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Think Place Not Space; There's More To Geo Than Just Maps

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"Think Place Not Space; There's More To Geo Than Just Maps"; presented on October 9th. 2009 at Yahoo! Open Hack NYC, New York

Publicada em: Tecnologia, Negócios
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Think Place Not Space; There's More To Geo Than Just Maps

  1. 1. “Think Place Not Space”There’s More to Geo Than Just Maps<br />Gary Gale<br />Yahoo! Geo Technologies<br />
  2. 2. GEO USED TO BE DIFFICULT<br />sea-turtle on Flickr : http://www.flickr.com/photos/sea-turtle/198445204/<br />
  3. 3. THERE WASN’T ENOUGH DATA<br />wcouch on Flickr : http://www.flickr.com/photos/wcouch/3189880768/<br />
  4. 4.
  5. 5. SOMEONE SHOULD HELP<br />Redvers on Flickr : http://www.flickr.com/photos/redvers/641201530/<br />
  6. 6. PLACES, PEOPLE and THINGS<br />atibens on Flickr : http://www.flickr.com/photos/atibens/2616899638/<br />
  7. 7. Knowing where our users are, and the places that are important to them<br />Knowing <br />geographic locations, and the names of places<br />We Connect<br />Places, People and Things<br />Knowing the geographic context of everything we index, manage and publish<br />
  8. 8. MAPS ARE “EASY” (ISH)<br />normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/<br />
  9. 9.
  10. 10. GEOCODING USED TO BE EASY<br />inF! on Flickr : http://www.flickr.com/photos/nathanbarrow/3339245753/<br />
  11. 11. What?<br />Where?<br />
  12. 12.
  13. 13. What? (Maybe) Where? (Maybe)<br />
  14. 14. http://local.yahooapis.com/MapsService/V1/geocode<br />
  15. 15. GEOPARSING IS NOT SO EASY<br />szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/<br />
  16. 16. cheap flights from london to paris in october<br />
  17. 17. cheap flights from londonto paris in october<br />1) Tokenize<br />2) Remove common words<br />3) Remove words not in gazeteer<br />london!<br />paris!<br />
  18. 18. cheap flights from london to paris in october<br />1) Tokenize<br />London<br />2) Remove common words<br />3) Remove words not in gazetteer<br />Paris<br />
  19. 19. THANK YOU & GOOD NIGHT<br />brr7 on Flickr : http://www.flickr.com/photos/18732924@N00/244974394/<br />
  20. 20. STOP. REWIND<br />adobemac on Flickr : http://www.flickr.com/photos/adobemac/294078052/<br />
  21. 21. IN … INDIA?<br />bodhitjal on Flickr : http://www.flickr.com/photos/bodhithaj/361857780/<br />
  22. 22. IN … INDIANA?<br />OZinOH on Flickr : http://www.flickr.com/photos/75905404@N00/505688957/<br />
  23. 23. TO … TONGA?<br />j_buswell on Flickr : http://www.flickr.com/photos/j_buswell/3683814556/<br />
  24. 24. MAY CAUSE FRUSTRATION<br />paloaltosoftware on Flickr : http://www.flickr.com/photos/paloalto/3038701605/<br />
  25. 25. Thé?<br />a town in Burgundy, France<br />IN?<br />ISO 3166-1 Alpha-2<br />for India<br />To?<br />a town in Ibaraki<br />prefecture, Japan<br />Is?<br />another town in Burgundy, France<br />IT?<br />ISO 3166-1 Alpha-2 for Italy<br />AND?<br />ISO 31660-1 Alpha-3<br />for Andorra<br />You?<br />a town in Yatenga, Burkina Faso<br />Å?<br />a town in NorlandFylke,<br />Norway<br />That?<br />a town in Rajasthan, India<br />
  26. 26. These are all the same place!<br />
  27. 27. THIS IS PERU …<br />
  28. 28. AND SO IS THIS (IN ARGENTINA)<br />
  29. 29. AND SO IS THIS (IN BOLIVIA)<br />
  30. 30. SEMANTICS REQUIRED<br />dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/<br />
  31. 31. Hilton, Paris<br />Paris Hilton<br />
  32. 32. Orlando<br />Joe Orlando<br />
  33. 33. London<br />Jack London<br />
  34. 34. Panama<br />Panama Hats<br />
  35. 35. Yorkshire<br />Yorkshire Puddings<br />
  36. 36. WHO USES OFFICIAL NAMES ANYWAY?<br />takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/<br />
  37. 37. Museum of Modern Art, New York<br />MOMA NYC<br />paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/<br />
  38. 38. Millennium Wheel<br />London Eye<br />hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/<br />
  39. 39. San Francisco<br />City and County of San Francisco<br />SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/<br />
  40. 40. PLACE BASED THINKING<br />alxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/<br />
  41. 41. 40° 45&apos; 24.3648&quot;, -73° 59&apos; 3.4506&quot;<br />
  42. 42.
  43. 43. WOEIDs<br />stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/<br />
  44. 44. 12589342<br />44418<br />
  45. 45. Unique<br />Permanent<br />Global<br />Language Neutral<br />London = Londra = Londres = ロンドン<br />United States = États-Unis = StatiUniti = 미국<br />Ensures that geography can be employed consistently and globally<br />straup on Flickr : http://www.flickr.com/photos/straup/3504862388/<br />
  46. 46. Yahoo! GeoPlanet<br />A Global Location Repository<br />Names + Geometry +Topology<br />WOEIDs for<br /><ul><li> cities and towns
  47. 47. postal codes, airports
  48. 48. admin regions, time zones
  49. 49. telephone code areas
  50. 50. marketing areas
  51. 51. points of interest
  52. 52. colloquial areas
  53. 53. neighbourhoods</li></ul>woodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/<br />
  54. 54. North America<br />24865672<br />Atlantic Ocean<br />55959709<br />Continent<br />Ocean<br />VereinigteStaaten<br />United States<br />23424977<br />États-Unis<br />Country<br />アメリカ合衆国<br />New York<br />2347591<br />State<br />Pennsylvania<br />2347597<br />State<br />Earth<br />1<br />Supername<br />New York<br />12696101<br />Town<br />Town<br />Manhattan<br />12589342<br />Queens<br />12589352<br />Town<br />10001<br />12761333<br />ZIP<br />
  55. 55. HOW?<br />laurakgibb on Flickr : http://www.flickr.com/photos/38299630@N05/3635356091/<br />
  56. 56. DATA, DATA, DATA, DATA<br />LaForge<br />Picard<br />Worf<br />LOTS OF DATA<br />dunechaser on Flickr : http://www.flickr.com/photos/dunechaser/163959411/<br />
  57. 57. OPEN DATA<br />Mag3737 on Flickr : http://www.flickr.com/photos/mag3737/1914076277/<br />
  58. 58. http://www.openstreetmap.org<br />http://code.flickr.com/blog/2008/10/30/the-shape-of-alpha/<br />
  59. 59. MACHINE LEARNING<br />agustina on Flickr : http://www.flickr.com/photos/cositasdeagustina/1372394032/<br />
  60. 60. HUMAN EDITORIAL<br />vicchi on Flickr : http://www.flickr.com/photos/fuddland/12747989/<br />
  61. 61. “we can make the internet work<br />better by making it understand<br />how we talk in the real world”<br />Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/<br />
  62. 62. TOOLS PLEASE?<br />docman on Flickr : http://www.flickr.com/photos/docman/36125185/<br />
  63. 63. PLACES<br />http://where.yahooapis.com/v1/<br />
  64. 64. http://developer.yahoo.com/geo/geoplanet/<br />
  65. 65. http://www.transpomans.com/yplaces/<br />
  66. 66. http://www.headconference.com/schedule/<br />
  67. 67. http://boundaries.tomtaylor.co.uk/<br />
  68. 68. PEOPLE<br />http://fireeagle.yahoo.net/developer<br />
  69. 69. http://fireeagle.yahoo.net/<br />
  70. 70. Sparrow & Voila!<br />
  71. 71. http://www.mapme.at/<br />
  72. 72. http://apps.facebook.com/on-fire/#<br />
  73. 73. THINGS<br />http://wherein.yahooapis.com/v1/<br />
  74. 74. http://developer.yahoo.com/geo/placemaker/<br />
  75. 75. http://isithackday.com/hacks/placemaker/simpletext.php<br />
  76. 76. http://isithackday.com/hacks/placemaker/map.php<br />
  77. 77. http://isithackday.com/hacks/placeearth/<br />
  78. 78. MAPS<br />
  79. 79. http://developer.yahoo.com/maps/<br />
  80. 80. http://www.flickr.com/services/api/flickr.places.find.html<br />http://www.flickr.com/services/api/flickr.places.findByLatLon.htm<br />
  81. 81. NOT TAKING NOTES<br />selva on Flickr : http://www.flickr.com/photos/selva/24604141/<br />
  82. 82. http://slideshare.net/vicchi<br />
  83. 83. THANKS FOR LISTENING<br />Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/<br />
  84. 84. www.ygeoblog.com<br />twitter.com/yahoogeo<br />twitter.com/vicchi<br />

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