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Managing the Crisis before it Manages You
Lessons learned from newsrooms of varying scale
National Association of Hispanic Journalists
July 2018
#NAHJ18 #MoreLatinosInNews
Thursday, July 19, 18
Thursday, July 19, 18
Elizabeth Flores
Assistant News Director
@ElizabethNBC6
Liz Roldan
News Director
@lizroldancbs4
Robert Lenz
Director of Coverage
Victor Hernandez
Director of Media Innovation
@ToTheVictor
#NAHJ18
#MoreLatinosInNews
¡HOLA!
Thursday, July 19, 18
WHAT DID I GET MYSELF INTO?
Panel / personal stories of professional growth
Breakout exercise
Report out
Providing the tools + takeaways
#NAHJ18
#MoreLatinosInNews
Thursday, July 19, 18
Thursday, July 19, 18
Protect the public
Protect our news crews
Be sensitive to viewers
Be sensitive to others at station who have a stake in your
decisions: sales, assignment desk, other parts of the
operation
PRIORITIES
#NAHJ18
#MoreLatinosInNews
Thursday, July 19, 18
WE THINK...
#NAHJ18
#MoreLatinosInNews
Thursday, July 19, 18
WE THINK...
#NAHJ18
#MoreLatinosInNews
Thursday, July 19, 18
WE THINK... REALITY
#NAHJ18
#MoreLatinosInNews
Thursday, July 19, 18
Do our decisions put somebody else at risk?
Thursday, July 19, 18
Elizabeth Flores
Assistant News Director
@ElizabethNBC6
Liz Roldan
News Director
@lizroldancbs4
Robert Lenz
Director of Coverage
Victor Hernandez
Director of Media Innovation
@ToTheVictor
#NAHJ18
#MoreLatinosInNews
Panel time
Thursday, July 19, 18
Thursday, July 19, 18
BREAKOUT:
REAL-WORLD NEWS SCENARIOS
Split into small teams
Each group assigns note taker
For this exercise, participants are acting as
newsroom leaders
5 mins to answer the following:
Thursday, July 19, 18
1. “1-2-3 response plan”
2. What are some techniques you would likely lean on to provide the
proper focus and support to your teams?
3. Applicable communication strategies?
4. How will you help your teams deal with unconfirmed-sketchy social
media reports and rumors, suspect info, etc?
5. Where might blindspots surface?
6. What does success look like?
REAL-WORLD NEWS SCENARIOS
Thursday, July 19, 18
Thursday, July 19, 18
Thursday, July 19, 18
Thursday, July 19, 18
Thursday, July 19, 18
Thursday, July 19, 18
Thursday, July 19, 18
Thursday, July 19, 18
Thursday, July 19, 18
Thursday, July 19, 18
Thursday, July 19, 18

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Managing Crisis before it Manages You