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LEARN VOICE USER INTERFACE DESIGN!
HAMBURG VOICE MEETUP #4
Photo by Amazon
‘THE FUTURE IS ALREADY HERE — IT’S JUST NOT EVENLY DISTRIBUTED’. WILLIAM GIBSON
@berlinlean
ALEXEY VIDANOV
Source: Amazon
ALEXA SKILLS SINCE MAY 2017
CONSULTING FOR STORYLINE, BOTTALK
WEB DEV SINCE 1997
COMPUTER SCIENCE DEGREE 1990-1996
CAREERFOUNDRY VUI DESIGN COURSE, MENTOR
SOFTWARE DEV SINCE 1987
VOICE USER INTERFACE PROTOTYPING WORKSHOP
TODAY: GUI + VUI = BETTER UX
VOICE USER INTERFACE PROTOTYPING WORKSHOP
▸ EXERSISES FOR STARTERS AND PROFIS
▸ SHOULD I CARE ABOUT VOICE?
▸ VOICE FIRST: WHAT IS DIFFERENT?
▸ VOICE DESIGN PROCESS
▸ HOW TO LEARN AND WHERE TO START?
LET’S GO!
https://www.mentimeter.com/s/c89e5f3a3809bb5d4e5000c53b5ada91/f96be332330e
https://www.mentimeter.com/s/5426f1cf52744b09e59acbdfb5dccb99/25f96d9855e6#
AMAZON ALEXA
CRAWL, WALK, RUN!
▸ Self-learning and practice!
▸ Online course by CareerFoundry
▸ Ask us to help! 





HOW DOES SIRI
LOOKS LIKE?🙋
SIRI, CORTANA,
ALEXA
EXERCISE: COMPARE
TEXT
VOICE 🤔
SHOULD I CARE?
TEXT
$3 Billion Industry by 2020
https://www.gminsights.com/industry-analysis/smart-speaker-market
GERMANY
TEXT
TEXT
What will the iPhone
of voice interfaces
look like?
THINK ABOUT THE USE OF
VOICE FOR EXISTING NON
VOICE APPS
EXERCISE: EXPLORE
TEXT
I don’t think we get to decide IF VUIs
become a thing, but, as UX designers, we
do get to decide HOW they are designed
THE BEST INTERFACE 😲
IS NO INTERFACE
DIFFERENT DEVICES,
UX THE SAME
TEXT
Siri
Google Assistant
!
!!
!
!
!
!!
!
DEVICE APP PLATFORM
AMAZON ALEXA
VUI DESIGN PROCESS
▸ USER CASES / CONTEXT/ JTBD / PROTO PERSONAS
▸ ADD. SYSTEM PERSONAS
▸ SAMPLE DIALOGS / WoZ TESTING
▸ USER FLOWS / CARDS
▸ VOICE SCRIPTS
▸ SOFTWARE DEVELOPMENT
▸ USER TESTS
▸ GOING MULTIMODAL
CONTEXT & USER
CASES
TEXT
FIND USE CASES FOR
YOUR OWN VOICE APP
EXERCISE: RESEARCH
SYSTEM PERSONA
PROTOPERSONA
PERSONA VOICE
EXERCISE: CREATE
VOICE
PERSONALITY
EXERCISE: CREATE
SYSTEM PERSONA FOR A VOICE MEETUP SKILL
Sofia, UX Expert/Host

Friendly, loves to help,

always happy to talk to

you, the VUI fan



Function: help visitors, 

a fun generator



SAMPLE DIALOGS
•User: Alexa, ask Hamburg VUI meetup for help
•Alexa: Good evening, Alexey! I am here all the time and can
inform you about the next date of meetup, a program, tips for
VUI. What’s your choice? 

•User (ALT1): Give me a tip!

(ALT2): When is the next meetup?

•Alexa:(ALT2) Oh my dear! Ralf didn’t tell me. Ask him. He is
in the room!
VOICE USER INTERFACE PROTOTYPING WORKSHOP
USER VUI MEETUP, ALEXA CUSTOM SKILL
System Persona
Anna, UX Expert/Host

Friendly, loves to help,

always happy inform

you, the VUI fan



Function: help visitors, 

a fun generator



surface
memory
tapered

response
contractions
variations
CONSUME VS. PRODUCE
MOST OF US CAN WRITE,
FEW OF US ARE WRITERS
WRITE CUSTOM
DIALOGUES
EXERCISE: CREATE!
CHART FLOWS
DESIGN SYSTEMS
TEST AND ANALYSE
VOICE APPS!
EXCERCISE: TEST!
AMAZON ALEXA
BEST PRACTICES
▸ Voice first experience
▸ Design for ears not for eyes!
▸ Natural speaking, contractions, one breath
test, voices, SSML or voice actors
▸ Variate output, input: find out what users say
▸ Deliver fresh content
▸ Proper error handling
▸ Think about invocation names
▸ Test it, tune it, test it!
▸ Content is a king!
▸ Create!
▸ Keep learning
▸ Stay up to date:

Read docs / read & share 

the books, articles, feeds
▸ Context
▸ Memory
▸ Tapering
▸ Crawl, go, run!
And
PHOTO BY WHERESLUGO ON UNSPLASH
https://blueprints.amazon.com
MULTIMODAL
VUI+GUI=♥
TEXT
TEXT
TEXT
WHERE TO START
AMAZON ALEXA
CRAWL, WALK, RUN!
▸ Self-learning: books, docs, videos
▸ Practice! Research / Test own ideas / Create
▸ Online course by CareerFoundry

▸ Videos bit.ly/vui-videos
▸ Platform docs 

alexa.design 

http://bit.ly/google-vui 

http://bit.ly/cortana-vui
▸ CareerFoundry Courses careerfoundry.com 



TEST EXISTING
SKILLS
EXERCICE: OBSERVE
AMAZON ALEXA
▸ A GREAT STARTER FOR UX / UI DESIGNERS 

AND SOFTWARE DEVELOPERS
▸ HANDS ON, HIQH QUALITY, GUIDANCE
▸ COMMUNITY, JOBS, MENTORS!
TEXT
HACKATHONS, PET
PROJECTS, FOR FUN
EXERCICE: PLAY!
BOTTALK.DE
GETSTORYLINE.COM
BLUEPRINTS.AMAZON.COM
https://www.youtube.com/watch?v=Iwzn0KvTcmo
QUESTIONS!
1. Compare platforms Siri, Cortana, Alexa. 

How are they different? Which one do you like more and why?

What are the thinking behind of their personalities?
2. Test existing skills and describe your experience.
3. Find use cases for existing non voice apps.
4. Find use cases for yourself, your business, your clients.
5. Create personality of your voice app and protopersona (your user).
6. Write sample dialogs!
7. Think about the logic of your app.
8. Try alexa.design https://blueprints.amazon.com, Bottalk.de, Getstoryline.com
- or register for the careerfoundry VUI course! (psst I have a discount for you)

- or ask us for help!
EXERCISES
LET’S KEEP IN TOUCH!
Contact me at alexey@vidanov.com
https://vidanov.com/genese 



Twitter: @vidanov

LinkedIn: @vidanov

Xing: @vidanov
VOICE USER INTERFACE PROTOTYPING WORKSHOP

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HAMBURG Voice MEETUP #4 LEARN voice user interface design!