Creating a great video is a tough task. But making it reach more people is tougher! Here are some of the proven tricks given by SEO expert Vaibhav Kakkar, Co-founder of Rankwatch to help you grab more eyeballs for your YouTube videos.
The tips will not only help you make your videos SEO friendly, but also ensure that you reach the right audience for your videos.
What you will learn from this :
- How to drive more traffic to your youtube videos
- How to drive traffic to your website from your youtube videos
- How to hijack someone else's Youtube traffic
- How to prevent leakage of your traffic to other videos on youtube
1. THE ART OF VIDEO SEO.
Hacks, Tips and Tricks to help you optimize
your Video content on YouTube
www.rankwatch.com
2. VAIBHAV KAKKAR
Founder,Digital Next
- DigitalMarketingAgencysoldto OnlineMediaGroup, a listedcompanybasedout of Sweden
- OfficesinLondon,Manchester,Melbourne,Dublin,Parisand Stockholm
Co-Founder& ChiefGrowth Officer, Rankwatch
- SEOsoftware usedby 100s of brandsand agenciesincludingFlipkart,PayTM, WebpageFXand
Naukri
Co-Founder& ChiefGrowth Officer, Notify Fox
- Webpush notificationssoftware
www.rankwatch.com
3. Conquer the
2nd largest
search engine!
• How to drive more
traffic to your
YouTube videos
• How to direct traffic
to your website from
your YouTube videos
• How to hijack
someone else's
YouTube traffic
• How to prevent
leakage of your
traffic to other videos
on YouTube
• And a lot of
awesome tricks...
www.rankwatch.com
6. Clear Difference in Intent.
Google
• Direct Purchase Intent
YouTube
• Brand awareness
• Solving problems for your
customers
• Building conversations
around your Brand
www.rankwatch.com
7. WHAT IF
YOU COULD GET
THE SAME PURCHASE INTENT
ON
YOUTUBE
AS YOU HAVE
ON
GOOGLE !?!
www.rankwatch.com
8. IF WE LOOK AT A
TIMELINE OF GOOGLE
UPDATES….
Let’s quickly visit - https://www.rankwatch.com/google-
timeline.html
www.rankwatch.com
9. BUT WHAT DOES THIS
MEAN FOR YOU?
You can actually divert the traffic of the Big G
to your YouTube videos!
www.rankwatch.com
19. TIP 3:
AND THEN CHANGE THE FILE NAME OF
YOUR VIDEO TO YOUR
MOST IMPORTANT KEYWORD
www.rankwatch.com
20. TIP 4:
FIND OUT KEYWORDS FOR WHICH
GOOGLE DOES NOT SHOW VIDEOS.
This can be done by either manually searching each of
your keywords,
or,
By using Rankwatch’s Dashboard
www.rankwatch.com
24. SO, HOW CAN YOU HIJACK
THE TRAFFIC OF OTHER
VIDEOS?
www.rankwatch.com
25. TIP 1:
USE THE EXACT SAME TAGS USED BY
YOUR COMPETITORS
Initially, YouTube uses tags
and then when it gains intelligence on viewing patterns
it bases related video results on engagement and
viewing patterns
www.rankwatch.com
26. Tags are just meta keywords of the video page which you can check by going to
the page source of the video
Or, you can use a plugin like VidIQ.
www.rankwatch.com
27. HOW CAN YOU PROTECT
OTHER PEOPLE FROM
STEALING YOUR TRAFFIC?
www.rankwatch.com
28. TIP 1:
PUT YOUR VIDEO IN SERIES PLAYLIST
SO THE NEXT VIDEO IS ALWAYS YOURS
This also helps promote your playlists.
www.rankwatch.com
29. When you embed videoson your site,YouTube showsother videoson your websiteonceyour videois
over!
To prevent thisfrom happening,add ?rel=0 after theYouTube linkin the embed code:
www.rankwatch.com
31. HOW TO UPLOAD A CAPTIONAND
SUBTITLES FILE?
Open Video Manager >
Edit the Video you want to add captions to (Remember YouTube creates
automatic captions, you need to create your own) >
Click Add Caption >
Caption file extension can be .srt or .sbv >
Text with Timestamps can be created using software like Camtasia
www.rankwatch.com
33. TIP 6: SUPER SECRET HACK!
YOUTUBE LOVES G+ HANGOUTAND
LIVE VIDEOS
In G+ Hangouts you can only have live videos and cant have
screencast or other videos…
So, how do you trick YouTube to believe that your normal
video is a Live video??
www.rankwatch.com
34. Step 1: Click Events in
Live Streaming
Step 2: Create New Event
Step 3: In Type,
Click Custom
www.rankwatch.com
35. Step 4: Go to
Select Your Encoder
Step 5: Select Wirecast
for YouTube
Step 6: Download and
Install ‘Wirecast’
www.rankwatch.com
36. Step 7: Go to Wirecast and Authenticate
using your YouTube logins
www.rankwatch.com
37. Step 8: Go to Live Control Room
If Status=Good. It’s Working!
www.rankwatch.com
40. TIP 7:
BUILD CUSTOM THUMBNAILS
Increase engagement by choosing attractive, self explanatory
custom thumbnails
www.rankwatch.com
41. Go to Video Manager >
Change Image
www.rankwatch.com
42. Edit title and thumbnails and see the effect in click-through-rates!
In traffic sources, see traffic from
YouTube suggested videos
www.rankwatch.com
44. Link to associated
Websites.
You will have to verify
your website before you
see this.
Combine Annotation with
Audio Call to Action in
video
www.rankwatch.com
45. ANNOTATIONSARE ALSO VERY USEFUL
FOR MINOR CHANGES
Instead of re-doing your entire video, simply add content bubbles or
notes specifying the changes
www.rankwatch.com
46. Subscribe Button Annotations: Use YouTube analytics to see
how many subscribers were gained through each video
www.rankwatch.com
47. TIP 9:
USING GOOGLEANALYTICS
Use Event Tracking to track specific actions on a page – whether
someone watched the video, how long was it watched etc.
www.rankwatch.com
48. Engagement is the biggest
ranking factor, so measure
engagement more than
views
Check all videos of your
channel for engagement
www.rankwatch.com
49. For this video, the Video Head is
strong but the Tail is weak.
In an idea scenario, the video should
be remade to increase retention
www.rankwatch.com
50. Can split by traffic source, to see if one
medium is performing better than
another
More traffic sent to traffic
video, the better it will rank.
Clicks from Unique Ips and
engagement within the first
few hours/ days
www.rankwatch.com
51. Higher
Ranking
Video
More traffic
sent to the
video
Clicks from
Unique IPs
Engagement
within the
first few
hours/ days
High number
of likes,
shares or
comments
www.rankwatch.com
52. TIP 10:
CREATE PLAYLISTS
• Build the right playlists
• Put your videos in them
• Market playlists through links and annotations within your videos
• Make sure your playlists have the right keywords in them
www.rankwatch.com
53. TIP 11:
ADD YOUR VIDEO YOUTUBE URLAT THE
END OF THE VIDEO DESCRIPTION TO
TAKE CARE OF SCRAPPERS
Also add keywords to the end.
www.rankwatch.com
54. TIP 12:
IN ADVANCED SETTINGS > ADD
LOCATION
IF YOU WANT THE VIDEO TO RANK
BETTER FOR A GIVEN LOCATION
www.rankwatch.com
55. TIP 13:
GET THE MAXIMUM POSSIBLE PEOPLE
TO WATCH, SHARE, LIKE AND LINK TO
YOUR VIDEO
Get hold of your social network, your blog subscribers, your
networks’ subscribers and share your video far and wide.
www.rankwatch.com
64. Videos on your own website:
Make sure you get video rich snippets by implementing markup and
using paid, secure video hosting solutions
www.rankwatch.com
65. YOUTUBE IS NOT GOOD FOR
CONVERSION VIDEOSAS IT DIRECTS
TRAFFIC TO OTHER SIMILAR VIDEOS
Annotations and description links work…
but then I did some research
www.rankwatch.com
66. VIEWS: 907,055,073
AVERAGE CTR: 0.72%
BEST CTR: 4.44%
NOT SO IMPRESSIVE :/
For conversion videos, better to upload
videos on your site with Schema Markup on
your HTML page
www.rankwatch.com
67. Use www.sistrix.com/video-rich-snippets/ to create
Schema code
Or,
Use a video XML sitemap. Submit your video
sitemap to Google Webmaster Tools
www.developers.google.com/webmasters/videosear
ch/sitemaps
www.rankwatch.com