NFC Mobile Pilot Project in Iceland

1. MOBILE Pre-launch ICELAND
CHALLENGES OF NFC IMPLEMENTATION
@Victor blaer

2. Overview
NFC Pilot
Lessons Learned
Future of NFC

3. About us
2nd IN
Visa Prepaid
Europe
International
Business
Since 2003
DOMESTIC LEADERS

5. Strategic Partners

6. Domestic Partners

7. Why Iceland?
Ideal test market
Cards
+
Mobiles
=
56%
Have smartphones

8. Kick-Off
Kick-off
Implementation started Q1 2012
Pilot Kickoff Q1 2013
600 POS Terminals
1,000 mobile Participants
3,000 Contactless Cards

9. NFC Pilot Iceland
25 – 45 year olds
Android Samsung Galaxy SIII
& samsung galaxy mini 2
TSM hosted by Oberthur

10. Lessons
learned.

11. 9 months of labor

12. Handset Terminal Vendors schemes
manufacturers
TSM Partners

13. Handset challenges

14. Scheme Challenges

15. TOO
MANY
CERTIFICATIONS
4 BANKS
2 HANDSETS

16. TSM Challenges

17. TSM Challenges

18. Pre Mobile Payment
life was easy

19. post
nfc

20. ..makes our head
hurt

21. …partner
challenges

22. Terminal Vendor Challenges

25. It‘s
going
tobe
fun
Thank
you

26. Appendice
Retro slide photos from
@jessedee presentation „You suck at
powerpoint“
@slidesthatrock „How to create slides that
rock“
Amelia Earheart photo by Creative Commons Licence
Inspired by Designed by
@jessedee @victorblaer
@slidesthatrock
is.linkedin.com/in/victorblaer