2. 6th Feb
5th Mar
6th Mar
5th April
Number of Updates 24 24
Average Per Post Reach 491 440
Organic Reach % of total Reach 96% 81%
Viral Reach % of total Reach 4% 19%
Key Metrics - Facebook- Reach-Post Level
Summary:
Viral Reach has improvedby as 15% as it was in Feb - Mar.
3. Key Metrics - Facebook- Reach –Page Level
6th Feb
5th Mar
6th Mar
5th April
Fans at the Start of Month 6,144 7,510
Total New Fans Added 1,380 1,722
Total Unlikes from the Page 84 154
Reach Through Friends of Fans 21,94,628 22,23,027
Organic Reach-fans Ratio 42% 26%
Summary:
We have Added 1,722 More the Fans on the Page this month.
We have reached out to more people through friends of fans compared to the last
month.
4. Key Metrics- Facebook- Engagement
6th Feb
5th Mar
6th Mar
5th April
Engagement
1,681 1,056
Number of Updates
24 24
Total Negative Feedback received on the posts
9 11
Photo Views
1,270 707
Click on Links
16 3
Likes on Updates
323 289
Comments
45 26
Shares
27 31
5. Summary:
The Timeline&Guess the Celebrity are the most viewed tabs in the month of
Mar - April
6th Feb
5th Mar
6th Mar
5th April
Welcome tab/ Cover Photo
1 1
Number of Reviews
10 10
Timeline 804 547
Information 18 12
Photos 41 24
Guess the Celebrity 64 184
Key Metrics- Facebook Tabs and Review Websites
9. Age Wise Break Down of Demographics
Take- Away:
Males and Females of the Age Group 18 + are primary Target Audience on Facebook.
Fans of age group of 18-24 fans are male who like our page the most but Maximum reach
are age group 25-34 male.so we have to write the content for the younger generation (18-24)
to get Maximum Reach.
Facebook- Insights- Demographics Analysis
Age
Group 13-17 18-24 25-34 35-44 45-54 55-64 65+
Likes
Females 0.3% 8.7% 2.4% 0.7% 0.3% - -
Males 1.4% 67.6% 12.8% 3.4% 1.1% 0.4% 0.4%
Reach
Females - 11.8% 2.1% 0.8% 0.7% - -
Males - 44.3% 28.6% 7.9% 3.1% - -
Talking
About
Females 0.7% 9.7% 11.9% 3% 6.7% 1.5%
Males 0.7% 39.6% 17.9% 4.5% 3.7% - -
10. Facebook - Sources of Likes
Summary:
Contribution of Ads and Sponsored Stories , indicating that the page has achieved a
significant fans in the month of Mar - April.
89%
7%
2%
1% 000
0
0
0
Ads and
Sponsored
Stories
On Page
Facebook
Recommendati
ons
Mobile
Mar - April
87%
5%
4%
3%1%1%0
0
0
0
Ads and
Sponsored
Stories
On Page
Mobile
Facebook
Recommendati
ons
Timeline
On Hover
Feb - Mar
11. Facebook- Frequency of Reach
Summary:
The number of people who were reached 1 and 2 times were 75% and 15%.
This shows that the updates reached out to people more often in Mar - April.
75%
15%5%
2%
1%1%
0%
0%
Mar - April
1
2
3
4
5
6-Oct
Nov-20
21+
73%
16%
5%
2%
1%2%
0%
1%
Feb – Mar
1
2
3
4
5
6-Oct
Nov-20
21+
12. Category Analysis of Updates
Summary:
Calorie Alert&The Sexy Bread are the categories that performed well as compare
to other Category
