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EIJ11 Get Active!

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EIJ11 Get Active!

  1. 1. Get Active!New Ways to Listen, Learn and Engage with Your Audience Using Social.
  2. 2. a social-media session presented by: Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  3. 3. Mobile Journalism: THE REVOLUTION OF CAPTURING NEWS MEDIA #EIJ11 @vhernandezcnn
  4. 4. BUCKLE UP!
  5. 5. What is it?• Social media is any tool that allows you to communicate with others... quickly...formally or informally... and effectively. Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  6. 6. Be everywhere - LISTEN• More specifically, be where your stories are being discussed - hear your audience Facebook, Blogs, Google, Twitter• Set yourself up to communicate by knowing the tools Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  7. 7. Sharing is Caring
  8. 8. New tech, not new techniques• What has changed is the way people read, view and find information• Planes on the Hudson, Letterman, Hurricanes, Celebrity news, OBL raid - all being reported by non-journalists Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  9. 9. WARNING!• Flavor of the Day• Google Wave, Buzz, +• Temporary• There is a cost• Always stay hungry! Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  10. 10. Google is King/Queen• It’s FREE• It’s accurate...mostly• It’s comprehensive Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  11. 11. Ear to the ground• http://yahoo.com• http://facebook.com• http://whatthetrend.com Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  12. 12. @CNN• Newsgathering/breaking news• Crowdsource/engage• Highlight coverage endeavors Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  13. 13. GET MORE SOCIAL!• Conversations are happening all around• Push for hyperlocal - Placeblogger, Gatehouse, NYTimes properties• New topics, smaller focus, bigger stories Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  14. 14. are you the audience?• Think like a reader/viewer/consumer• Find out what’s going on• Specific audiences for various sites Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  15. 15. The Joe Francis Rule
  16. 16. Don’t produce content just for the small percentage ofconsumers that actually appear/participate in your effort
  17. 17. Search for your story• http://twitter.com/advanced-search• TOOLS - Tweetdeck, Seesmic, Hootsuite Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  18. 18. Twitter FTW!• Great for getting crowdsourced questions answered• A good demographic of users• Passionate members Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  19. 19. Twitter FAIL!• Timing is key• Obscure rules and etiquette• Might be gone in months Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  20. 20. Tips and tricks• You cannot DM someone who doesn’t follow you• RT, RR, @, HT, FTW, FTL, FailWhale• Cliquey• 60-70% vs 30-40% Ratio Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  21. 21. KNOW THE RULES• Your outlet can decide• Maintain ethics• Use these tools to research, listen and communicate• FIND DERIVATIVE STORY IDEAS!! Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  22. 22. Comments are power• Newspaper online policies• Real interaction• Worthwhile sources• Expertise Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  23. 23. Who’s doing it?• WPTV in Palm Beach, NBC• Journchat on Twitter (#journchat)• HARO - Help A Reporter Out Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  24. 24. Why I love Facebook• People• No pressure• Integrated• versatile Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  25. 25. Why I hate Facebook• They don’t listen• Convoluted structure• Too trendy• Not as versatile as it could be Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  26. 26. Tips and Tricks• Have an open network• Share freely• Ask questions• Pay attention to notifications Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  27. 27. GOOGLE PLUS Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  28. 28. GOOGLE PLUS+ Twitter and Facebook at same time. Supports conversations! Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  29. 29. GOOGLE PLUS+ Twitter and Facebook at same time. Supports conversations!- These other platforms already have installed networks that are important right now, especially Twitter (journalists, news junkies, etc) Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  30. 30. Gplus.to
  31. 31. Still having hard time understanding thedifference between all the social nets?
  32. 32. Growing, and growing and growing.....
  33. 33. Location can be very powerful
  34. 34. Now what?• Reach out to sources• Do it in a manner that shows you know the tools• Don’t be too anxious - these tools allow people to respond at their own pace...that’s why they’re so popular Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  35. 35. HOW• Search for SocMed guides• Explore the sites• LinkedIn***• Events - Meetup and other groups Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011
  36. 36. Let’s Engage!• @JeffCutler or about.me/jeffcutler• @vhernandezcnn or about.me/victorhernandez Jeff Cutler and Victor Hernandez Get Active! Social Media Tools You Can Use #EIJ11 - New Orleans - Sept. 2011

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