Advanced YouTube discoverability optimization using nested keywords

1. Jeremy Vest
www.vidpow.com
#vidpowbam
Advanced Video
Discoverability Optimization
using Nested Keywords

2. #Vidpowbam #VidCon
What you will learn:
> What is nested keywords
> Becoming a content hub
> Meta: In the video
> Meta: Title structure
> Meta: Tags
> Meta: Description
> Meta: Playlists
> Meta: Channel optimization

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“Nested Keywords is the art
of ranking video content
for bigger picture keywords”
-Jeremy Vest

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“We’ve helped our customers
gain over 500 million mostly
organic views on YouTube.
Nested keywords had a lot to
do with this success.”

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How did we get FUNimation
to rank #1 for free anime?

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Becoming a content hub
A Content Hub is the idea of centralizing content into a one-stop shop for visitors.
A Content Hub can host branded content, curated content, social media content,
user generated content, videos, documents and even lead forms.
If you have 100 videos about hairstyles that all relate through meta and
playlists you could be perceived as a channel that adds value to that topic.
If your channel talks about everything you might be a
perceived thought leader on nothing.

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The 6 parts of nested keywords
1. What’s said in the video
2. video title
3. video tags
4. video description
5. playlists
6. Channel optimization

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Meta: In the video
Before you shoot your videos make sure you understand
the big picture category the content fits into so that you can
say the words in your video.
A dog can’t be a cat:
The video must be about the topic you want to rank for.

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Meta: Keyword Title structure
Nested keywords - what the video is about - brand name

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Meta: Title structure
#3

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Meta: Social title structure

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Meta: Tags

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Meta: Description
Make sure the main nested keywords are in the description!

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Meta: Playlists
Use exact phrase playlists and add the nested words
in the playlist description

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Meta: Channel optimization
Channel keywords

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Meta: Channel optimization
About Section

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Summary
1. Make sure you use the nested words in the video
2. Make sure the title has the nested keywords
3. Use the nested keywords in your tags
4. Use the nested keywords in your description
5. Use exact phrase nested keywords in your playlists and playlist descriptions
6. Use nested keywords in your Channel keywords and about section

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Questions?
Jeremy Vest
jeremy [AT] vidpow.com
#vidpowbam
www.vidpow.com
Contact