional messages through mobile phones, computers, and
all the other digital platforms and digital media.
● It is a compelling tool that can be used in numerous ways to
influence worldwide people on a global level.

3. AUDIENCE TARGETING
● Businesses can benefit from the data to target specific
audiences based on factors such as personal details like
gender, age, location, interests, and education by the survey.
● Companies are carrying out retargeting specific potential
customers who are previously recognizable with their brand
using distinctive methods and resource messages for separate
respective audiences.
● This can help digital marketers learn how to best target
audiences.
● It is easy to know which group of people should see your ad
campaigns.

4. ARTIFICIAL INTELLIGENCE
● Artificial intelligence (AI) empowers digital marketers to get
better by analyzing user data so they can further alternate
according to the customer base.
● AI helps companies recognize a considerable deal about
customers and how to outstanding ways to target audiences.
These technologies will enable more effective and targeted
campaigns.
● This will help to be more personalized and automated.

5. SOCIAL MEDIA
● Social media has taken an important place in digital marketing
and it is helpful to reach a new audience using digital channels.
● Advertisers in all categories are associating with social media
specialist influencers to help strengthen their brands.
● Social media marketing can be an effective way to grow your
business, but it is important to evaluate whether it aligns with
your business goals and budget.

6. VIDEO ADVERTISING
● In 2024 Video advertising will continue to grow because of the
video content creator and it will become a more essential tool
in targeted advertising.
● This is because video advertisements have a more reflective
impact than other forms of advertising to people, such as
banners or text ads.
● Furthermore, social platforms like Facebook and Instagram will
increasingly promote the use of videos in advertising.

7. AUTOMATION OF AD CAMPAIGNS
● Automation of ad campaigns will become increasingly
important in 2024.
● This is because automation allows marketers to reduce the
costs of managing advertising campaigns.
● Tools that are going to help such as artificial intelligence and
machine learning.
● Businesses can achieve this customer experience by
automating ads to targeted audiences using placing ads on
websites and apps.

8. ADVANCED DATA ANALYTICS
● Digital marketing analysis is typically done with exact work
metric calculation and the cost is exactly calculated [98%].
● This is certainly helpful for the world of digital marketing.
● Data analytics tools like Google Analytics empower businesses
to target audiences and digital campaigns accordingly.
● Technologies like Artificial Intelligence also enable real-time
analytics.

9. VOICE SEARCH
● In 2024 there will be the peak of voice search and it will smash
up on search engine optimization (SEO), with the growth of
popular voice assistants such as Siri, Google Assistant, Alexa,
and Cortana businesses by quick response to customer
concerns.
● Voice search is now developing by providing multiple
languages to customers Google Assistant can understand
more than 30 languages and it enhances accessibility to
everyone.

10. PERSONALIZED MARKETING
● Personalized marketing is helpful to meet customer
preferences and needs.
● It leads to personalization, improves customer experience, and
shows customer loyalty.
● Personalized marketing gives advertisement pop-ups to
customers according to their interests.
● It brings better customer insight by tracking the customer
behavior and preferences helpful to the target audience.

11. DIGITAL MEDIA
● Digital media is becoming a more meaningful part of our daily
basis.
● While it’s skillful to see the process of digital media, it also
means that we need to know how it works in the field.
● Digital media has developed into an effective tool for
businesses.
● The web internet has brought changes in the way we
communicate and interact with each other through the help of
the Internet.

12. MOBILE FIRST MARKETING
● Mobile-first marketing is set to maintain its incentive in 2024.
● With numerous consumers entering the internet through mobile
devices, businesses must prioritize mobile optimization across
all aspects of their digital presence.
● As digital marketing carries over to expand, businesses that
strategically navigate these trends will place themselves for
success in the competitive and dynamic digital terrain of 2024.

13. SOCIAL COMMERCE
● Social commerce is anticipated to gain significant traction in
2024, reconsidering how consumers interact with products and
services.
● Social media platforms will further integrate eCommerce
functionalities, enabling users to make flawless purchases
directly within their favorite social apps.
● Recognizing the capability of social commerce and strategically
capitalizing on it will be essential for businesses.

14. SHORT FORM CONTENT
● While video marketing isn’t new, its dominance has been
compounded by the rise of platforms like TikTok, YouTube
Shorts, Instagram reels, and parallel short-form video
platforms.
● Brands are now using short-form videos not only for
advertisements but also for storytelling, product launches, and
even customer evidence.
● The dominance of video content is helpful to continue shaping
the future of digital marketing.

15. CONCLUSION
● Digital marketing is an ever-evolving and active field of
marketing.
● As technology advances and marketing tools become more
effective, Digital marketing jobs continue to grow.
● In 2024, targeted advertising keeps on with trends to emerge
and interchange, and marketers will need to prepare to
compete with new trends.
● The raised benefits of data science, artificial intelligence and
machine learning, and the expanding role of video advertising.

16. THANK YOU