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Strategic Digital Marketing For Restaurants

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Digital Marketing for restaurants is essential as it helps in targeting the online customers whose reviews can directly impact your brand’s reputation.

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Strategic Digital Marketing For Restaurants

  1. 1. Strategic Digital Marketing for Restaurants
  2. 2. The Internet has completely taken over our lives; so much so that digital marketing for hospitality brand has become the need of the hour. Restaurant Digital Marketing is essential as it helps in targeting the online customers whose reviews can directly impact your Brand’s reputation.
  3. 3.  Social Media Marketing o Focus on customer engagement o Video Marketing o Focus on seasonal campaigns o Geo targeted ads o Google Plus presence  Google My Business Listing-Own it totally  Email Marketing-It is a must for customer retention strategy  Online listings and review sites  Functional & Updated website Things to do
  4. 4. Social Media Marketing Customer Engagement is a must Videos speak faster than words Seasonal Campaigns add value Geo Targeted Ads Maintain Google Plus account
  5. 5. Google Business Listing Own it totally
  6. 6. Email Marketing-Customer Retention • Segment readers to reduce low open rates • Use friendly reminders to retain customers • Reward customers with a little something extra to boost customer loyalty • Use Review to retain customers • How a simple thumbs up can keep your customers on board
  7. 7. Review Website U.S. Alexa Ranking Reviews Best For Avg. Monthly U.S. Traffic % U.S. Traffic (of Total) Google My Business 1 any business 158.03 million 34.30% Facebook 3 any business 85.57 million 29.10% Amazon 4 e-commerce related 85.44 million 55.40% Yelp 52 any business 40.47 million 89.10% Trip Advisor 88 related to food, restaurant, travel 28.27 million 53.40% Yellowpages 402 any business 10.5 million 85.30% BBB (Better Business Bureau) 824 any business 6.15 million 88.90% Manta 1,002 any business 6.48 million 70.50% Angies List 1,150 service related business 5.44 million 88.90% Foursquare 1,561 any business, mostly restaurants 3.67 million 23.10% Online listings and review sites Business reviews and social posts help shape a company's online reputation
  8. 8. • SEO Benefits. Search engines are constantly scanning your site to index pages and images • Providing Value • Establishing Brand Personality • Think About It from the Buyer's Perspective • Get a (Somewhat) Outside Opinion • Mix It Up Functional & Updated website
  9. 9. THANK YOU In case of queries, please get back to us: Avaneendra Mishra +91 9650858881 www.vibescom.in