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TOOTY FROOTY LIQUID TOOTH PASTE ,[object Object],[object Object],[object Object],BUDS TO CLEAN YOUR CHILD’s SOFT GUMS
"Brushing properly fights plaque and cavities!” KEY STATISTICS ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Age Group-4 to 6 Years KIDS SEGMENT IN INDIA Colgate KidsTooth Paste: 6-12 yrs Bubble Fruit-Pink and Blue Above 4 years “ I brush my teeth twice a day”
My brand promises me:
“ But I don’t have any teeth…I am too small to brush” I need super shield to protect my gums GAP ANALYSIS No Player in Indian Market for Age Group below 3 Years… I wan different flavors I wan different colors I wan some thing to desensitize pain of my first tooth ache I wan some thing that can protect and make my gums stronger
“ There is a need of product that prevents decay due to germ spread  after nursing, Caries prevention, Anti plaque, bad breath removal and can strengthen the gums of my child!!”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IDEA Tooti Frooti  has come up with liquid Gel especially for Kids below age group of 3 Years. Tooti  Frooti
SITUATION ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Kids soft Gums can be taken care by cleaning them by tooti Footi Gel and tooti Frooti is also offering buds to dip in the Gel and clean the Gums with bud.”
Our Touch Points Doctors Gynecologist Yoga Classes for Pregnant Ladies & mothers for new born baby Social Networking Sites Dental Associations Media Parenting Sites Kids & Health Care Magazines Dealers
PHASE 1: PRE LAUNCH PREPARATION
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PHASE 2: Launch
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tooti Frooti Approach Social Networking  Sites Advertising Other Touch points Enticing Consumers through IMC. Dentist &  Gynecologist Informing and Educating: Yoga Sessions Parenting Websites Engaging Consumers Dealers Retail Stores Clinics Creating Event Properties Sending B’Day Greeting Cards On line Games Discount Coupons Health Check up Workshop Blogs & Revies Reaching through distribution Channels Q & A Website
Brand Promotion Strategy- First counsel for First Tooth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],CSR
Future Prospect About Product ,[object Object],[object Object],[object Object]
CONCLUSION ,[object Object],[object Object],[object Object],[object Object]
"Brushing properly fights plaque and cavities! But I don’t have any teeth… I am too small to brush IDEA Tooti Frooti has come up with liquid Gel especially for Kids Kids soft Gums can be taken care by cleaning them by tooti Footi Gel and tooti Frooti is also offering buds to dip in the Gel and clean the Gums with bud. Thank you Tooti Frooti for giving me big SMILE……
THANK YOU!! ,[object Object],Nazneen Shaikh-172 [email_address] [email_address] SIMC-PUNE Batch-2010 Pooja Meshram [email_address] [email_address] SIMC-PUNE Batch-2010

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New Lauch Of Liquid Tooth Paste Nazneen & Pooja [172 & 168] 2

  • 1.
  • 2.
  • 3.
  • 5. “ But I don’t have any teeth…I am too small to brush” I need super shield to protect my gums GAP ANALYSIS No Player in Indian Market for Age Group below 3 Years… I wan different flavors I wan different colors I wan some thing to desensitize pain of my first tooth ache I wan some thing that can protect and make my gums stronger
  • 6. “ There is a need of product that prevents decay due to germ spread after nursing, Caries prevention, Anti plaque, bad breath removal and can strengthen the gums of my child!!”
  • 7.
  • 8.
  • 9. Our Touch Points Doctors Gynecologist Yoga Classes for Pregnant Ladies & mothers for new born baby Social Networking Sites Dental Associations Media Parenting Sites Kids & Health Care Magazines Dealers
  • 10. PHASE 1: PRE LAUNCH PREPARATION
  • 11.
  • 13.
  • 14. Tooti Frooti Approach Social Networking Sites Advertising Other Touch points Enticing Consumers through IMC. Dentist & Gynecologist Informing and Educating: Yoga Sessions Parenting Websites Engaging Consumers Dealers Retail Stores Clinics Creating Event Properties Sending B’Day Greeting Cards On line Games Discount Coupons Health Check up Workshop Blogs & Revies Reaching through distribution Channels Q & A Website
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. "Brushing properly fights plaque and cavities! But I don’t have any teeth… I am too small to brush IDEA Tooti Frooti has come up with liquid Gel especially for Kids Kids soft Gums can be taken care by cleaning them by tooti Footi Gel and tooti Frooti is also offering buds to dip in the Gel and clean the Gums with bud. Thank you Tooti Frooti for giving me big SMILE……
  • 22.