Video Marketing Best Practices 2016 - Jeremy Vest
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Video Marketing Best Practices 2016 - Jeremy Vest
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Video Marketing Best Practices 2016 - Jeremy Vest
- 1. Video Marketing Best Practices for 2016
- 2. vidpowbam vidpow.com/learn-video-marketing About Jeremy Vest ➔ Owner Vidpow.com ➔ YouTube Certified Company ➔ 500 million views for clients ➔ Vidcon Speaker ➔ Podcast: Tubetalk
- 4. vidpowbam vidpow.com/learn-video-marketing What You will Learn Today:
- 5. vidpowbam vidpow.com/learn-video-marketing Best Practices for the 6 Core Foundations of Video Marketing: 1. Video Content Strategy 2. Video Discoverability Optimization 3. Video Distribution 4. Community Building 5. Video Advertising 6. Video Conversion / Tracking
- 7. vidpowbam vidpow.com/learn-video-marketing ● VIDEO WILL REPRESENT 79% OF ALL GLOBAL INTERNET TRAFFIC BY 2018. – Cisco ● VIDEO VIEWS GREW 42% YEAR-OVER-YEAR FROM 2014 to 2015. —Invodo ● VIDEO MAY BE GROWING FAST, BUT VIDEO ON MOBILE IS GROWING EVEN FASTER … 6X FASTER. —Invodo ● MOBILE VIDEO VIEWS INCREASED 150% YEAR-OVER-YEAR FROM 2014 TO 2015, WHILE DESKTOP VIEWS INCREASED BY 25%. —Invodo ● MOBILE VIDEO TRAFFIC ACCOUNTED FOR 55% OF TOTAL MOBILE DATA TRAFFIC IN 2015. —Cisco ● MOBILE VIDEO BUDGETS WILL INCREASE 11x BETWEEN 2015 & 2020. —Cisco ● 55% OF CONSUMERS WATCH AT LEAST ONE VIDEO PER WEEK ON A MOBILE DEVICE. —Animoto ● Q4 2015 WAS THE FIRST TIME EVER THAT MOBILE VIDEO VIEWS EXCEEDED DESKTOP VIDEO VIEWS. —Invodo ● SOCIAL VIDEO GENERATES 1200% MORE SHARES THAN TEXT AND IMAGES COMBINED. —Brightcove ● 61% OF CONSUMERS ARE MORE LIKELY TO WATCH COMPANY-PRODUCED VIDEOS THAT FRIENDS HAVE SHARED. — Reach Engine
- 8. vidpowbam vidpow.com/learn-video-marketing ● 1 IN 4 SHOPPERS SAY THEY HAVE USED YOUTUBE TO SEARCH FOR A VIDEO RELATED TO A PRODUCT THEY ARE CONSIDERING IN-STORE. —Google ● 82% OF TWITTER USERS WATCH VIDEO CONTENT ON TWITTER. —Twitter ● 100 MILLION HOURS OF VIDEO PER DAY ARE WATCHED ON FACEBOOK. —Facebook ● ADDING VIDEO TO A COMPANY UPDATE ON LINKEDIN INCREASES THE CHANCES OF BEING SHARED BY 75%. — Smashing Pixels ● 50% OF ADVERTISERS ARE SHIFTING BUDGETS FROM TV TO DIGITAL VIDEO. —AOL ● 52% OF MARKETING PROFESSIONALS WORLDWIDE NAME VIDEO AS THE TYPE OF CONTENT WITH THE BEST ROI. — Syndacast ● MARKETERS USING VIDEO RECEIVE 41% MORE WEB TRAFFIC FROM SEARCH THAN NON-USERS. —Aberdeen (via Vidyard)
- 9. vidpowbam vidpow.com/learn-video-marketing ● REPLACING AN IMAGE WITH VIDEO ON A LANDING PAGE INCREASES CONVERSIONS BY 12.62%. —Visual Website Optimizer ● SITES WITH VIDEO ON THE MAJORITY OF PRODUCT PAGES HAD A 68% HIGHER AVERAGE ORDER VALUE THAN SITES WITH VIDEO ON ONLY A FEW PRODUCT PAGES. —Animoto ● 73% OF B2B MARKETING PROFESSIONALS SAY THAT VIDEO HAS POSITIVELY IMPACTED MARKETING RESULTS. — ReelSEO
- 10. vidpowbam vidpow.com/learn-video-marketing What’s Trending: ● Mobile Video ● Snapchat ● Facebook ● VR ● 360 ● Live
- 11. vidpowbam vidpow.com/learn-video-marketing Let’s not talk about shiney stuff
- 12. vidpowbam vidpow.com/learn-video-marketing Let’s focus on best practices
- 15. vidpowbam vidpow.com/learn-video-marketing Video Content Strategy Be 100% Authentic
- 16. vidpowbam vidpow.com/learn-video-marketing Video Content Strategy Make content people want to see
- 17. vidpowbam vidpow.com/learn-video-marketing Video Content Strategy Publish the same time, day each week!
- 18. vidpowbam vidpow.com/learn-video-marketing Video Content Strategy Design videos around the platform
- 20. vidpowbam vidpow.com/learn-video-marketing Video Discoverability Optimization YouTube is really the only game for search right now
- 21. vidpowbam vidpow.com/learn-video-marketing Video Discoverability Optimization Keyword Research Titles, Tags, Descriptions, Thumbnails, Playlists...
- 22. vidpowbam vidpow.com/learn-video-marketing Understand what people are searching for before you shoot
- 23. vidpowbam vidpow.com/learn-video-marketing Understand what people are searching for before you shoot
- 24. vidpowbam vidpow.com/learn-video-marketing Understand what people are searching for before you shoot
- 25. vidpowbam vidpow.com/learn-video-marketing Understand what people are searching for before you shoot
- 27. vidpowbam vidpow.com/learn-video-marketing We increased Funimation views by 7+ million views a year just with thumbnails
- 28. vidpowbam vidpow.com/learn-video-marketing Thumbnails Baseline Test 1 Test 2 Test 3 Test 4